Content Marketing Thought Leadership

Jennifer C. Clemente

Email: ****@******-*.*** Phone: +1-512-***-****

Portfolio: www.raizon-8.com/projects

Summary

Strategic communications and content driver with 10+ years of experience in speechwriting, PR, thought leadership, content marketing, and analyst relations for global technology brands. Proven track record of developing integrated communications strategies, securing top-tier media coverage, and crafting compelling narratives that elevate brand visibility everywhere.

Professional Experience

AI for Communications Educator and Member of AI Academy Advisory Committee

Ragan Communications – December 2023 – Current (Freelance)

Designed and taught month-long AI for Communicators curriculum to 600 students including persona-based prompt techniques, creative AI applications for content, and best practices in AI policy and strategy in the era of increased AI search. Topics included AI-driven data analysis, ethical considerations (copyright, bias, misinformation), adaptive PR techniques and crafting an AI style guide to reflect organizational voice and values.

Forthcoming panel speaker at AI Horizons Conference: Presenting insights on the impact of AI in PR and media focused on AI is reshaping PR outreach, media sourcing, and content creation with key strategies and tools for PR professionals.

Senior Executive Communications and Content Manager, D-Wave Quantum Inc.

January 2024 – November 2024

Wrote and produced executive keynotes, press releases and presentations for major industry events including Qubits and monthly webinars.

Crafted speeches connecting quantum computing advances to business outcomes for C-suite audiences.

Wrote content that drove 2.7 million views of content across social channels through designing and implementing a connected paid, earned, shared and owned communications and content strategy.

oIncreased media coverage by 20% through strategic media and analyst outreach.

oBoosted brand engagement by 28% by aligning thought leadership content, customer stories and product pages with overall brand strategy.

Collaborated cross-functionally with sales, marketing, and product teams to ensure content consistency and alignment throughout a variety of assets, from mainstage presentations to webinars and datasheets to case studies.

Developed internal communication strategies to foster alignment across departments, supporting leadership objectives and promoting transparency and collaboration.

Senior Executive Communications and Content Manager, VMware

May 2022 – January 2024

Led executive speechwriting program for VMware Explore US and Europe, crafting mainstage keynotes for CEO, CTO and customer executives. Managed end-to-end speaker support including speech coaching and on-site delivery.

Developed presentation narratives highlighting digital transformation, AI and cloud innovation

Designed and launched a cutting-edge AI thought leadership program, integrating research and insights into global marketing strategies, and content, and engaging analysts and industry influencers to shape market perception and align global messaging with corporate objectives.

Optimized content workflows and standardized messaging across teams using AI-driven tools, improving alignment and efficiency.

Authored mainstage keynote material for VMware Explore US and Europe events for executives and customers.

Managed comprehensive client evidence program for VMware Explore events, producing over 50 case studies and video testimonials to highlight customer success stories, driving lead generation and reinforcing brand trust.

Content Marketing Director and Client Storyteller, IBM Marketing

August 2018 – May 2022

Authored and edited high-profile client stories and thought leadership articles, generating 11 million impressions in the New York Times and strengthening IBM's industry reputation.

Managed the development of multilingual marketing toolkits, driving a 60% engagement rate across global markets.

Produced event-driven content materials, contributing to $83 million in revenue from data, AI, and digital transformation solutions.

Content Marketing Manager, IBM Marketing

August 2014 – August 2018

Directed content strategies for cloud, data and AI products, setting records for blog performance, webinar attendance, and social engagement.

Innovated experiential event initiatives, surpassing lead revenue targets by 341%.

Developed interactive video content that generated $83 million in revenue within three months.

Education

American University: M.A. International Journalism and Public Affairs

Lewis & Clark College: B.A. Communications & International Affairs

Certificates & Continuing Education

AI Certification for Communicators (Ragan Communications)

Jasper AI Tool Certification

Piloting AI for Marketers (Marketing AI Institute)

Enterprise Design Thinking, Content Creation

Skills & Expertise

Strategic content leadership and storytelling across paid, earned, searched and owned media

Data-driven execution of thought leadership and executive messaging development and optimization

AI integration for marketing and communications

Brand and CEO social media engagement and campaign development that strengthens media relations

Employee engagement that aligns with company narrative and objectives

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