Account Manager Social Media

William Burrows

Lakewood Ranch 207-***-**** *************@*****.***

Sales & Marketing Leader

Outcome-driven Account Manager with 15+ years of experience in strategic marketing, sales, and customer outreach. Proven ability to drive new and existing revenue growth. Highly collaborative, directing all aspects of service with tact and confidence. Skillful in closing sales and maximizing profits through relationship building. Comprehensive background solving challenging tasks, swiftly adapting to change, and improving efficiency. Track record of driving sales through strong messaging and robust action plans. Technology proficiencies with multiple CRM including Salesforce.

Areas of Expertise

Superior Client Services Interpersonal Communication Strategic Planning

Content & Brand Management Relationship Specialist Closing Skills

Task Prioritization Training & Development Direct Marketing

Networking Social Media Management Communication Plans

Professional Experience

Residency Sales Counselor Regency Oaks Senior Living Clearwater, FL October 2021 – Present

Generating and managing residency leads with innovative and efficient systems. Guide move-ins through the Life Care and Life Plan Luxury Community qualification process. Create effective marketing strategies to secure quotes, achieving goals in an increasingly competitive market. Ideate action plans to increase occupancy, providing the highest level of customer service. Develop lasting relationships within the local community and surrounding areas through networking, including participation in community activities, organizations, and professional groups.

Secured $4.8M+ in sales to date, building extensive knowledge of industry standards through ongoing professional development.

Constructed clarifying Matrix using Salesforce CRM, streamlining data entry and queries.

Resolve challenging financial and medical situations for clients, following community guidelines and HIPPA laws, optimizing revenue generation.

Maintain proactive work pace necessary to complete assigned tasks, improving workflow efficiency and process effectiveness to meet or exceed quarterly quotas.

Sales & Marketing Consultant Courier Publications Camden, ME November 2013 – October 2021

Directed development and management of strategic partnerships to achieve critical objectives, optimize revenue generation, and expand into untapped territory. Presented print, digital, and video options to potential advertisers. Instituted updated strategies to replace declining print media profitability, introducing online options to meet client needs. Cultivated strong partnerships via community networking, event involvement, and prioritized outreach efforts.

Hired as a catalyst to improve customer relations, rebuilding revenue streams that had deteriorated over time. Communicated directly with clients and potential partners to generate enthusiasm for advertising. Developed new options based on feedback, launch ad campaigns and advertising options to generate client income and build life-long partnerships.

Implemented updated sales strategies to negotiate with advertisers, pivoting sales from red to black.

Increased profits by 150%, utilizing understanding of local challenges, costs, and competition.

Partnered with community-based businesses after targeted recruitment campaigns, including Farnsworth Museum, Franz Furniture, Machias Bank, Pen Bay Chamber, Bangor Bank, and Viking Lumbermonths.

Sales & Marketing Consultant Canterbury Court Atlanta, GA September 2011 – November 2013

Provided community leadership, building a prospect base, responding to inquiries, and delivering purposeful follow-up. Coordinated marketing action plans, maintaining high residency rates. Updated marketing materials and led on and off-site marketing communications. Exceeded goals within budget allowances for lateral offset expenses.

Increased occupancy from 77% to over 90%, generating 88% of all sales.

Produced sales that exceeded $15.2M, closing on 45 units and 42 move-ins.

Exceeded Monthly Fees of $200K+ with yearly excess of $2.2M+ in sales.

Served individual client needs to achieve satisfaction, strategically managing requests, including renovation details requiring extra attention and commitment.

Sales & Marketing Consultant Lenbrook Atlanta, GA November 2009 – July 2011

Cultivated trust and connection with prospective clients in the community. Customized programs to generate new revenue streams from print, internet, and event sales.

Attained publication goals through cold calling, networking, and individual referrals, generating $450K+.

Surpassed revenue goals by 11% to $550K+, managing 5-30 clients plus new prospects simultaneously.

Served clients with extraordinary customer care, including Kroger, Callanwolde Fine Art, Ford Smith Fine Art, GA Backyard, Philips Distilling, Miller Brewing, and Gallo Wines concerns.

Launched campaign to build awareness in the community, joining professional networking groups, meeting with senior sales reps, and building local industry knowledge. Created a foundation supporting future sales efforts.

Sales & Marketing Consultant The Wine Report Magazine Atlanta, GA January 1999 – November 2009

Ensured highly-effective sales and marketing processes, driving new account creation with proven marketing strategies. Optimized efforts of a diverse team, collaborating to track changing trends and economic indicators. Customized programs to generate new revenue streams from print, internet outreach, and targeted events.

Surpassed publication goal of $450K, utilizing cold calling, networking, and referral processes.

Increase revenues by 11% to $550K, simultaneously managing 5-30 established clients plus new prospects.

Managed client base including Kroger, Callanwolde Fine Art, Ford Smith Fine Art, GA Backyard, Philips Distilling, Miller Brewing, and Gallo Wines.

Additional Experience

Account Executive Creative Loafing Atlanta, GA April 1997 – January 1999

Exceeded revenue of $400K, achieving “Top New Hire” status.

Provided exceptional customer care to Cartel Group, Coke USA, Kroger Companies, Nations Bank, and Robert Ferst Center for the Arts

Supervisor & Trainer The Ritz Carlton Atlanta, GA September 1990 – April 1997

Trained and coached new and returning banquet employees, requiring high standards and mentoring several employees to promotions.

Developed new “Ritz” training matrix, which was ultimately adopted by numerous departments.

Education

University of Georgia BA degree coursework

DeKalb College BA degree coursework

Diploma Stone Mountain High

Charity Work

ALS Foundation, Atlanta Steeplechase, St Edwards Foyer, Taste of Brookhaven, Angel Flight of Georgia Inc., Tour de Champaign, St. Andrew’s Fundraisers

Community Involvement

Atlanta Wine Club, Atlanta Chamber, Georgia Restaurant Association, Green Atlanta, AEN, NICHE

Awards & Recognition

Best New Ideas, New Revenues Streams Courier Publishing

Canterbury Court- Best Revenues Angell Marketing Consultants

“Key Link” Employee Recognition Lenbrook LLC

Record New Business Accounts The Wine Report Magazine

Record Accounts Closed Creative Loafing

Buckhead- Malcolm Baldridge Award Ritz Carlton

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