Creative Director Senior

KRAE LAUSCH

Email: **.******@*****.*** Cell: 952-***-****

Portfolio: cargocollective.com/KraeLausch vimeo.com/user10569964

A senior creative leader with extensive experience driving innovative brand strategies across healthcare, retail, and fitness industries. Known for building and directing high-performing creative teams

managing multimillion-dollar budgets and developing impactful marketing campaigns that align

with business objectives. Adept at collaborating with senior executives to shape strategic vision

and deliver consistent, high-quality brand experiences across all platforms.

PROFESSIONAL EXPERIENCE

Fairview Health Services M Health/Fairview

Senior Creative Director

2017 – Present

Lead creative strategy for a $5+ billion healthcare enterprise with 35,000 employees, delivering innovative solutions for a comprehensive portfolio of brands including Fairview, M Health, and Preferred One.

Headed a 13-member internal creative agency, managing roles across design, copywriting, videography, marketing, and project management, alongside external agencies/vendors.

Collaborate with dual-reporting VPs to align creative vision with business objectives across the Fairview and M Health ecosystems.

Directed brand systems and standards for a diverse healthcare network, ensuring consistency across multiple sub-brands and business units.

Pioneered a tiered annual marketing strategy, streamlining creative execution and aligning deadlines with organizational goals.

Oversaw multi-platform creative output, including print, digital, video, and interactive media, ensuring quality and brand differentiation.

Little

Associate Creative Director

2016

Delivered creative leadership for Southeastern Grocers’ portfolio

including Bi-Lo, Fresco, Harvey’s, and Winn-Dixie.

Directed a team of freelance designers to execute campaigns across print, digital,

signage, and web platforms.

Partnered with the Executive Creative Director to shape the overall creative vision

and align with business goals.

Developed comprehensive creative strategies that drove measurable client outcomes.

UnitedHealthcare

Creative Director

2014 – 2016

Led creative strategy for a Fortune 6 company, managing campaigns for the

Employer and Individual division.

Built and managed an internal creative team of 13, including associate creative directors, designers, project managers and copywriters.

Directed creative initiatives for the company’s largest business unit, collaborating

with the CMO on national campaigns.

Managed 15 external agency partnerships, driving alignment with strategic marketing objectives.

Partnered with senior marketing leaders to develop B2B and B2C campaigns across

national and regional markets.

Lifetime Fitness

Senior Creative Director

2010 – 2014

Oversaw creative strategy for Lifetime Fitness, driving brand consistency and revenue growth for the Member Acquisition and Retention division.

Directed a creative team of 11, managing campaigns that contributed $800M in annual revenue.

Partnered directly with the CEO and senior executives on branding and marketing initiatives.

Managed a $24M marketing budget, achieving 10% year-over-year cost savings

on freelance expenditures.

Collaborated with over 20 business units to ensure alignment of creative deliverables

with organizational goals.

Target Corporation

Senior Creative Manager

2004 – 2010

Managed high-profile campaigns for Target’s Weekly Ad program, leading cross-functional teams

and agency partners to deliver on-brand creative solutions.

Directed campaigns for key seasons such as Back-to-School and Holiday,

overseeing a $300M annual marketing budget and 53M weekly print distribution.

Led creative development across categories including fashion, food, electronics,

toys, and sporting goods.

Approved photography estimates and ensured profitable, high-quality execution

of creative assets.

Established long-term branding strategies while managing day-to-day campaign execution.

SKILLS

Creative Leadership & Strategy

Brand Development & Systems

Team Management & Collaboration

Multi-Platform Marketing Campaigns

Budget Oversight & Cost Optimization

Vendor & Agency Management

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