Marketing, Media and Administrative Management

Tom D. Aaron **********@*****.***, LinkedIn

Los Angeles, CA, 90069, 323-***-****

Marketing, Media & Administrative Management Professional

Strategic and future focused strengths leveraging 15+ years of management experience with deep, on-the-go projects translating brand strategies into campaign and project strategies that encourage and inform cross-functional collaboration. Proven ability to manage multiple projects on time and within deadlines. Able to work remotely and travel.

PROFESSIONAL EXPERIENCE

Tom Aaron Consulting, Esq., Los Angeles, CA, 2022 – Present

A Marketing and Management Consultant with over 10 years’ experience owning and operating small businesses in California. Specialized projects and areas of consulting experience include:

B2B, B2C: E-commerce, mergers and acquisitions, partnerships, operations, Human Resources, sales and marketing, project management, financial analysis, P&L, budgeting, market research, business development, strategic planning.

Also consulted a meal prep industry/specialty food market start-up. (New owners had little industry experience, was hired to educate on the pros and cons of the business.)

CEO, Co-Founder, FITNESS KITCHEN, Los Angeles, CA, 2012 – 2022

Founded this high-end fitness meal delivery service. Collaborated with staff to blend nutrition, fitness, and gourmet cuisine. Implemented HR strategies in cross-functional teams to build a culture of excellence and provide exceptional products and services to high-value clients. Initiated and nurtured relationships with vendors, stakeholders, industry personnel, executives, and community leaders. Partnered with the National Health Foundation to provide meals to LA marginalized populations. (In late 2019, Fitness Kitchen acquired California Chef, a premiere food prep service.)

Executive Assistant and Support, PARAMOUNT PICTURES. Los Angeles, CA 01/2011 – 04/2012

Provided executive support to the President of Worldwide Marketing Partnerships & Licensing for Paramount Pictures.

Reported to the SVP Integrated Marketing, MTV NETWORK / LOGO, Los Angeles, 06/2009 – 12/2010

Assisted with creation, planning, logistics, and execution of integrated marketing programs across MTV Networks.

SVP of International Marketing, ATLANTIC RECORDS, New York City, NY 09/2005 – 12/2008

Orchestrated business strategies, conducted pertinent research, and maintained consistent vision alignment. Projected consumer marketing trends, forecasted sales, and led product development. Managed talent acquisition, recruiting, and training.

Steered generation of $15M in annual net revenue through corporate strategy alignment

Drove release planning and project development: Sean Paul, Panic at the Disco, Rob Thomas, and P. Diddy.

Developed go-to-strategies to optimize global initiatives and artist development success.

Collaborated with CEO, President, and CFO to determine optimal timelines.

Drove team performance to deliver measurable bottom-line results.

VP/Head of Intl Marketing, COLUMBIA RECORDS, New York City, NY 09/1992 – 03/2003

Managed business unit and motivated teams: defined market and product requirements, created project roadmaps, and outlined revenue goals for multimillion-dollar projects. Created business and marketing strategies to ensure profitability. Fostered winning partnerships and alliances with major industry players. Liaised between artists, management, labels, and media.

Created and executed PR strategies for high-profile clients such as Mariah Carey, Bruce Springsteen, Billy Joel, Michael Bolton, Barbra Streisand, Destiny’s Child, Harry Connick, Jr., and Tony Bennett.

Delivered $20M to $50M in annual net profits throughout tenure in international department.

Developed global releases for TV markets: “Best of” collections, EPs, and live recordings.

EDUCATION: Bachelor of Science - Tv, Radio & Film Management, Syracuse University

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