Social Media Digital Marketing
Resume:
Catia Simoes
Msida MSD****
****************@***********.***
Results-driven sales associate, content creator and marketing professional with 5+ years of experience. Proficient in marketing support, digital marketing, and accounting. Proven skills in content creator, managing social media campaigns, and developing marketing strategies. Strong background in creating brand awareness, customer service and sales. Possess a Bachelor's degree in Marketing Management and certifications in PPC, Advanced Graphic Design, and Advanced Digital Marketing. Proficient in Microsoft Office, Google Analytics and WordPress. Fluent in English and intermediate in Portuguese. Willing to relocate to: Portugal - Netherlands
Work Experience
Marketing Executive Intern
EC Learning-Malta, MT
August 2024 to Present
• Created compelling content for various channels including websites, social media platforms, email newsletters.
• Collaborated with creative teams (in-house or external agencies) to develop visually appealing designs that align with brand guideline.
• Created blog posts that align with brand guidelines. Marketing Support Specialist
ACADEMY 147
January 2024 to April 2024
• Created and maintained marketing collateral, including brochures, flyers, presentations, and promotional materials
• Supported lead generation efforts by qualifying inbound leads through email communication
• Provided support in managing digital advertising campaigns across various platforms such as Facebook, LinkedIn and Instagram.
• Developed a comprehensive knowledge base of company services to effectively address customer inquiries or concerns
• Maintained inventory of promotional items/materials ensuring adequate supply levels for upcoming events/campaigns
• Collaborated with graphic designers, operations and sales team to create visually appealing and compelling marketing materials
• Assisted in the creation of content calendars/schedules for social media platforms ensuring consistent messaging.
Marketing Assistant
Mut-Con
September 2022 to July 2023
• Assisted in the development and execution of marketing campaigns across multiple channels, including social media, email marketing, and content creation
• Conducted market research to identify target audience demographics, preferences, and trends to inform marketing strategies
• Managed social media accounts by creating engaging content, scheduling posts, and monitoring analytics for performance optimization
• Assisted in the creation of compelling copy for advertisements, blog posts, website content, and other marketing materials
• Monitored competitor activity through market analysis to identify opportunities for differentiation and improvement in marketing strategies
• Maintained a database of customer information for targeted marketing initiatives such as personalized email campaigns or loyalty programs
• Assisted in the implementation of SEO strategies to improve organic search rankings on major search engines
• Generated reports on key performance indicators (KPIs) such as website traffic, conversion rates, email open rates etc. to evaluate campaign effectiveness
• Provided administrative support by managing calendars/schedules for meetings or events related to marketing initiatives
Accountant Clerk
De Gouviea Management Services
April 2016 to August 2022
Responsibilities:
• SARS Submissions, VAT returns etc,
• PAYE reconciliations,
• Completing clients monthly UI19's,
• Completing the following: reconciliation; bi-annually; final submission,
• Perform various HR functions such as applying for employee tax number using EasyFile, creating certificates of service and UI19.
• Microsoft Office: Excel, Word and Powerpoint
• Maintained accurate and up-to-date financial records, including accounts payable and receivable
• Collaborated with internal teams to resolve any discrepancies or issues related to financial records
• Supported the auditing process by gathering relevant documents and assisting auditors during their review
• Utilized accounting software (e.g., Sage Pasteland EaSY File) to record transactions and generate financial reports
• Maintained confidentiality of sensitive financial information at all times
• Responded promptly to inquiries from clients, vendors, or colleagues regarding financial matters
• Developed standardized templates for various types of financial reports improving consistency across the organization
• Performed account reconciliations on a regular basis to identify and resolve any discrepancies
• Processed invoices, expense reports, and purchase orders in a timely manner Assistant Manager (Third string, Administrator)
Forever New Sandton-Sandton, Gauteng
February 2016 to March 2016
Catia was unfortunately involved in a very bad accident and was bed ridden for 7 months so the company had to end her employment with them.
Her role included engaging with clients in the store, thus maintaining a friendly and helpful relationship,
• Assist them with picking out clothing to try on,
• Assist with purchases,
• Capture daily taking,
• Bank Daily takings,
• Receiving and capturing of daily stock,
• Work along side first and second string managers,
• Assist and work along side any other sales consultants. Assistant Manager
Adega Boksburg and Wilgeheuwal
March 2014 to October 2015
• Assisted in the management of daily operations, ensuring smooth and efficient workflow
• Collaborated with the manager to develop strategies for achieving sales targets and improving customer satisfaction
• Conducted regular inventory checks to maintain accurate stock levels and minimize loss due to shrinkage
• Resolved customer complaints or concerns promptly, ensuring high levels of customer service at all times
• Developed strong relationships with vendors and suppliers, negotiating favorable terms for procurement of goods.
• Maintained accurate records of financial transactions including daily sales reports, invoices, receipts etc
• Coordinated special events or promotions within budget constraints while exceeding customer expectations
• Utilized POS systems effectively to process orders accurately while maintaining a high level of efficiency Brand Ambassador/Sales Associate (Part-Time)
Pont Blank/Tinder Box-Johannesburg, Gauteng
February 2008 to October 2015
• Promote the brand’s products or services at events, in stores, or online.
• Explain product features and answer customer questions.
• Interact with potential customers to create interest in the brand.
• Build relationships with the brand’s audience in person and online.
• Take part in promotional events like product launches and trade shows.
• Set up displays, manage materials, and engage event attendees.
• Gather feedback from customers and share it with the marketing or sales teams.
• Suggest improvements based on customer insights.
• Encourage customers to buy products by building strong relationships.
• Help meet or exceed sales goals.
• Developed creative ways to attract attention from target audience at crowded events through interactive experiences or demonstrations
• Increased brand awareness by 25% through effective implementation of experiential marketing campaigns
• Achieved 55% increase in product sales during promotional events through persuasive communication and product demonstrations
Tutor
Goddard Study Centre
May 2014 to February 2015
• Developed personalized lesson plans based on individual student needs and learning styles.
• Monitored student progress and adjusted teaching methods accordingly to ensure comprehension
• Assisted students in preparing for exams by reviewing material, practicing problem-solving skills, and conducting mock tests.
• Maintained accurate records of each tutoring session's content covered and progress made by the student
• Provided one-on-one tutoring sessions to students in various subjects, including math, Geography, History, Life Orientation, Tourism and English
Education
Certificate in PPC
Shaw Academy
May 2022 to July 2022
Certificate in Advanced Graphic Design
Shaw Academy
June 2017 to August 2017
Certificate in Advanced Digital Marketing
Shaw Academy
June 2016 to August 2016
Bachelor's degree in Marketing Management
University of Johannesburg
January 2009 to June 2013
Skills
• Digital Marketing
• Google Analytics
• Social Media Management
• Blogging
• Search Engine Optimization (SEO)
• WordPress
• Branding
• Content Creation
• Content Marketing
• Copywriting
• Marketing Automation
• Marketing
• Market Research
• Event Planning
• Google Analytics (4 years)
Languages
• English - Fluent
• Portuguese - Intermediate
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