Shanna Cowan
GRAPHIC DESIGNER
• InDesign
• Photoshop
• Illustrator
• Adobe Acrobat
• Adobe Creative Cloud
• Adobe Workfront
• After Effects
• Adobe Media Encoder
• Microsoft Outlook
• Microsoft Office
• Microsoft Teams
• OneDrive
SKILLS/SOFTWARE
I am a creative professional that specializes in
visual communication and problem-solving through
the use of typography, photography, illustration,
and layout techniques. I have work on a variety of projects ranging from branding and advertising
to print and digital media, creating unique
and visually appealing designs to help clients
communicate their message effectively. I possess
a keen eye for detail, strong technical skills, and a deep understanding of design principles to deliver visually captivating and functional solutions.
SUMMARY
WORK EXPERIENCE
Sole designer for monthly nation print for all Papa Murphy’s stores
• My responsibilities include creating 19 templates for monthly promotions.
• Photo editing and color correction.
• Updating main creative elements, promotional ads, and coupons.
• I also handle the preparation and packaging of files for the printer.
• Ensure that final files are placed in our system for pickup by other designers. Digital Production
• Managed digital production for various projects including motion and static content.
• Social media, emails, sub-touts, and other online assets.
• Created digital banners for multiple platforms, digital menu boards, digital billboards, and digital business cards.
Design layouts and final production for revolving ad campaigns/promotions
• Responsible for designing layouts and overseeing final production for rotating advertising campaigns and promotions.
• Managed the creation of direct mail assets for monthly advertising, coordinating with print vendors and store owners.
• Created customized marketing materials for store owners such as signage, car wraps, flags, billboards, shaker boards, franchisee manuals, operating and job training aids, materials for annual conventions, window posters, stanchions, counter cards, in-store displays, various point of purchase (POP) assets, bounce-backs, and business cards, gift cards, brochures, in-store displays, window graphics, packaging, and logos.
PAPA MURPHY’S INTL LLC Jan 2013 - Mar 2024
Senior Brand Designer/Graphic Designer
Layout Design
• Specialized in layout design for advertising in Via and other magazines.
• Enhancing brand identity and creating cohesive marketing collateral such as gift cards, posters, brochures, pamphlets, business cards, display art, billboards, and car wraps. Trade Show assets
• Designed signage, booths, brochures, goodie bags, banners, and flags. AAA OREGON/IDAHO Jan 2009 - Jan 2013
Design Specialist
DOMINION ENTERPRISES / FOR RENT MAGAZINE Jan 2001 - Jan 2009 Art Director
Objective in this role
• Managed the art department by overseeing the hiring, training, scheduling, and mentoring of staff members.
• Set standards for production, productivity, quality, and client service within the department.
• Ensured that the team followed existing processes, identified areas for enhancement, and developed new processes and tools to enhance design operations.
• Collaboration with the marketing and sales divisions was a key aspect of my role, as I worked with these teams to develop marketing plans and align the priorities of the art department with the overall business objectives. This ensured that high-quality work was consistently delivered on schedule and within budget. CONTD.
Hillsboro, OR 97123
************@*****.***
shannacowandesigns.com
in Shanna Cowan
CONTACT INFO
Shanna Cowan
GRAPHIC DESIGNER
CONTD. - DOMINION ENTERPRISES/FOR RENT MAGAZINE
Jan 2001 - Jan 2009
Art Director
Responsibilities
• Conceived the vision for marketing campaigns by creating original graphics, copy, and other marketing materials.
• Formulated creative briefs based on ideas generated during brainstorming sessions, outlining direction, schedules, and deliverables for our creative team.
• Assigned projects to our in-house designers and supervised their progress.
• Sought team approval for final layouts, encouraged stakeholders to provide feedback, and addressed internal comments and requests.
• Collaborated closely with project managers, copywriters, and other designers to ensure smooth integration with our creative processes and procedures, ensuring that each project’s visual concepts and designs were in line with our brand’s identity. UNIVERSITY OF IDAHO
1989 - 1993
Bachelor of Fine Arts
Emphasis on Graphic and Textile Design
EDUCATION HISTORY
RECOGNITION AWARDS AND TESTIMONIALS
• 2008 Appreciation award for my continuous support to Breaking Boundaries. Breaking Boundaries
• 2018 Essence Award for my advocacy and support of the Idaho Falls community by actively and openly celebrating diversity. Breaking Boundaries
• 2007 “Best Trade Show Booth Design” - Portland, Spectrum Multi Family NW
• Lead conversions of a 400 page magazine size change, three times without missing press deadline.
Dominion Enterprises
As a designer Shanna worked collaboratively with various departments to produce a wide variety of promotional marketing material for Papa Murphy’s as well as various in- house material for the company. Shanna was a major player in transitions the company into digital marketing and web assets. She also was the lead on the company’s national print advertising campaigns and various marketing materials to mirror such campaigns. Shanna is creative as well as thorough in detail. She is flexible and is quick to adapt to circumstances. She is a dedicated and talented designer. Her fun personality added a lot of energy to our organization.
Pauline Toops - Senior Graphic Designer at Papa Murphy’s Intl. LLC Shanna has been an absolute delight to work with! No matter how busy our department gets, she demonstrates a strong work ethic and positive attitude. I’m constantly inspired by her teamwork and willingness to help others.
Chelsea Kiernan Tsubaki
Shanna Cowan and I worked side-by-side at Papa Murphy’s International for 10 years. I am pleased to recommend her for your company.
Key qualities: Trustworthy, hard-working, people-centric qualities, detail-oriented While at Papa Murphy’s Shanna worked on multiple different projects from digital, social and online advertising, national print ads to system promotions and window/ car wraps among many other projects. She was responsible for the full life of the art request; creative, proofing, finalizing, and keeping on a timeline. Shanna put a great deal of thought into each project and her accuracy was on point. She is well-rounded in her creative ability and was a valuable asset to the organization and her teammates. Along with her amazing work ethic, she would always put a smile on the face of anyone she encountered. She works well with a variety of people and personalities. I know Shanna will be a great fit for your company. She has the skills and attitude it takes to keep you and clients satisfied. Please feel free to contact me regarding this recommendation.
Tiffany Cantonwine - Studio Content Manager
Hillsboro, OR 97123
************@*****.***
shannacowandesigns.com
in Shanna Cowan
CONTACT INFO