Social Media Digital Marketing

Ruchira Salgaonkar 667-***-**** ● ***********@*****.*** ● https://www.linkedin.com

/in/ruchirasalgaonkar/

EDUCATION

Johns Hopkins Carey Business School Baltimore, MD

Master of Science, Marketing Jul 2024

Courses: Marketing Strategy, Marketing Management, Marketing Research, Digital Marketing R. A. Podar College of Commerce and Economics Mumbai, Maharashtra Bachelor of Management Studies May 2022

PROFESSIONAL EXPERIENCE

JHU Carey Community Consulting Lab Baltimore, MD

Marketing and Business Consultant Feb - May 2024

• Conducted comprehensive market research for a $186.2Bn snack market, leading social media campaigns to refine product positioning and reach target audiences, resulting in a 12% revenue increase

• Designed change management deliverables to drive adoption of new brand strategies; created clear, compelling messaging for 3 distinct product packages and personas Panasonic Life Solutions India Pvt. Ltd Mumbai, Maharashtra Marketing Trainee Dec 2022 - Jun 2023

• Directed digital campaigns for product launches in Lighting and Kitchen segments, developing brand identity, increasing brand visibility, controlling public relations and engagement leading to 57K followers

• Spearheaded digital campaigns for new product launches in Lighting and Kitchen segments, enhancing brand identity and boosting engagement by 30%

• Led cross-functional team project collaboration with ATL team for ELECRAMA, world's largest electrical equipment industry trade show, achieving 7% increase in new client acquisition Panasonic Life Solutions India Pvt. Ltd Mumbai, Maharashtra Marketing Intern Feb - Mar 2022

• Supervised media management, fostering influencer relationships, and ensuring content alignment with campaign objectives, resulting in a 14% revenue boost

• Led cross-functional collaboration to align internal teams on campaign objectives, contributing to a 12% increase in gross revenue and greater brand cohesion

• Designed and deployed a socially driven campaign idea that reached 40K audiences, increasing brand awareness and supporting showroom expansion

LEADERSHIP EXPERIENCE

Full Speed Campaigns Philadelphia, PA

Fundraiser and Account Executive- Care International Sep - Nov 2024

• Managed leadership meetings, conducted pre-event research, ensured quality data during events

• Enhanced donation efficiency by 12% through pre-event research and effective communication Johns Hopkins CBS- Indian Student Association Baltimore, MD Director of Events Sep 2023 - Jul 2024

• Managed event strategy and stakeholder alignment for 3 events with a diverse audience, reinforcing ability to plan and execute high-impact campaigns

Media Relations Department Mumbai, Maharashtra

Head of Department Dec 2020 - Mar 2021

• Supervised a team of 6 for marketing events, managing social media and press releases

• Managed relations with 5 Indian media companies including Times of India

• Executed a finance fest of 3K dollar investment through strong project management & client relations skills SKILLS

• CRM Expertise: Salesforce, HubSpot, Event Planning, Lead Generation, Google Ads, Facebook Ads

• Research and Outreach: ZoomInfo, SQL, Digital Campaigns, MS Excel, R Studio, Canva, SaaS

• Certifications: Salesforce Administrator, Google Digital Media Marketing Analytics, Social Media Content, Film Appreciation

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