Marketing Manager Social Media
Resume:
Mark Ventresca
Marketing Professional
Greater Philadelphia Area
*********.****@*****.***
Professional Summary
With over 10 years of experience in marketing, I have consistently delivered successful campaigns across digital, content, product, and brand marketing. My resourceful problem-solving skills have been key in lead generation, email, online, social media, and global event marketing. I have a strong track record of effectively promoting products, services, and SaaS tech to reach target audiences, often achieving significant results.
Employment Experience
Mishimoto Garnett Valley, PA June 2024 - Present
A performance automotive parts leader offering premium products with a cutting-edge brand image.
Product Content Marketing Manager
Led a team of two to speed up product launches and recover from a three-month, $1.5M delay using better processes and a tracking system to find and fix launch problems.
Changed our blog from short posts to in-depth product reviews, boosting sales, search rankings, and product awareness. This, plus forum activity, made over $110K in Q4 2024 and saw a 23.8% jump in yearly website visits, including a successful holiday campaign and helpful customer feedback.
Launched Borne Off-Road brand in October 2024. Creating its brand guide, story, online ads, and Black Friday deals. With excellent website content, this launch brought in $30K in the first month, mainly from new lighting and winch products.
TransPerfect Philadelphia, PA August 2021 - June 2024
A $1B global translation leader with award-winning SaaS technology
Global Brand Marketing Manager
Managed marketing go-to-market strategy and execution (content, digital, lead generation, and events) for global divisions in media, gaming, language learning, digital marketing, accessibility, and event localization. I've boosted brand awareness and lead generation, achieving 20% yearly digital marketing growth, $19M in new online leads, and $150M in annual event leads.
Created the marketing plan for our event localization and media SaaS services, defining the core messaging used in all our materials.
Unified 11 previously separated studios across Africa, Asia, Europe, and South America, rebranding them, updating their online presence, and implementing a single customer system. Preventing sales teams from competing for the same projects while improving overall profits and collaboration.
Dorman Products Colmar, PA June 2016 – August 2021
A $1B automotive parts leader offering innovative product solutions and technician training.
Channel Marketing Manager March 2020 – August 2021
Managed multi-channel marketing programs for large retail stores and online customers like Napa, AutoZone, and Amazon, boosting product sales by $170M.
Started a technician training program to enhance brand awareness, offering online and in-person classes. In its first year, 7,000 mechanics across the US joined, and big partners like Auto Wares, AutoZone, and Parts Authority started using it too.
Created an online virtual facility tour to show how our products are made. This interactive tour webpage used 360 photos, gamification, and video content to explain our history, innovations, manufacturing, and testing, changing how people preserved our brand and products.
Content Marketing Manager December 2017 - Mar 2020
Promoted to lead a team of ten, guiding them on creating consistent branding for all photos, videos, and product info.
Research showed that 200,000 US mechanics only spoke Spanish, so I created Spanish content. This boosted sales by $90M, grew our market, and made us stand out.
I built and launched a cloud-based system for storing and sharing digital content. This made finding and using content easier, boosted engagement by 20%, and freed up time for creative work while also helping sales reps.
Senior Videographer June 2014 - December 2017
I set up a go-to-market plan to boost our brand and create top-notch photos and videos for promotions and installations. This led to over seven million views in two years, up from just two hundred thousand.
Implemented project management and review software, providing a 30% reduction in multichannel time-to-market.
Southern New Hampshire University Manchester, NH December 2024 - Present
Adjunct Marketing Professor
A private, non-profit university known for its flexible online programs and focus on career-relevant education.
Educating and engaging with undergraduate and graduate students across diverse marketing disciplines.
Education
Southern New Hampshire University Manchester, NH Jan 2018 - Jan 2020
Master of Science: Digital & Social Media Marketing Graduated with honors
La Salle University Philadelphia, PA Aug 2010 - Jan 2015
Bachelor of Business & Arts: Marketing, Digital Arts & Multimedia Design
Certifications
Google Analytics Certification
Google Digital Marketing & E-commerce Professional Certification
Adobe Creative Suite Certification: After Effects
HubSpot Certifications: Social Media, Inbound, Content, and Digital Marketing
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