Experienced Marketing Director and Senior Writer

GED FRIEDMAN Content Strategy • Copywriting • Brand Communications

Burbank, CA 310-***-**** ***********@*****.*** Portfolio: www.copyfirstmedia.com/portfolio SUMMARY

Dynamic Content Strategy Director and Senior Writer with a proven track record of guiding the customer journey through brand building and targeted marketing initiatives. Expert at crafting impactful content, simplifying complex technical concepts, and leading high-performing teams. Proficient in leveraging SEO techniques to maximize reach and exponential growth. Recognized for strategic insight, adaptability, creative problem-solving, and delivering outstanding results. SKILLS

Team Leadership • Creativity and Innovation • Content Strategy • Problem-Solving • Performance Management B2B/B2C • Integrated Marketing • Copywriting • Copy Editing • Technical Writing • UX Writing • Brand Building Email & SMS Campaigns • Paid Search Advertising • Internal Communications • SEO Development EXPERIENCE

Director Of Content Strategy & Communications, 07/2013 - Current Copy First Media, Greater Los Angeles, CA

• Conducted consultation services to support businesses during organizational developments and changes.

• Created effective marketing plans to focus on short-term and long-term strategic objectives.

• Implemented targeted campaigns and promotions to help with the sales of goods and services.

• Developed and executed content communications strategies to increase brand awareness and market share.

• Worked with cross-functional teams to align messaging with company goals. Digital Marketing Manager Senior Copywriter, 12/2016 - 09/2021 Green Solar Technologies, North Hollywood, CA

• Developed and implemented marketing strategies to increase brand awareness and sales.

• Delivered engaging content for digital platforms including websites, social media, and email campaigns.

• Led marketing team efforts to align content with brand voice and campaign goals.

• Supervised nationwide marketing campaigns from planning to execution.

• Crafted original copy for website and key projects while supervising messaging of creative team. Rental Sales Manager Copywriter, 03/2013 - 11/2016 Metro RV, Burbank, CA

• Cultivated strong professional relationships with suppliers and key clients to drive business development.

• Identified goals, strategies, and objectives to achieve team goals and revenue objectives.

• Established new accounts and serviced existing accounts, maintaining professional relationships.

• Created RV fleet website listings and crafted detailed written descriptions. CERTIFICATIONS

IAPWE IAPWE.org, 04/2022

Member Certification: Certified Professional Writer & Editor Indeed Assessments Indeed.com, 10/2021 - 05/2024 Proficiency Certifications: Written Communication, Sales Skills, Social Media, Proofreading, Marketing, Supervisory Skills: Motivating & Assessing Employees, Typing, Project Timeline Management, Verbal Communication, Attention To Detail, Working With MS Word Documents, Work Style: Reliability, Customer Focus & Retention, Management & Leadership Skills: Planning & Execution, Management & Leadership Skills: Impact & Influence, Analyzing Data LinkedIn Learning, LinkedIn.com, 12/2024

Course Certifications: Marketing Strategy: Case Studies from Leading Brands, Marketing Strategy: Competitive Intelligence, Advanced Branding, Advanced Content Marketing, Cross Functional Sales Teams