Consumer Engagement Manager

Ursula Sowinski

Non-Profit & Disaster Development Executive

***************@*****.*** 860-***-**** New Britain, CT https://www.linkedin.com/in/

ursulasowinski/

Results-driven Non-Profit & development leader 15+ years of progressive experience facilitating exponential growth for businesses via high-impact outreach and marketing strategies encompassing staffing, health care and non-profit organizations. Skilled in expertly developing & building mutually beneficial strategic partnerships, storytelling, training staff and successfully managing remote and diverse teams while leveraging AI and analytical tools.

PROJECTS

Disaster Recovery Caseworker American Red Cross April 2024 - current Deploy virtually for national disasters, most recently Hurricane Helene, receiving exceptional evaluations for caseworker

assistance for helping countless victims and clients.

Provide remote assistance to disaster and local home fire clients in the greater Hartford area, ensuring they have necessary resources and referrals for recovery, carefully document, & analyze financial assistance disbursements.

Evaluate and offer mental, physical, and spiritual care referrals to clients, communicating via phone, email, and text.

WORK EXPERIENCE

Connecticare - Consumer Engagement Manager/ Remediation Digital Pilot Project

May 2022 - May 2023 Farmington, CT

Surpassed 22/23 KPI's, performance targets by 30%, closing critical care gaps through successful and collaborative partnerships & strategic marketing.

Led a 16-member team to enhance CT Individual Market community outreach, boosting participant engagement by 40% through strategic promotions.

Oversaw budgets and RFPs, successfully deploying tech-based campaigns that enhanced Remediation Program outcomes.

American Red Cross - Biomedical Account Manager

September 2020 - May 2022 Farmington, CT

Cultivated and managed a portfolio of over 300+ corporate, community and civic accounts and led multiple blood staffing teams, orchestrating 50+ drives with a 20% increase in donor turnout.

Established partnerships with 15 community leaders and executives in CT to enhance blood donor education, resulting in a 20% increase in local blood drives.

Surpassed blood collection targets by 50%, significantly enhancing operational efficiency.

American Red Cross - Donor Development Director/Officer

August 2016 - September 2020 Farmington, CT

Achieved a 30% increase over fundraising objectives in 2017, 2019, 2020, $50k 100K+ donations per fiscal year while leading disaster outreach activities, cultivating partnerships w 50+ corporations and enhancing support for community missions.

Managed a blended portfolio of over 600+ individual, corporate, financial institution, and foundation donors in CT, developed successful ongoing outreach, partnerships, and relationships as a trusted community partner.

Reviewed, researched, evaluated yearly grants applications, balance sheets, required IRS documents and forms, reporting, and eligibility requirements for many CT banking and financial institutions for maximum awards benefits and continued support.

Connecticare -

Community Outreach & Engagement Coordinator/Licensed Accident & Health Provider

December 2013 - July 2016 Farmington, CT

Enrolled 200+ members in individual health plans during open enrollment, boosting enrollment by 40%.

Secured 30+ partnerships w C-Suite healthcare executives & non-profit CEOs, boosting brand visibility by 40%.

Facilitated educational events @ 80+ community & health fairs, reaching 1,500+ attendees & improving plan awareness by 30% thereby driving 60% growth in community engagement through strategic marketing in targeted territories, exceeding KPIs by 20%.

Branford Hall Career Institute - Director of Career Services & Career Development Instructor

2010 - 2012 Windsor, CT

Managed career services dept, coordinated externships across 6 programs, boosting student placement rates by 25% and enhanced student externship experience, leading to a 90% rate of positive feedback and a 30% increase in program enrollment.

Organized 12 career fairs, connecting 500+ graduates with 50+ leading employers, facilitating immediate hiring opportunities. Created robust partnership with 20 extern sites, boosting placement options by 30% for new and current graduates.

COWORX STAFFING SERVICES - Operations and Branch Manager

2007 - 2012 Windsor, CT

Surpassed annual sales quotas by 150%, securing 200+ new clients and generating $2M in revenue by securing a 80% client renewal rate through strategic contract negotiations. Streamlined operational reporting, enhancing efficiency by 30% and leading training sessions for 50+ employees, achieving a 95% retention rate.

Managed and mentored six staff, performed mid and yearly evaluations and terminations.

Reviewed and screened resumes, conducting 50+ phone prescreens and leading 15 in-person interviews, facilitated weekly payroll operations and managed unemployment & workmen's compensation claims, reducing errors by 30%.

EDUCATION

Southern New Hampshire University - Master of Arts, Communication, Marketing

June 2023, GPA 4.0

Manchester, NH

SKILLS

Trainer and Project Manager

Face of the Company, Storyteller and Public Speaker Client Growth and Relationship Building

Business Presentations

Grants Evaluation and Administration Expert Communication Skills

Data Analysis and Collection

Effective Community Outreach Manager Compliance

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