Human Resources Marketing Manager

BROCTON RYE

Centerton, AR • 573-***-**** • ***.****@*****.*** • LinkedIn Profile • Notable Achievements • Aim Small Professional Experience

Professional Development 01/2022 - 08/2024

● Through rigorous coursework and simulations, refined skills in: Six Sigma: Green Belt certified for continuous improvement and quality control, DMAIC and DMADV. Management: Provided guidance and direction to teams, including setting performance standards and monitoring performance, ensuring alignment with organizational goals and objectives. Operations: Managed policies and procedures in collaboration with supervising staff and human resources. Sales: Connected the organization's mission to sales strategies and tactics, ensuring alignment with overarching goals and values to drive business success. Problem Solving: Conducted research to identify solutions to organizational challenges, leveraging data and insights to inform strategic decision-making.

Data Analysis: Manipulated complex financial data with precision and accuracy, ensuring reliability in financial analyses.

Written Communication: Wrote to effectively communicate the analysis and quality of research to a target audience, translating complex findings into clear and understandable insights for stakeholders.

● A few of the notable courses completed: Change Management, Project Management, Managing in a Global Business Environment, Emotional and Cultural Intelligence, Finance Skills for Managers, Quantitative Analysis for Business, Innovative and Strategic Thinking, Business Ethics, Applied Probability and Statistics, Talent Acquisition, Total Rewards, Values-Based Leadership, Strategic Training and Development, Sales Management, Operations and Supply Chain Management. Marketing Manager

Hidden Jiu-Jitsu 01/2018 - 01/2022

Hidden Jiu-Jitsu is an online Jiu-Jitsu and MMA video instructional website that features some of the best martial arts instruction in the world.

● Customer Engagement: Increased customer engagement by 500% by revamping all ads across Facebook, Instagram, and Google to speak to customer voice and appeal to their precise needs through highly segmented strategy. Redesigned user experience, site functionality, and online merchandising to increase sales.

● Subscriber Growth: Grew subscriber list by 20% through implementation of list building tools and processes such as SMS Marketing, pop ups, abandoned cart automations, email drips, and landing pages. Managed branding campaigns and event marketing initiatives in video, web, and social media.

● Customer Satisfaction and Retention: Increased CSAT by 40% and achieved a perfect score of 100 by developing and implementing new Customer Support vision, as well as designing improved documentation and processes.

Marketing and Communications Manager

SciTech Institute 01/2020 - 04/2020

SciTech Institute is a nonprofit organization dedicated to enhancing and promoting STEM education and awareness in Arizona and beyond. Tenure short due to relocation from Arizona to Missouri.

● Brand Awareness: Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs. Utilized market trends and target audience statistics to effectively and appropriately market products.

● Workflow Management: Managed workflow between staff, coordinating documents, planning, and creative material distribution. Maintained documentation, detailing assignments, in-progress work and completed project milestones.

● Promotional Strategies: Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization. Worked with graphic designers and writers to establish theme and tone for content.

● Budget Management: Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments. Marketing Manager

Kerusso Activewear Inc.06/2017 - 01/2018

Kerusso Activewear is a faith-based clothing and merchandise manufacturer based in Berryville, Arkansas. Tenure short due to relocation from Arkansas to Arizona.

● Brand Turnaround: Turned around a struggling brand, driving 42.7% maximum orders from a list that was

"blue faced angry" about the product only weeks before the direct mail campaign. Boosted brand awareness and generated leads by utilizing market trends and target audience statistics while managing internal and external marketing campaigns and programs.

● Communications: Responsible for communicating needs of the marketing team with the Director of Marketing, supporting teams, company shareholders, and CEO. Effectively managed communications across all B2B and B2C channels in highly sensitive religious markets, while balancing consumer and believer interests.

● SMARKETING: Responsible for coordinating with Sales Manager and Sales Teams in the weekly SMARKETING initiative. Managed workflow between creative staff, coordinating documents, planning, and creative material distribution.

Copywriter

Advanced Nutrients 06/2009 - 05/2016

Advanced Nutrients is the industry leader for hydroponic nutrients. I helped to grow Advanced Nutrients from $40 million in annual revenue, to over $90 million in annual revenue.

● Voice of the CEO: Trusted by CEO and founder to be CEO's voice across all channels of communication, online and offline.

● Networking: Trusted to network effectively with industry leaders at trade shows and major events like the Cannabis Cup and World Expo.

● Compliance: Responsible for writing, editing, and delivering copy and marketing campaigns to achieve company-wide marketing objectives and meet strict compliance laws and standards set by the Environmental Protection Agency. Researched, refined, analyzed, summarized, and made use of relevant information in preparation of communications.

● Strategic Planning: Contributed to strategic planning sessions with other teams and developed communications across print magazines, retail marketing materials, email, website product descriptions, and scientific white papers created along with Sofia University in Bulgaria.

● Training and Development: Responsible for international employee management and company wide copywriting training.

Landing Support Specialist / Corporal of Marines

United States Marine Corps Reserve 08/2005 - 11/2011 Serving as a United States Marine was one of the best educations I could have ever received. I learned how to follow, how to lead, how to work on a team to achieve a vision, the value of discipline, how to get the small details right and how important that is, and more than I could ever write on a resume. Especially when the stakes are highest.

● Logistics Operations: Direct inbound or outbound logistics operations, such as transportation and warehouse activities, safety performance, and logistics quality management.

● Support Operations: Managed and supervised junior Marines, conducting landing support operations and training. Planned, conducted, and supervised Landing Support operations.

● Military Equipment: Maintained accountability and secured all military equipment. Overlooked and supported on loading and unloading of millions of dollars of military equipment to and from certain destinations via aircraft or ship.

Key Competencies

A/B Ad Testing

Data-Driven Insights

Customer Retention

Capturing Imagination

Communication and Conflict Resolution

Leading Teams

Awards

Meritorious Mast for Outstanding Service 2008: United States Marine Corps Excellence Award in Communications: Conflict Resolution: Western Governors University Excellence Award in Innovative and Strategic Thinking: Western Governors University Education and Certifications

Bachelor of Science in Business Administration: Western Governors University Certified Green Belt - Lean Six Sigma: Council for Six Sigma Certification Management Certificate [view badge]: Western Governors University Leadership Certificate [view badge]: Western Governors University Peace Officer Standards and Training Certification: Missouri Sheriffs Association Training Academy Professional References:

1.Sergeant Nick Brown - Bentonville Police Department - 479-***-**** 2.Craic Erickson - SVP Brand & Creative - 510-***-**** 3.Joshua Dugan - Owner Comic Book Cosmos - 773-***-****

Contact this candidate