Senior Business Analyst

678-***-**** Atlanta, GA ***** *******@*****.***

ORHO IDAMA

Sr. & Lead Business Analyst

● Business Analyst with 20 years of IT experience across diverse industries (Airlines, Tax, Cybersecurity, E-Commerce, Banking, Manufacturing, Healthcare, Wellness).

● Expertise in solving complex business and system challenges.

● Committed to delivering high-quality results and driving team and organizational success through initiative and adaptability.

Accomplishments

● Delivered 20+ products, ensuring seamless adoption across diverse complexities.

● Strengthened security with advanced Cybersecurity solutions.

● Reduced M365 licensing costs by 40%, saving $200K annually.

● Increased operational efficiency by re-engineering processes and modernizing workspaces, cutting task costs.

● Generated $2.5M+ in new annual revenue through Farelogix and ITA solutions.

● Mitigated GDPR penalties of €20M or 4% of global annual profit.

● Certified CyberArk Trustee, AWS Cloud Practitioner & Solutions Architect Associate, Microsoft Teams Administrator.

Specialties & Skills

Hard Skills & Techniques

Expert in Requirements Gathering, Stakeholder & Scope Management, Business Case Development, and Process Automation. Proficient in Agile, Waterfall, SDLC, Azure DevOps, System Analysis, and Solution Implementation. Skilled in User Stories, Backlog Grooming, Roadmaps, Vendor Evaluation, Effort Estimation, QA, UAT, and UI Design.

Domains incl. Tools & Technologies

● Tax: Sales & Use Tax Compliance (Avalara AvaTax, Thomson Reuters OneSource), Employer Tax Credits (WOTC), Federal & State Tax Credits.

● Cybersecurity: Information Security, Federation (PingFed, ADFS), Directory Services, Azure AD, IAM, PAS, PAM, MFA, SSO.

● IT Risk & Compliance: Data Privacy (PCI, SOC2, SOX, HIPAA, GDPR).

● E-Commerce: Shopify Plus, SquareSpace (Migrations, Setup, Configuration).

● Retail & Consumer Goods: Salesforce Consumer Goods Cloud.

● Airlines: Shopping (Google ITA, Farelogix), Ticketing, Refunds, Loyalty (SkyMiles).

● Banking & Finance: Retail Banking, Asset Management, Trading Systems, Bloomberg.

Other Tools & Technologies

Proficient in Zoom, Teams, SharePoint, Slack, Google Meet, WebEx, Figma, Confluence, Notion, Miro, O365, Google Suite, JIRA, Visio, ServiceNow (ITSM), Power BI. Experienced with EDI, XML, SOA, APIs, Windows, Cloud (AWS), ITIL processes and best practices.

Soft Skills

Skilled in Creativity, Innovation, and Emotional Intelligence. Expert in Relationship Management, Negotiation, Ethics, and Conflict Resolution. Strong in Problem-Solving,Communication, and Critical Thinking. Proven in Decision-Making, Time Management, and Prioritization. Adaptable, collaborative, and committed to continuous learning.

Professional Experience

Sr. Business Analyst

Chick Fil-A (Corporate Support Center) - Atlanta, GA Nov 2023 - Aug 2024 (9 Months)

Compliance Transformation Project:

● Spearheaded the automation of sales and use tax reporting across 50+ states using Thomson Reuters OneSource, transforming tax compliance operations.

● Conducted enterprise analysis to assess stakeholders and systems.

● Identified key process improvement areas, driving cost savings.

● Re-engineered and automated Tax Compliance workflows for Tax Accountants.

● Led requirements sessions, aligning business goals and technical needs.

● Translated requirements into JIRA stories and managed the backlog.

● Coordinated data mapping and integrated service calls between OneSource and client systems.

● Implemented automated workflows for real-time tax calculations on product sales.

● Supported tax department in integrating sales tax data with financial systems, reducing late payment penalties by 25%.

● Provided 1st-line support for Chick-fil-A’s cloud-hosted tax software and APIs, ensuring seamless point-of-sale and compliance systems.

