Marketing Manager Business Analyst

Accomplished marketing and sales professional with a proven ability to drive audience growth, increase sales performance, and build strong client relationships through strategic campaigns and outreach efforts. EDUCATION

Utah Valley University August 2024

BACHELOR OF SCIENCE, MARKETING / MAJOR GPA: 3.5

MINOR IN BUSINESS MANAGEMENT

EXPERIENCE

MARKETING MANAGER & BUSINESS ANALYST Jan 2022 – Present LOOLOO: https://getlooloo.com/Draper, UT

● Improved audience reach on YouTube from 100 views per year to 500k views per year by directing and implementing a new social growth plan.

● Managed branded content development and creative direction for owned & paid media channels on Meta and TikTok resulting in 170% increase in CTR.

● Managed TikTok ads and shop, resulting in an 800% increase in sales on the platform.

● Directed Affiliate & Influencer program managing 300+ influencers, achieving a 3 ROAS.

● Managed SMS & Email campaigns resulting in 30% increase in open rate.

● Audited and implemented changes to the company’s website to improve SEO optimization. BUSINESS DEVELOPMENT REPRESENTATIVE June 2023 – August 2023 NFP: https://www.nfp.com/Sandy, UT

● Created email and video outreach campaigns for industry conferences resulting in 300% growth.

● #1 KPI leader among 100+ interns, achieving 3X KPI goal.

● Developed and nourished new client relations, reaching out to 1,000 new clients and creating 100 client leads.

● Marketed and scheduled client appreciation events with 300+ attendees. MARKETING & BRANDING INTERN March 2022 – Dec 2022

MTN OPS: https://mtnops.com/ Salt Lake City, UT

● Assisted with the management of key social media: Instagram, Facebook, and Pinterest.

● Led content syndication campaign spanning 2 months.

● Assisted in the organization and planning of 2 key special events: a marketing event and an outdoor expo with over 500 attendees at each event.

● Built out proposal and execution plan for new content strategy for new audience vertical. SALES REPRESENTATIVE December 2020 – Feb 2021

NOMATIC: https://www.nomatic.com/Sandy, UT

● Sold products to 100+ independent photography stores throughout the U.S. and Canada.

● Built out a sales strategy for retail store outreach including sales tactics and strategy.

● Negotiated prices and contracts with multiple companies. VOLUNTEER SERVICE

CHURCH OF JESUS CHRIST OF LATTER-DAY SAINTS September 2018 – August 2020 Province of Quebec, Canada – French-Speaking

● Organized and taught immigrant outreach programs and taught English to 200+ immigrants.

● Strengthened communities and individuals with service.

● Led 60 other volunteers and was responsible for improving efficiencies through weekly meetings, goal, and service project planning, and conferences.

PERSONAL: INTERESTS, ACHIEVEMENTS & CERTIFICATIONS

● SMS marketing certified, Google Ads Search & Display Certified, and Inbound Marketing certified.

● Interests Include- rock climbing, back-country skiing, surfing, skateboarding, fly fishing, backpacking, skydiving, and paragliding.

● Submitted Ancient Art / Fisher Towers in Moab Utah. Considered to be a top 10 tower climb in the world.

● Languages: French fluency, Haitian Creole intermediate fluency.

● Personal achievements include being lead climbing certified, creating a video with over 2 million views on social media, and Eagle Scout.

● Youth Counselor at Service Ranch- Led over 40 youth in outdoor recreation activities: hiking, rock climbing, and boating, additionally, helped the youth achieve 1,000 hours of volunteer service for people in need.

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