Eric A. Peterson
*********@***************.***
Results-oriented Enterprise Analytics Account Executive with 20+ years of experience driving sales and delivering data-driven solutions for Fortune 2000 clients across diverse industries. Proven ability to leverage deep expertise in CRM and BI software (MicroStrategy, IBM, Oracle, SAP, Netezza) to translate business challenges into actionable insights and improve client performance. Skilled in building strategic partnerships, cultivating high-value relationships, and exceeding sales targets consistently.
As the President at Bulldog Insights Group, I have the primary responsibility for all customer and partner relationships, sales cycles, marketing initiatives, and business expansion across all industries. I leverage my skills and knowledge in CRM and BI software, such as MicroStrategy, IBM, Oracle, SAP, and Netezza, to provide innovative and customized solutions that meet the needs and expectations of my clients. I also work with local and regional software vendors and systems integration firms to develop and execute strategic and tactical objectives, as well as to gain insight into accounts and competitive sales strategies. My goal is to position Bulldog Insights Group as a leader in software sales and solutions that empower data-driven decision making and business performance improvement.
President · Bulldog Insights Group · Full-time Jan 2021 - Present · Partner with C-suite and senior executives to identify data-driven business opportunities and recommend customized analytics solutions.
Develop and execute compelling sales strategies to secure new clients and expand existing accounts.
Conduct in-depth needs assessments and deliver impactful presentations that showcase the value proposition of enterprise analytics solutions.
Negotiate and close complex deals, exceeding projected quotas by 150% over the past 3 years.
Foster strong relationships with key stakeholders and technical teams to ensure successful solution implementation and client satisfaction.
Track industry trends and maintain deep knowledge of cutting-edge analytics technologies.
Business Analytics Software Sales Professional · Independent Consultant 2010 - Jan 2021 · 11 yrs · Work with local and regional software vendors and systems integration firms to develop and execute strategic and tactical objectives. Work consists of acting as a trusted resource for local contacts to gain insight into accounts in the TOLA area of operations. Sales strategy provided for customers in a variety of industries, including: telecommunications, retail, healthcare and insurance. Clients include sales teams representing most major BI vendors and local/regional systems integration firms.
Sales Director - Software Solutions iOLAP 2008 - 2009 · 1 yr · Responsible for reselling MicroStrategy and IBM software solutions to mid-market accounts. Target customers included firms of up to $2B annual revenue across Texas, Lousiana, Oklahoma and Arkansas. Worked with local sales teams and channel partners to lead business development efforts including sales, customer support and marketing efforts. The primary focus was on the retail, telecommunications and financial services industries.
• Drove business for information systems consulting practice. Represented an organization of around 50 professionals specializing in three areas of information systems solutions: data warehousing, ETL and business intelligence. Worked with local channel partners from major software vendors including: IBM, Oracle, MicrcoStrategy, Netezza and SAP to drive business for the consulting practice.
• Sales team accomplished no less than 105% of combined software and services goals throughout tenure.
• Featured speaker at MicroStrategy World 2009: Business Intelligence on Demand – Cost-Saving Hosted Solutions (SaaS).
Account Executive MicroStrategy 1998 - 2008 · 11 yrs · Dallas TX [2002, 2004-2005] & Los Angeles, CA [2006-2007]
• Territory size typically included 10-15 installed customers and 20 target accounts. Held ultimate responsibility for meeting and exceeding territory sales objectives along four lines of business: software, professional services, maintenance renewal and education. Average required annual contribution across all lines of business was $4.5 million. Exceeded quota with an average contribution of 120% 5 of 6 years.
• New customers included leading companies in the following industries: Telecommunications, Retail, Technology Services and Insurance.
• Sold and deployed customer-facing and internal business intelligence solutions in the areas of sales and customer analysis, finance, inventory management and operations.
Global Alliance Manager MicroStrategy; Dallas, TX [2003-2004]
• Managed existing strategic partnerships and negotiated new partnership contracts with both global and local alliance firms. Annual partner revenue quota was over $2.5 million and was exceeded in both years in the job.
• Conducted contract negotiations as well as relationship-building and expectation-setting conferences in various cities throughout the US, Canada, Mexico, Germany, Italy, the Dominican Republic and Japan.
• Earned MicroStrategy Employee of the Quarter Award Q4 2003.
Sr. Corporate Research Analyst CompuCom Systems 1997 - 1998 · 2 yrs · Managed the collection, manipulation and analysis of data for strategic planning in the Customer Center. Wrote SQL queries to gather data from the data warehouse, telecommunications switch and other relational databases. Utilized Business Objects, MS Access, Visual Basic, Excel statistical functions and Sigma Stat to manipulate data. Duties included the creation of summary and detailed Key Performance Indicators, interpreting proprietary information on multiple internal functions and delivering persuasive presentations to all levels of CompuCom Management.
Skills
Enterprise Analytics Solutions (CRM, BI, Data Warehousing, Data Management)
Business Needs Assessment & Solution Design
Competitive Intelligence & Market Analysis
Negotiation & Contract Closing
Technical Expertise (e.g., MicroStrategy, IBM, Cognos, Tableau)
Vanderbilt University · BA Experimental Psychology 1991-1995