Director of Sales and Regional Sales Manager

Rick Acle

949-***-**** / ***********@*****.***

Overview

Results-driven professional with a solid, verifiable career track history of hiring, training and building strong sales teams recognized for accurate forecasting and record-setting sales growth, territory expansion and new customer development. Proven ability to lead teams to achieve multimillion-dollar revenue gains. Exceptional communicator with strong presentation skills in English and Spanish. Strong negotiation, problem resolution, and client needs assessment aptitude experience. Equally effective at identifying opportunities, developing focus, and providing tactical business solutions.

Experience in systems design and sales of IP Video, Fiber Optic and Ethernet Networks, Access Control, Access Hardware, Burglar and Fire Alarm systems, Pre-Action Sprinkler and Halon Systems, Intercom systems, NVR and VMS systems.

Built strong business relationships and worked with the top National Accounts (JCI, Siemens, Convergint, RFI, ADT, PSA integrators etc.) and National Distributors in my territory, (ADI, Graybar, Anixter, Scan Source, IML etc.)

Professional Experience

Branch Manager - Intermountain Lock and Security Supply (IML Distribution Branch Manager)

May 2024- present

-Manage inside and outside sales team consisting of 21 sales people. Grow sales with new accounts in our regional branch

territory while maintaining existing customers business growing as well.

-Work with inside sales staff, quoting, negotiating and work to develop their sales and closing ratios.

-Work in the field with our outside sales team calling on top existing to maintain and grow our market share.

-Call on new targeted accounts with our outside sales team to convert and grow our customer base.

-Manage the warehouse manager and his staff as well as maintaining the needed inventory on a revolving basis to

respond to customers product needs on a timely basis. Including shipping, inventory control, product delivery by inhouse

company delivery drivers on staff.

-Oversee and approve budgets / cost for building maintenance including but not limited to; roof repairs, new paint, cleaning

and replacing carpeting, painting and some remodeling to create a much-needed better customer service area.

-Manage vendor relationships (manufacturers) and schedule vendor in branch and Zoom training for inside and outside

sales staff on the various products they manufacture and IML sells.

National Sales Manager (Security Market) – Antaira Technologies

June 1, 2021- December 15, 2023

- Developed a business plan to introduce and make Antaira Technologies products a top provider of Ethernet communications products in the Security Market.

- Directed Antaira’ s Marketing department to create new marketing material, brochures and updated the website as well as

creating a marketing campaign specifically targeting the Security Market. - Worked directly with Engineering and Antara’s

Product Manager to develop new products specifically for the Security market.

- Implemented a new Antaira booth design specifically for the ISC west and ISC East Shows.

- Trained the “multimarket “sales regional staff on how to work in the Security Market vs the Factory Automation and -Robotics Markets which came from.

-Managed the Antaira sales staff at ISC West & East shows for optimum results.

- Recruited and trained security manufacturers reps in both the USA and Canada.

- Grew security market sales for Antaira in 2022 from the previous year of $1,850,000 annual sales to over $3,000,000.

- Converted National Accounts; Integrators and dealers towards using Antaira products and services. - -Brought in new National Distributors that prior to 2022 did not carry Antaira products.

- Introduced and worked with consulting engineering (A&E’s) to specify Antara’s products into their projects.

Western Regional Sales Manager USA & Canada – Communication Networks LLC - Acre acquired

October 2008 - April 2021

- Recruited and trained manufacturers reps; managed and drove sales in the region from a start of $0 annual sales to over $8,400,000 annual sales by 2020 in the Western Region.

- Converted National Accounts, National Distributors, top Integrators, dealers and high-profile end users.

- Implemented a split commission sharing program that incentivized the rep sales team to share information, work with Architect and Engineering or Consultant firms on projects that may fall outside of their US assigned territories.

- Worked influencing high profile corporations and organizations in various markets. IE Gaming/Casinos, Law Enforcement, Intelligent Transportation, Military/government sector, Airports and other high-profile companies such as, Amazon, Microsoft, Google, Apple, Facebook, National Semiconductors, Tesla etc.

- Created/Conducted PowerPoint Presentations on product training in English for US - Canada and in Spanish for Central and South America.

Western Regional Sales Manager USA & Canada – International Fiber Systems / GE acquired in 2003. September 1998 – October 2008

- Increased annual sales revenue from $4 Million annual in 1998 to $16 Million annual by 2005.

- Established the A&E program to help the sales team work with Consultants; A&E and get IFS specified in projects.

- Hired and trained a direct ITS salesman to support and grow our market share with ITS contractors and state and local Department of Transportation and ITS engineering decision makers.

- Trained and drove existing sales reps to their full potential and recruited and trained new reps when needed.

Western Regional Sales Manager – Javelin Systems / Ademco acquired in 1996

September 1992 - November 1997

- Grew annual sales from $750,000 in 1992 to over $4,500,000 by 1997.

- Managed sales reps, application’s engineering and direct sales staff in western USA region.

- Worked closely with Dealers, Integrators, Consultants, A&E’s to spec and sell Javelin products. -Designed product and system specifications for mid to large CCTV and IP video systems

- Critical leader in making Javelin a leading supplier of CCTV products in the security and ITS market

- Sold and closed the largest single order in Javelins 30-year history; the Boston Main Artery tunnel project

acquiring a $911,000 initial first order and also additional add on P.O.s for over $200k in orders.

Personal & Computer Skills

- Proficient in Business Software Programs

- Experienced public speaker and trainer in both English and Spanish.

- Experienced in systems sales of, IP Video, NVR and VMS, Fiber Optic and Ethernet Networks, Access Control, Burglar and

Fire Alarm systems, and Intercom systems.

Personal & Professional References:

Andy Acquarulo; Former President of Comnet and IFS. ********@*****.*** Cell 203-***-****

Steve Carrozzo; Former VP Sales of Comnet *********@***.*** Cell 516-***-****

Pat Tobin; Executive Director Financial North America ******@***.*** Cell 209-***-****

Gary Chavarria; GM at TRL **********@**********.*** Office 909-***-**** / Cell 909-***-****

Todd Andersen; President of Catalyst Consulting Group *****@*******.*** Cell 707-***-****

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