Senior Manager, Advance Analytics

OSAMA KHIDIR

Woodbury, MN, ***** 612-***-**** ********@*****.*** LinkedIn

SUMMARY

Analytics leader with over 10 years of experience in business intelligence, forecasting, and strategic analytics. Proficient in SQL, Tableau, and Power BI to develop executive dashboards and predictive models. Skilled at leading teams to deliver robust reporting that informs decision-making, drives compliance, and enhances operational effectiveness. Committed to aligning data strategies with organizational goals and fostering data-driven success.

PROFESSIONAL EXPERIENCE

MRZ Analytics

President

2024 - Present

St. Paul, MN

AMP Agency 2021 - 2023

Analytics Manager Boston, MA

Directed a team of analysts to develop high-quality Tableau dashboards, providing real-time monitoring of performance metrics (KPIs) and data-driven insights that supported strategic decision-making and campaign optimization.

•Managed the analytics strategy for multi-brand campaigns, leading to improved performance measurement and data quality standards, and provided actionable recommendations through advanced statistical analysis

•Designed and deployed scalable reporting solutions using Tableau and Power BI to monitor paid social and reach campaigns, aligning with data visualization and analytical tools requirements.

•Developed measurements of marketing program effectiveness and executed predictive modeling techniques that decreased cost-per-click by 30% and increased average sales by 40%.

•Supervised quality assurance, mentored team members, and ensured high standards of data accuracy and effective communication of analytical findings to leadership, reflecting strong team leadership and project management.

Red Wing Shoes Company 2019 - 2021

Manager, Marketing Analytics Red Wing, MN

Established the foundational Marketing Analytics Department by designing, implementing, and maintaining a monthly KPI dashboard using Power BI, supporting strategic oversight and clear communication of performance metrics.

•Collaborated with product finance and leadership to resolve data issues and transitioned prototypes to production, enhancing data reporting that increased consumer exposure to products by 40%.

•Led the development of strategic analytics practices by aligning with stakeholders and evolving KPI dashboards, integrating data transformation and visualization techniques to enhance decision-making processes

•Designed and built a marketing analytics database using statistical analysis and predictive modeling, which resulted in improved customer segmentation and more precise performance measurement

•Formed strategic vendor partnerships to standardize campaign testing, which ensured consistent quality and efficiency in campaign processes, enhancing overall business performance

Wells Fargo Home Mortgage 2017 - 2019

Manager, Customer Excellence Data Analytics Minneapolis, MN

Monitored and ensured all data analytics activities comply with regulatory requirements and internal policies. Collaborated with business stakeholders, data scientists, and IT teams to understand business objectives and align data analytics efforts with company goals. Built predictive models and algorithms to forecast customer behavior, loan performance, and other relevant business metrics.

•Defined critical business questions and customer experience requirements in alliance with stakeholders, leading to enhanced alignment between business needs and data analytics initiatives

•Extracted insights from complex loans data using advanced analytics, which enhanced decision-making and improved strategic planning

•Developed tailored metrics and data models for efficient detection of customer experiences, which increased the accuracy of customer experience tracking and improved service strategies

•Improved loan outcomes by presenting insights and recommendations using compelling data visualizations.

US BANK 2003 - 2017

Senior Statistical Analyst St. Paul, MN

Led model development, maintenance, and validation while providing governance oversight. Delivered data-driven insights crucial for the bank's planning throughout the tenure. Enhanced customer segmentation strategies and created predictive models, leading to more effective marketing omnichannel campaigns. Provided mentorship to analysts, imparting expertise in SAS, analytics, and project management within the organization.

•Achieved a 30% boost in product revenue through data-driven analysis and strategic consultation.

•Delivered a 200-400% lift through the development of models predicting buying behavior and attrition.

•Increased scheme effectiveness by leading the improvement of the existing customer segmentation schema.

•Managed and strengthened the bank's relationship with 3rd party data vendors for demographics, credit risk, Investable assets, emails, and surveys.

Additional Experience:

Senior Statistician Consultant - Interelate Company, Eden Prairie, MN

Senior Research Analyst - Fingerhut Companies Inc., Minnetonka, MN

Senior Marketing Statistician - IQ Intelligent Marketing Systems, Edina, MN

Strategic Planning & Analysis Statistician - The Lacek Group, Minneapolis, MN

Principal Office Specialist/Analyst - Hennepin County Medical Center, Minneapolis, MN

EDUCATION

Minnesota State University- Mankato, Mankato, Minnesota

Master of Science, Mathematics with Statistical Emphasis

•Achievements: Graduate Assistant: Educated students in statistical applications and provided tutoring services for the statistical courses.

•Coursework: statistical applications

CORE COMPETENCIES

•Core Competencies: Data Science, Data Visualization, Strategic Consultation, Quality Assurance, Strategic Planning & Analysis, Project Management, Team Leadership & Mentorship, A/B Testing, Data Mining & Transformation, Predictive Modeling, Market Research, Data Interpretation, Business Intelligence, Data Integration & Governance, Program Design, Segment & Retention Analysis, Strategy Implementation, Continuous Quality Improvement, Omni-Channel Analytics, Digital Marketing, Storytelling, Report Solu- tions

•Technical Proficiencies: Tableau, Power BI, Data Studio, Databox, SAS, Google Analytics, Data Robot, SQL, Microsoft Office Suite, Funnel.io, Trello

•New Skill Group 1:

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