Sr. Business Analyst

Serta Simmons Bedding - Atlanta, GA

Aug 2021 - Sep 2023 (2 Years, 1 Month)

Hospitality Re-platform Project:

● Re-designed and migrated 6 SSB Hospitality websites from a vendor platform to Shopify Plus.

● Collaborated with project sponsors to define vision and scope.

● Developed the Business Case for migrating 6 Sites to Shopify.

● Documented current and future state requirements.

● Led requirements sessions, aligning goals with technical and regulatory needs.

● Created and maintained detailed project roadmaps and timelines, coordinating with change management on stakeholder communication.

● Participated in vendor evaluation for Shopify implementation partner.

● Elicited, analyzed, and managed both functional and non-functional requirements.

● Worked with IT teams to ensure seamless Shopify integrations.

● Maintained a RAID Log and provided weekly progress reports to senior leadership.

● Led QA efforts, including Master Test Plan, Test Strategy, Functional Test Cases, and End-to-End/UAT execution.

Sales Cloud Phase 2 (OMNI Retail - Visit Execution):

● Implemented Salesforce solutions to address critical needs of the OMNI Retail Sales organization, supporting Field Sales Representatives (FSRs), Account Managers (AMs), and Management.

● Collaborated with the project team and Salesforce Professional Services (Retail & Consumer Goods) to strategize and support implementations.

● Led interviews, workshops, and reviewed artifacts to gather OMNI Retail sales team requirements.

● Defined and managed traceable business, functional, and technical requirements.

● Developed a new data model for the SSB Omni Retail Sales team, covering Account, RetailStore, Visit, Event, Products, AccountProducts, and StoreProducts.

● Contributed to QA testing, defect triage, analysis, and resolution.

● Prioritized and executed UAT scenarios, providing detailed reports.

● Created User Guides and Quick Reference Cards for implemented functionality.

Sr. Business Analyst (IAM Service Delivery - Cybersecurity)

EY - Atlanta, GA

Aug 2020 - Aug 2021

IAM Projects:

● Hitachi OnePass Upgrade: Upgraded Hitachi ID Password Manager to Bravura Pass 12.2.

● PingID Implementation: Deployed PingID Registration and Device Management Portals.

● RSA & RADIUS Migration: Migrated clients to PingID, PingFed, and NPS, and decommissioned RSA and legacy RADIUS.

● Tier-0 Backup & Replication: Implemented Veeam for Tier-0 Infrastructure.

● SMIME eMail Encryption: Enabled S/MIME for EY consulting groups.

● Azure AD Authentication: Enabled Seamless SSO and removed ADFS from authentication flows.

Business Analyst Activities:

● Created Business Cases and Requirements Management Plans for IAM initiatives.

● Created Vision & Scope documents, validated delivery timelines, documented AS-IS and TO-BE business processes, and facilitated requirements sessions.

● Managed traceable version-controlled requirements in SharePoint, developed infrastructure, and business impact assessments, and contributed to UAT.

● Provided project status updates and clarified requirements where needed.

● Contributed to testing activities, including script creation, execution, and reporting.

● Collaborated with SMEs for requirement clarifications and UAT support.

● Supported successful implementations and provided post-implementation support during the warranty period.

Sr. Business Analyst (M365, O365)

Mauser Packaging Solutions - Sandy Springs, GA

Jun 2019 - Mar 2020

M365 Modern Workplace Implementation:

● Led the implementation of Microsoft 365, Teams, and SharePoint to enhance collaboration and productivity.

● Managed requirements, deployment, and user adoption, achieving a 30% boost in team efficiency and seamless integration across the organization.

● Assessed M365 readiness, defined strategy, roadmap, and compliance (GDPR).

● Led Teams migration, O365 governance, and vendor management.

● Optimized licensing costs and handled day-to-day operations.

● Led UAT planning and execution to ensure solution alignment.

