Machine Learning Digital Marketing

PAOLA GOMEZ

*****@****.*** 201-***-**** Jersey City, NJ 07310 LinkedIn Profile

Analytical, strategic, empathetic Strong experience in data analysis, marketing research and customer relations

EDUCATION

Montclair University Montclair, NJ

M.S. Business Analytics (STEM Degree) GPA: 4.00 Jan 2026 (Expected)

Relevant Coursework: Data Mining, Predictive Modeling, Machine Learning, Statistical Analysis

University Autonoma De Occidente Cali, Colombia

B.S. Marketing and International Business; top ranked university in Colombia’s 3rd largest city May 2016

SKILLS

Technical Skills: Python, Power BI, SQL, Tableau, Microsoft Office, SAP modules, Nielsen (certified)

Core Skills: AI, statistical analysis, business process optimization, data visualization, customer & sales mgmt

Certifications: aCAP (certified), digital marketing (Javeriana University), Bigquery (Google)

Languages: Spanish (native), English (professional proficiency, Zoni Language Centers in NY)

WORK EXPERIENCE

Shipco Transport Elizabeth, NJ

Door Delivery Manager August 2021 - February 2023

Defined actions to improve margins for warehouse incl. inventory control optimization (15% cost reduction)

Strategized and streamlined shipment processes from port to costumer, enhancing delivery times

Fostered strong client relationships and facilitated clearance documentation for warehouses, liaising with freight forwarder and international partners

Teleperformance Cali, Colombia (Remote)

Customer Service Manager October 2020 - July 2021

Led client relationship management and resolved customer issues, ensuring service quality and client satisfaction

Implemented prioritization strategies to address client needs, improving service response time by 20%

Carvajal Pulpa y Papel Cali, Colombia

Marketing Analyst June 2017 - July 2019

Managed relationship with key distributors (e.g. Propandina's, Supapel) of Propal, a global company in in the sugar industry, with over 26,000 employees and $1.7 billion in annual revenue

Negotiated purchase agreements with key distributors, increasing profitability by 10%

Conducted commercial analyses and optimized SAP inventory inputs, supporting national sales teams

Maintained optimized inventory levels across branches, ensuring consistent product availability

LLoreda S.A Cali, Colombia

Marketing Analyst September 2014 - May 2017

Conducted marketing research and data analysis using Nielsen to guide marketing strategy development

Evaluated competitor pricing, distribution channels, and demographic data for actionable insights

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