Social Media Marketing Manager

Robert Stahelski Oxford, MA ***** 413-***-**** www.linkedin.com/in/robert-stahelski **********@*****.*** MARKETING PROFESSIONAL

Goal-Focused with Proven Ability to Support and Drive Winning Marketing Strategies Highly skilled marketing professional with achieved success in business and brand development, campaigns, CRM solutions, and content development. Comprehensive, hands-on background and consistent record of supporting sales initiatives & margin growth through optimizing efficiencies, executing marketing campaigns, and increasing traffic. Marketing Strategy Market Research Content Strategy Social Media Management SEO/SEM Analysis Brand Development Marketing Advertising Campaign Strategy Google Analytics SELECTED ACCOMPLISHMENTS

● Designed and executed CRM solution for tracking key customer/sales data to drive targeted growth for sales

● Developed social media campaigns resulting in increased brand recognition PROFESSIONAL EXPERIENCE

Santoro Family of Companies, Providence, RI & Worcester, MA 2023 – 2025 Sales & Marketing Manager

Oversee the sales and marketing teams across three companies within the organization. Help drive and sustain growth in the residential heating oil and propane markets.

• Run monthly meetings to understand and address conditions within the market and to assess social media, email marketing, and SEM campaigns.

• Address and resolve any issues within the sales and marketing teams.

•Collaborate with other managers across the company to identify areas where marketing can support and where other departments can benefit the sales and marketing teams.

Santoro Family of Companies, Providence, RI & Worcester, MA 2014 – 2023 Marketing Specialist

Responsible for executing the organization's vision, driving brand awareness and lead generation for the companies. Collaborate closely on digital marketing, events, and with sales teams to design and execute comprehensive campaigns that reinforce the company brand and customer service standards.

• Manage social media accounts and increase growth through social media campaigns

• Responsible for search engine rankings with a focus on Google SERPS

• Develop all email marketing, PPC, content strategies, and implementation

• Analyze current PPC campaigns to optimize for CTR, ad spend, and conversion rate

• Content creation and keyword strategy of all websites, with a focus on select companies

• Oversee sales staff data within CRM, ensuring that fields are complete for critical sales analysis

• Designed and executed an in-house CRM solution leveraging Google Forms and Google Sheets

• Responsible for the creation of marketing materials including direct mail pieces, radio scripts, flyers, and brochures Pete's Tire Barns, Orange, MA 2013 - 2014

Marketing Associate

Responsible for the implementation of SEO campaigns and managing social media with daily posts on Facebook, Twitter, and Google+. Evaluated SEO and linking campaigns, along with analyzing competition.

• Engaged in separate marketing tactics per account unique to followers, using Google+ primarily to build brand authority

• Monitored site rankings against competitors and regularly adjusted content as needed

• Managed company blog with weekly posts that link internally to relevant pages through the company website EDUCATION

Bachelor of Arts (BA), Communications, Worcester State University, Worcester, MA SOFTWARE/TECHNICAL SKILLS Adobe Creative Suite, JavaScript, Cold Fusion, HTML, bootstrap

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