Sr. Business Analyst (Cybersecurity, Air Lines Reservations Technology)

Delta Air Lines - Atlanta, GA

Jan 2015 - Jun 2019 (4 Years, 6 Months)

Privileged Account Security:

January 2018 - June 2019 (1 Year, 5 Months)

● Led the implementation of CyberArk for Delta’s Privileged Access Management (PAM) program.

● Documented current state of application use, privileged accounts, and password processes.

● Created inventory of prioritized applications based on risk, audit findings, and leadership input.

● Led discovery workshops, documenting in-scope privileged accounts and use cases across platforms (Windows, UNIX, AD, etc.).

● Elicited and documented business, functional, and non-functional requirements.

● Collaborated with Delta and CyberArk teams to install CyberArk solutions and authored end-user guides.

● Facilitated Business Impact Assessment for Disaster Recovery scenarios.

● Re-engineered key processes for improved operational efficiency and supported production deployment.

● Supported successful implementations and provided post-implementation support during the warranty period.

Portfolio Business Analyst (Reservations Technology):

January 2015 - June 2018

● Collaborated on the Self Service Automation (SSA) program to enhance customer experience by enabling post-purchase travel changes on delta.com and mobile.

● Advocated for the Reservations Business Portfolio, driving successful implementation and adoption of solutions including but not limited to Auto-Refunds, A La Carte Seat Upsell, Delta Comfort+ as a branded fare, and Farelogix Merchandising Rules Engine implementation.

● Collaborated with business stakeholders to create product roadmaps and managed backlogs. Defined epics, user stories, and prioritized work to meet program goals. Facilitated cross-functional workshops, captured requirements, and managed dependencies.

● Led sprint planning and reviews, ensuring timely delivery of features with scrum teams. Produced key project documentation (BRDs, FRDs, use cases, QA plans) and communicated project statuses.

Sr. Business Analyst (Tax IT - Service Delivery, Americas)

EY - Alpharetta & Atlanta, GA

May 2013 - Dec 2014 (1 Year, 6 Months)

Business Incentives Credits System (BICS:

● Led the re-engineering of EY's legacy system, ScoutWorks, to BICS, enhancing client portals, data analytics, and regulatory update velocity for the Tax Incentives & Credits practice.

● Managed a team of onshore and offshore Senior BAs, providing mentorship and ensuring alignment with BA processes, tools, and domain knowledge. Facilitated requirements gathering, JAD sessions, and UML diagram creation (use case, activity, business process models).

● Collaborated with business SMEs to define credit calculations for WOTC & IEC, and worked with IT teams to ensure technical feasibility. Led UAT, change control, and risk mitigation efforts. Developed product roadmaps, user stories, and business models for core tax credit modules.

● Streamlined BA processes, managed project schedules, and ensured timely delivery of BA deliverables while maintaining focus on business goals and priorities.

Sr. Business Analyst (Air Lines - Reservations Technology)

Delta Air Lines - Alpharetta & Atlanta, GA

Nov 2010 - May 2013 (2 Years, 6 Months)

Senior Business Analyst at a global airline, specializing in application modernization, process improvement, and high-revenue initiatives.

● Led large-scale projects to define scope, optimize operations, and support development and QA.

Key projects:

● Axis: Enhanced Delta's global customer management system.

● Economy Comfort & Basic Economy: Launched customer offerings and low-cost fares.

● ITA Shopping: Led vendor change for improved fare shopping experience.

● Global Payment Services: Implemented Global Collect for card processing and new payment methods.

Business Analysis:

● Led stakeholder workshops, gathered requirements, and created key docs (BRDs, FRDs, use cases, wireframes, RTMs). Managed product backlogs and prioritized seat enhancements. Acted as Product Owner, ensuring value and scope control for seat offerings.

Sr. Business Analyst (Banking)

Ally Financial - Charlotte, NC

Aug 2009 - Nov 2010 (1 Year, 1 Month)

Key Projects:

● Ally Consumer Portal 4.2: Launched portal with offerings like Interest Checking, Online Savings, and features such as account opening and chat.

● Ally Online Savings: Implemented online savings products and related deposit processes for new and existing customers.

