Consumer Engagement Manager

URSULA SOWINSKI

New Britain, CT

860-***-**** ***************@*****.*** linkedin.com/in/ursulasowinski/

CLIENT SUCCESS PARTNERSHIPS RELATIONSHIP MANAGEMENT

SUMMARY: Dynamic Client Success and Partnerships leader with 15+ years of experience in healthcare, nonprofit, and insurance industries. Proven ability to build and manage strategic client relationships, drive retention and growth, and deliver impactful customer experiences. Skilled in Salesforce CRM, project management, and data-driven reporting to optimize workflows and inform client business reviews. Recognized for strong communication, cross-functional collaboration, and mission-driven leadership that ensures satisfaction, engagement, and measurable outcomes.

CORE COMPETENCIES

Salesforce CRM Customer Success & Account Management Project Management & Workflow Optimization Strategic Partnerships & Retention Cross-Functional Team Collaboration Data Reporting & Analysis Presentation Development (Google Slides, PowerPoint)

PROFESSIONAL EXPERIENCE

AMERICAN RED CROSS, Farmington, CT April 2024 – Present

Volunteer Disaster Recovery Supervisor

Provide remote assistance to home fire victims across Greater Hartford, delivering vital recovery resources & referrals through Salesforce CRM & analyzing financial assistance disbursements.

Deploy virtually for national disaster relief, most recently Hurricane Helene, earning exceptional evaluations for compassionate and effective case management.

Assess clients’ needs holistically, offering mental, physical, and spiritual care referrals through multiple communication channels.

PRIVATE FAMILY, New Britain, CT June 2023 – Present

Caregiver

Assist with personal hygiene, including bathing, grooming and dressing.

Provide feeding assistance, ensuring proper nutrition and meal preparation.

Manage medication schedules and administered prescribed medications.

CONNECTICARE, Farmington, CT 2022 – 2023

Regional Consumer Engagement Manager

Spearheaded community outreach program, leading a16-member community engagement team to increase CT Individual Market participation by 40% through targeted events and promotions.

Built trusted relationships with members and employer groups, achieving a 40% increase in CT Individual Market participation

Surpassed 2022-2023 KPI's targets by 30%, closing critical care gaps through strategic C-suite ACO, health providers, and community partnerships through digital marketing initiatives.

Oversaw budgets & RFPs, working with marketing, legal and IT management, successfully deployed as a project manager tech-based campaigns for Remediation Program outcomes.

AMERICAN RED CROSS, Farmington, CT 2020 – 2022

Senior Biomedical Donor Account Manager

Managed 300+ high-value host accounts, supervised onsite blood staff, and handled donor issues

and requests.

Collaborated with medical affairs, operations, and volunteer services to ensure seamless execution of programs and advocation and planning of ongoing lifesaving community blood drives

Applied Salesforce CRM and BI tools for reporting, forecasting, and performance tracking.

Donor Development Director / Fundraising Officer 2016 – 2020

Managed a blended portfolio of 600+ partnerships with individual donors, corporations, foundations, hospitals, and referral relationships, cultivating long-term B2B exceeding annual fundraising objectives by 30% in 2017, 2019, and 2020, securing $50k to 100K+ donations to enhance disaster relief and community support initiatives.

Researched, identified, reviewed, and cultivated sponsorships & yearly grant applications for eligibility requirements for maximum awards benefits & continued support.

Mentored fundraisers nationwide and co-led monthly training webinars for 60+ professionals, advancing donor engagement best practices.

CONNECTICARE, Farmington, CT 2013 – 2016

Community Outreach & Strategic Partnership Coordinator

•Increased enrollment by 40% during open enrollment, enrolling 200+ new members through community-based outreach and educational fairs.

•Facilitated 80+ community/health events, engaging 1,500+ attendees and increasing plan awareness by 30%.

•Designed high-impact marketing and engagement campaigns, surpassing KPIs by 20%.

EDUCATION

SOUTHERN NEW HAMPSHIRE UNIVERSITY, Manchester, NH

Master of Arts, Communications. GPA 4.0

CENTRAL CONNECTICUT STATE UNIVERSITY, New Britain, CT

Bachelor of Arts, Communications, Minor Public Relations

COMMUNITY INVOLVEMENT

Main Street Community Foundation, Wonder of Women Distribution Committee, Bristol, CT 2015- Present

Mental Health Connecticut – Board of Directors 2015–2024

Ursula Sowinski ***************@*****.*** 860-***-**** Page 2

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