Social Media Digital Marketing

Kali Gilholm

Quincy, MA · 508-***-**** · ****.***********@*****.***

PROFESSIONAL EXPERIENCE

X - Golf January 2024 - Present

Social Media Specialist

X Golf combines advanced golf technology with a social, entertainment-focused atmosphere.

• Developed and executed weekly social media content optimized for each platform to drive engagement and brand awareness

• Identified trends and opportunities to keep X Golf relevant, educate and engage followers, and expand the brand’s reach to new audience

• Successfully increased engagement rate from 1% to 4%, enhancing brand interaction and visibility

• Proactively engaged with online community, responding to comments, Google reviews, and customer inquiries in a brand-consistent manner FM Generator, Canton, MA

Digital Marketing Specialist September 2023 - Present Provides generator services for homes, businesses, organizations and governments throughout the Northeast.

• Creating, tracking, and analyzing Google and Meta ad campaigns to boost residential generator sales

• Managing two residential and commercial campaigns garnering 49K impressions and increasing click through rate from 0% to 8.92%

• Decreasing cost per click from $1.76 to $0.47 by increasing quality score from adjusting ad copy, and optimizing ad extensions

• Maintaining company's website to improve user experience and increase visibility by updating keywords, backlinks, and meta tags

• Conducting research and pulling data from DataAxel to understand target market's needs, preferences, and behaviors for targeted campaigns

• Creating and executing social media strategies across 2,000+ followers on Facebook, Instagram, Linkedin, and Youtube

• Designing, writing, and editing 20 high quality social media posts monthly to increase engagement rate and expand audience

• Developing marketing campaigns through direct mail, social media, emails, blog posts, and print to increase company sales and brand awareness

• Designing, writing, and editing 20 high quality social media posts monthly to increase engagement rate and expand audience Freelance

Digital Marketer November 2021 - September 2023

Independent contractor providing strategic consulting to diverse clients, enhancing their marketing strategies to drive growth and optimize performance.

• Coordinated cross-channel marketing initiatives, ensuring consistent messaging and branding

• Developed and executed tailored marketing strategies for clients across various industries, resulting in a 25% average increase in ROI

• Performed market research and competitor analysis to inform client strategy, identifying key opportunities that led to 10% revenue growth

• Developed and strengthened strategic relationships with clients such as Spa Medique, Lean Six Sigma, and others, driving repeat business and achieving client retention rates exceeding 80% New England College Business Club, Henniker, NH

Marketing Coordinator August 2017 - June 2021

The business and management club prepare students for their specific careers and tasks in the workplace.

• Created graphics and wrote copy for print and social media

• Achieved a follow growth rate of 6% on Facebook and Instagram

• Built and maintained social media channels with a 4% average engagement rate

• Facilitated over 30+ events bringing in over 200+ students per event

• Created content calendars

• Recruited 20+ new students each year to join club EDUCATION

Boston University, Boston, MA

Master of Science Degree in Advertising

New England College, Henniker, NH

Bachelor of Arts Degree in Business Administration Concentration Marketing, Minor: Communications SKILLS

Software: Semrush, Data Axel, Microsoft Office, Constant Contact, Hubspot, Hootsuite, Google Ads, Meta Ads, Canva, Adobe Creative Suite

Certifications: Google SEO Fundamentals, Hubspot Marketing Software, Hubspot Sales Software, Google Analytics Social Media: Instagram, Twitter, Facebook, Tiktok, & LinkedIn

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