KEISHA SWAFFORD
PROFESSIONAL SUMMARY
Former Multimedia Journalist with over five years of experience creating multimedia publications and broadcast news to reach a worldwide audience. Provide excellent customer service and relationship building with over 10 years in the industry. I am proficient in photo, audio, and video editing on websites. Capable of working towards strict deadlines. Excellent at creating marketing strategies to promote products and services. Committed to incorporating unique and dynamic networking skills to increase customer satisfaction and client trust.
SKILLS
Relationship and team building
Video editing proficiency
Content Creation management
Storytelling abilities and interviewing skills
Management and leadership skills
Demonstrate excellent oral and written communication skills.
Client Relationship Building
Deadline Management
Excellent organizational skills
WORK HISTORY COORDINATOR 07/2024-Present
Marshalls & HomeGoods
Provided exceptional customer service, addressing questions about shelf products, rugs, and furniture
Delegated tasks to associates when needed and fostered relationships to build an effective team
Created merchandising displays to entice customers to buy our products and services
ACCOUNT EXECUTIVE 10/2023 to 06/2024
Cumulus Media New Orleans
Promoted and built a variety of businesses through radio and digital advertising.
Provided exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty.
Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
Qualified leads, built relationships, and executed sales strategies to drive new business.
MULTIMEDIA JOURNALIST 12/2021 to 10/2023
KLAX News, Alexandria LA
Won 2021 Best News Award for covering a Veterans of Foreign Wars event
Creative with proven ability to report, shoot, and edit stories under deadline pressure for broadcast and digital platforms.
Produced engaging videos that provided viewers with concise summaries or captivating interviews related to the topic at hand.
Developed strong professional relationships with sources to foster trust and credibility within the community
CUSTOMER SERVICE REPRESENTATIVE 08/2020 to 12/2021
Million Air, Alexandria LA
Trained others to communicate with airplane pilots and customers and meet their demands.
Managed high-stress situations effectively, maintaining professionalism under pressure while resolving disputes or conflicts.
Resolved customer complaints with empathy, resulting in increased loyalty and repeat business.
Enhanced customer satisfaction by promptly addressing concerns and providing accurate information.
Handled escalated calls efficiently, finding satisfactory resolutions for both customers and the company alike.
YOUTUBE AND PODCAST PRODUCER 02/2019 to 12/2021
Ballin with Keisha
Create sports and mental health content with the MTMV Sports Network on Apple podcast and Spotify.
Conducted thorough research on industry trends to stay informed about important developments in the field of podcasting.
Ensured smooth production workflow by coordinating with hosts, guests, and technical staff before recording sessions.
Developed strong relationships with industry experts, leading to exclusive interviews and insightful discussions on the podcast.
SPORTS JOURNALIST 02/2018 to 07/2018
The Natchitoches Times, Natchitoches LA
Travel to different locations in Louisiana to do camera reporting, take pictures of sports games, record footage, and write articles for the newspaper.
Delivered authoritative sports coverage with careful attention to game facts, stats and predictions.
Covered numerous events personally, traveling to games across Natchitoches to create buzz and offer expert coverage.
BRANCH MANAGER ASSOCIATE 06/2015 to 06/2018
Hertz Corporation
Accomplishments: Won sales awards for the Most Revenue for the past two years, 2016 and 2017
Trained and supervised teams and provided excellent customer service and sold complete protection packages
Continuously monitored branch performance against key performance indicators, taking corrective actions as needed to ensure objectives were met or exceeded.
Maintained friendly and professional customer interactions.
SPORTS FREELANCER 01/2015 to 02/2018
The Town Talk
Met high school sports coaches and players from different areas of Louisiana to interview them
Wrote engaging sports articles for the newspaper.
Managed multiple projects simultaneously while maintaining a high level of attention to detail and organization.
Enhanced client satisfaction by delivering high-quality work within deadlines.
EDUCATION Louisiana State University of Alexandria, Alexandria, LA
Bachelor of Arts, Mass Communication, 05/2014