Marketing Leader

Mitchell Kaufman, PhD

********.*.*******@*****.*** 1-206-***-**** /mitchell-kaufman

EXECUTIVE SUMMARY

Creative strategist and versatile growth engineer with a track record of success in B2B and B2C across brand, product, content, digital, and account-based marketing. Effective communicator and leader, analytical process builder and problem solver, affable manager and colleague.

RECENT PROFESSIONAL EXPERIENCE

Founder & Managing Director Free Agent Marketing Greenville, SC January 2024 – Present Company:- Marketing consultancy and service provider Distributed service network Fully remote Overview:- Founded the company, recruited the core team, and focus on brand and strategy work Details:- F.A.M. provides brand, GTM, and growth strategy consulting, as well as marketing execution services, including: SEO/SEM, advertising, demand gen, content, and design Results:- Feeling Great app: GTM and growth strategy, managed ops, secured first 350+ users

-CXR Group: Brand identity and messaging, website development, pitch deck and 1-pager

-NJS Property Services: Demand gen and ad campaigns 32% MoM increase in sales

-ICM Communications: Positioning/messaging, 2-month outbound led to 6 contracts

Vice President, Marketing Kommute (Now VidHire) Atlanta, GA October 2021 – January 2024 Company:- Async video messaging and networking SaaS Early-stage startup Fully remote Overview:- Head of Marketing, first marketing hire, built marketing ops and launched product Details:- Responsibilities: brand dev, GTM strategy, ops planning and budget, product marketing, SEM, thought leadership, sales enablement, analytics and reporting

-Managed internal teams (Marketing and CS) Managed freelance and agency support Results:- Launched the product and improved UA rate 29–148% MoM from Q4/22 to Q1/24

-Marketing was main driver of business growth to $50K+ MRR by Q4/23

-Increased avg CLV 66% and steadily reduced CAC after peak while sustaining growth

Marketing Director Exela Technologies Los Angeles, CA October 2018 – October 2021 Company:- Global business process automation and services NLP/ML/AI SaaS Data Mgmt Overview:- Acting head of global marketing and member of the Global Business Strategy Team Details:- Responsibilities: brand, SEM, product marketing, ABM, sales enablement, content management, events, thought leadership, corporate comms, PR, AR, IR, and analytics

-Built a high-performing distributed team of 8 across the US Dotted line to supportive marketing teams in EMEA (6) and APAC (22)

Results:- Marketing sourced nearly half of a $260MM Stage 2+ sales pipeline in North America

-Increased the new logo acquisition rate 19% YoY, and opportunity win rate 15–28% QoQ

-Grew social media following 149–307% per channel from Q4/19 to Q3/21

Marketing Manager AmeriHome Woodland Hills, CA September 2016 – July 2018 Company:- 2nd largest correspondent mortgage lender in the US Expanded into retail in 2016 Overview:- Principal writer, editor, and outbound campaign manager reporting to CMO Details:- Lead content creator for the correspondent and retail websites

-UX consultant during the development of the consumer loan portal

-Editor and quality control for all official corporate communications

-Managed outbound marketing campaigns from strategy and ideation to execution

-Collaborated with data team to establish reporting standards and build dashboards Results:- Increased conversion rates: 18–35% MoM for email and 6–38% MoM for direct mail

-Key contributing member of the retail lending LOB launch team

-Formally recognized twice for outstanding contributions to the company

Freelance Marketer Multiple Companies Seattle, WA June 2014 – July 2016 Overview:- Contract marketing, advertising, and sales positions Company:- First Page Sage (marketing agency)

Details:- Writing, editing, thought leadership, and SEO Company:- Chair 10 Marketing (marketing agency)

Details:- Writing, graphic design, SEO, PPC (Google Ads), social media management Company:- Glowforge (DTC technology products)

Details:- Event management, logistics, and brand ambassadorship Company:- Edge Advertising (advertising agency)

Details:- Promotional advertising and sales Main account: Seattle Mariners

ACADEMIC EXPERIENCE

Lecturer University of Washington Seattle, WA June 2007 – March 2015 Teaching:- Philosophy (various), Critical Thinking, Formal Logic Degrees:- 2014 PhD, Philosophy University of Washington

-2007 MA, Philosophy University of Washington

-2005 BS, Philosophy Illinois State University

- 2005 BS, Marketing Illinois State University

SELECT SOFTWARE EXPERIENCE

Marketing:- Branch, Dynamics 365, Google Marketing Platform, Pardot, Semrush, Sprout Social Business:- Amplitude, Google Workspace, Hubspot, MS Office, Notion, Salesforce, Zapier Website:- Drupal, Hotjar, Leadpages, Unbounce, Webflow, Wix, WordPress Project:- Asana, Confluence, Figma, Jira, Miro, Smartsheet, Trello Design:- Canva, InDesign, Inkscape, PhotoScape X, Prezi

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