● IRA Solutions: Developed competitive retirement account solutions (ROTH & Traditional IRAs).

● Ally Canada Online Deposits: Supported Ally’s Canadian deposits program and U.S. checking product rollout.

Responsibilities:

● Led initiatives for Ally Consumer Portal, Online Savings, and IRA products, focusing on account opening, deposits, and online chat. Created product visions, roadmaps, and backlogs. Facilitated requirements sessions, translated them into user stories, and managed the backlog. Led sprint planning, daily scrums, and retrospectives for clear team communication. Managed risks, tracked progress, and ensured on-time, within-budget delivery.

● As Product Owner, defined vision, prioritized the backlog, and aligned with business goals. Collaborated with stakeholders to prevent scope creep, drove value in every sprint, and led UAT to validate business requirements.

Sr. Business Analyst (EHR/EMR/e-Billing)

MedInformix - HOUSTON TX (Remote from ATLANTA GA)

Feb 2009 - Jul 2009 (6 Months)

WriteMD Integration & Click n Claim e-Billing

● Led the integration of WriteMD EMR/EHR and Click n Claim e-Billing solutions.

● Defined functional, integration, security, and compatibility requirements.

● Developed use cases and activity diagrams (using Rational Rose) for EHR/EMR.

● Captured CCHIT 2011 certification requirements and ensured compliance.

● Managed critical activities, secured time-sensitive approvals, and facilitated ongoing communication with the BA team.

● Created EDI transaction specs (HL7, A28, A31, X12 837/835) and led EDI testing.

● Drove adoption of iRise simulations to enhance the development process and supported successful implementation and post-launch warranty support.

Sr. Business Analyst (Wealth Management, Private Banking)

Credit Suisse - OERLIKON, ZURICH (Switzerland)

Jul 2007 - Dec 2008 (1 Year, 5 Months)

PMNet & iPMNet Implementation Risk Control Sheet (RCS)

● Led the implementation of Credit Suisse’s PMNet Portfolio Management System and iPMNet, a streamlined version for international markets. Delivered RCS for asset allocation and pre-trading risk oversight.

● Conducted stakeholder analysis and used business process modeling to capture detailed requirements.

● Established a Stakeholder Register and RACI to ensure clear roles and accountability.

● Created Business Requirements Documents (BRDs) for RCS, translating business needs into clear functional and system requirements.

● Managed Agile activities for RCS: defined epics, user stories, acceptance criteria, and developed prototypes, wireframes, and release roadmaps.

● Delivered projects on time, within budget, ensuring alignment with expectations.

● Provided comprehensive documentation (use cases, traceability matrix, technical specs, QA plans) and led test planning, UAT, and scenario development.

Sr. Business Analyst (Financial Software, Data, and Media) Bloomberg L.P. - Moorgate, London (United Kingdom)

Sep 2000 - Jun 2007 (6 Years, 9 Months)

Key Projects

● E-Roadshows: On-demand platform for marketing Fixed Income securities through multimedia webcasts.

● ABNx: Integrated Fixed Income Electronic Trading (FIET) platform with ABN Amro.

Business Analyst & QA Activities:

● Led BA activities for E-Roadshows enhancements. Coordinated integration and process optimization between internal teams and ABN Amro.

● Conducted JAD sessions, captured and managed traceable requirements.

● Managed documentation with Rational RequisitePro and provided project-level resources and solution options.

● Designed test cases, executed scripts, and triaged defects.

● Provided post-Go-Live support and facilitated adoption. IT Support (Aug 1998 - Sep 2000):

● Provided IT support for Bloomberg software, workstations, and Windows servers.

Intern (Investment Banking)

Royal Bank of Scotland - Angel Islington, London (United Kingdom) Jun 1996 - Dec 1996 (6 Months)

● Handled reconciliations and migrated legacy accounts to new databases; entered share/stock certificate data from paper records.

Education

London Metropolitan University / BA Hons: Economics and Financial Services 1994 - 1998, Moorgate, London United Kingdom

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