Senior Manager, Advance Analytics

Osama Khidir

********@*****.*** 612-***-**** Woodbury, MN, 55125 LinkedIn

Senior Manager, Marketing Analytics & Data Strategy

Strategic Consultation Business Intelligence Strategic Thinker Team Leadership

Strategic and results-driven analytics leader with 10+ years of experience in business intelligence, forecasting, performance measurement, data governance, and marketing analytics across multi-brand environments. Proven track record of leading KPI analysis, developing executive dashboards, and driving actionable insights to inform cross-functional business decisions. Expertise in Tableau, Power BI, and statistical modeling. Adept at building high-performing teams, collaborating with finance and brand leaders, and aligning analytics with strategic goals. Passionate about delivering performance storytelling that drives growth, optimizes campaigns, and strengthens decision-making at the executive level.

CORE COMPETENCIES

Data Science Data Visualization Strategic Consultation Quality Assurance Strategic Planning & Analysis Project Management Team Leadership & Mentorship A/B Testing Data Mining & Transformation Predictive Modeling Market Research Data Interpretation Business Intelligence Data Integration & Governance Program Design Segment & Retention Analysis Strategy implementation Continuous Quality Improvement Omni-Channel Analytics Digital Marketing Storytelling Report Solutions

Technical Proficiencies

Tableau, Power BI, Data Studio, Databox SAS, EG & EM Google Analytics Data Robot SQL Microsoft Office Suite Funnel.io Trello

PROFESSIONAL EXPERIENCE

AMP Agency, Boston, MA 2021 – 2023

Manager, Business Analytics

Lead a team of analysts to develop high-quality Tableau dashboards for a real estate client, enabling real-time monitoring of paid social and reach campaigns, Performance metrics(KPIs), and data-driven decision-making for enhanced campaign optimization. I also ensured client deliverable accuracy, offered team feedback, and performed advanced analytics to drive sound conclusions and recommendations to meet client requirements.

Key Contributions:

Spearheaded analytics strategy across multi-brand campaigns; led development of performance measurement, data quality, and marketing funnel optimization.

Designed and deployed scalable Tableau and Power BI dashboard projects to report on different KPIs and monitor the performance of paid social and reach campaigns.

Created measurements of marketing program effectiveness and performed advanced analytics, driving optimized strategies and actionable insights that decreased CPC by 30% and increased average sales by 40%.

Oversaw quality assurance of analytics deliverables, mentored analysts, and maintained high standards for data accuracy, visualization, and reporting consistency.

Red Wing Shoes Company, Red Wing, MN 2019 – 2021

Manager, Marketing Analytics

Initiated the Marketing Analytics Department creation while overcoming pandemic-related delays. Designed, implemented, and maintained a monthly Key Performance Indicator (KPI) measurement dashboard using Power BI and other online data visualization platforms, empowering Brand Managers to efficiently monitor and communicate brand performance, including digital activities and metrics. Started the work on building an analytics team and practice, but the pandemic halted the progress of the process.

Key Contributions:

Collaborated with product finance and leadership to resolve data issues and smoothly transitioned prototypes and visualizations to production campaign performance that helped to increase consumer exposure to different products by 40%.

Launched foundational analytics practice including strategic roadmap, stakeholder alignment, and KPI dashboard development in Power BI.

Created and executed a marketing analytics database for advanced insights, predictive modeling, and customer segmentation.

Built and nurtured strategic partnerships with 3 vendors for standardized campaign testing, improving marketing effectiveness.

Wells Fargo Home Mortgage, Minneapolis, MN 2017 – 2019

Manager, Customer Excellence Data Analytics

Monitored and ensured all data analytics activities comply with regulatory requirements and internal policies. Collaborated with business stakeholders, data scientists, and IT teams to understand business objectives and align data analytics efforts with company goals. Built predictive models and algorithms to forecast customer behavior, loan performance, and other relevant business metrics.

Key Contributions:

Played a key role in defining critical business questions and customer experience requirements in alliance with stakeholders.

Employed advanced analytics to extract insights from complex loans data, enhancing decision-making.

Developed tailored metrics and data models for efficient detection of customer experiences.

Improved loans outcomes by presenting insights and recommendations using compelling data visualizations.

US BANK, St. Paul, MN 2003 – 2017

Senior Statistical Analyst

Led model development, maintenance, and validation while providing governance oversight. Delivered data-driven insights crucial for the bank's planning throughout the tenure. Enhanced customer segmentation strategies, and created predictive models leading to more effective marketing omnichannel campaigns. Provided mentorship to analysts, imparting expertise in SAS, analytics, and project management within the organization.

Key Contributions:

Achieved a 30% boost in product revenue through data-driven analysis and strategic consultation.

Championed delivering a 200-400% lift through the development of models predicting buying behavior and attrition.

Increased scheme effectiveness by leading the improvement of existing customer segmentation schema.

Managed and strengthened the bank's relationship with 3rd party data vendors for demographics, credit risk, Investable assets, emails, and surveys.

Additional Experience:

Senior Statistician Consultant - Interelate Company, Eden Prairie, MN

Senior Research Analyst - Fingerhut Companies Inc., Minnetonka, MN

Senior Marketing Statistician - IQ Intelligent Marketing Systems, Edina, MN

Strategic Planning & Analysis Statistician - The Lacek Group, Minneapolis, MN

Principal Office Specialist/Analyst - Hennepin County Medical Center, Minneapolis, MN

EDUCATION

Master of Science in Mathematics with Statistical Emphasis, Minnesota State University- Mankato, Mankato, Minnesota

Graduate Assistant: Educated students in statistical applications and provided tutoring services for the statistical courses.

Bachelor of Science in Statistics, Mosul University, Mosul, Iraq

Prominence in Statistical Analysis and Economics

Contact this candidate