Product Specialist Relationship Management

Renato Powell Tatum

*** ****** ***** **.

Johns Creek, GA 30024

Cell: 310-***-****

************@*********.***

Strategy Sales Planning * Relationship Management * Market Expansion Dynamic, results driven sales strategist with a 27 year record of achievement and demonstrated success driven multi-million dollar revenue growth while providing visionary sales leadership in highly competitive markets. Solid track record securing key clients and increasing product distribution to grow market shares. Tenacious in building new business, securing customer loyalty, and forging strong relationships with external business partners. Exceptional trainer, mentor and coach, combined acumen with innate leadership abilities to recruit, build and retain top performing sales teams. Key Strengths

High Impact Sales Presentations Multi-dollar Negotiations Territory Growth Management Budget Administration/P&L Mgmt. New Product Launch Recruiting and Staffing Initiatives Strategic Market/Positioning Staff Development Program Needs Assessment & Product Education Team Leadership Coaching and Mentoring Professional Experience

CDA Consulting Group Sept 2014 to

Present

Manager-Event Coordinator

Assisted clients to determine client expectations.

Negotiated contracts for event locations.

Registered business clientele upon arrival of event.

Distributed surveys-securing all gift bags, VIP areas and green rooms.

Managed budget for events.

Facilitated tracking of donations, sponsorship and items purchased.

Utilized (state-of-the-art) communication tools to quickly email, call and track all communications, and results.

Managed group calendar to schedule meetings and task.

Customized reporting for event evaluation.

Completed scheduling and production management of events.

Answered 200+ customers regarding products, prices and availability.

Assisted in training over 5 classes of development representatives.

Increased website traffic and sales by 30% through marketing strategies.

Fostered positive and trusting client relationship, resulting in 100% customer satisfaction rating. Toyota-Productions Plus May 1998 to Aug 2014

Sales Team Captain

Hired and trained over 300 product specialist nationally.

Grew Business from one account to over 30 major accounts generating 3 million in revenue.

Created marketing campaign, pricing structure and sales strategy for major accounts.

Created a presentation schedule allowing mentoring of junior team members.

Developed Excellence in Sales training course.

Ensured ongoing growth and client satisfaction, engaged new customers in planning for future sales.

Served as point of contact for client and Liaisons.

Sales Toyota Product Specialist Trainer

Designed and organized training materials for training of Junior Product Specialist.

Created modules for training slide show sales presentations.

Assisted with test designed for team members.

Conducted training presentations for new and current product specialist.

Worked with outside sales executives on OEM business awards, new designs and contract pricing.

Miller Brewing Company Nov 1995 – Feb 1998

Sales-Territory Manager

Supported marketing activities with the purpose of generating a positive image for the company.

Spearheaded promotions and generated best practices to best sell company name brand.

Entrusted with handling highly strategic major accounts on behalf of company.

Collaborated with outside sales team on short and long term account objectives.

Expanded territorial Sales by 50%.

Improved profitability by 25% by growing customer base and upselling. Technical Skills

Microsoft Office, Excel, PowerPoint, Sales Force, Hub Spot, Service Cloud Operations, Customer Relationship Management (CRM), Business to Business (B2B) Education

Jackson State University

Bachelors of Science Degree/Mass Communications/emphasis in Journalism

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