Marketing Manager Digital

Shannon (Bombach) Stagner

Marketing Manager/Account Lead

724-***-**** ********@*****.***

https://www.linkedin.com/in/shannon-bombach-

Professional Experience

Paragon

Cleveland, OH (Remote) 08/2022 – 11/2023 Account Lead

• Manage a portfolio of large enterprise accounts across website redesigns, CMS upgrades across Sitecore, customer journey mapping, and content/digital marketing strategies. TransPerfect

Dallas, TX 11/2020 – 8/2022 Senior Digital Account Manager

• Growth-focused marketing manager skilled in leading teams, developing and executing digital campaigns, lead generation campaigns, and cultivating strategic relationships with current clients.

Convergence Point Media

NY, NY (Remote in Raleigh, NC) 02/2019 – 10/2020 Media Supervisor

• Built and managed digital marketing campaigns for all Pharma companies across the U.S. reaching targets of $10 Million through SEM, events, branding, social, native, content creation, video, market research, and out of home advertising to reach yearly targets.

FISCAL Technologies

Raleigh, NC 1/2018 – 11/2018 Marketing Manager

• Executed demand generation campaigns for North America to generate MQLs for sales through multiple marketing channels.

• Measured, analyzed, and reported campaign performance and delivered weekly campaign performance to Marketing and Sales.

Kingpin Communications

London, UK 1/2015 – 11/2017 Senior Account Manager

• Built and managed marketing for multiple SMB and enterprise B2B IT companies across EMEA reaching targets of $5.5 Million through demand generation, events, branding, social, native, content creation, video, market research, and out of home advertising to reach yearly targets.

• Managed two junior staff; led LinkedIn and Twitter campaigns for all clients.

AirPlus International

Washington, DC 02/2013 – 7/2013 Regional Sales Director Featured Achievements

Grew business for single client from

$50,000 quarterly to $500,000

quarterly executing campaigns across

multi-channel functions.

Established a territory that was only

partially developed, resulting in 20%

sales increase during a single fiscal

year.

Developed and presented agency

client pitches and winning new

business over the course of a year

resulting in agency growth.

Optimized marketing strategies for my

biggest client today (Kohler)

increasing profitability by 50% with

Google and SEO.

Key Competencies

Account Management

Digital Marketing

B2B Marketing

Content Management System

Channel Marketing

Demand / Revenue Generation

Social Media Marketing

Client Management

Branding

Team Management

Project Management

Agency Growth

Account Based Marketing

Data Analytics

• Sold corporate payment solutions to companies with a $2-5 Million travel/expense budgets and Closed business on opening account within two months totaling $6 Million.

Dow Jones & Company

Washington, DC 10/2010 – 12/2012

Account Manager Amenity, 10/2010 – 12/2012

• Secured circulation sales contracts in the Mid-Atlantic (7 states) for airlines (United Airlines) and hotel chains (Hilton, Marriott), including small independent hotels.

Editorial Projects in Education

Washington, DC 12/2004 – 9/2010

Regional Sales Manager, 12/2004 – 9/2010

• Targeted 1,100 potential clients spanning 11 states; diverse clientele included major advertising agencies for Fortune 500 clients, as well as non-profit organizations and small businesses in the B2B markets.

Technical Proficiency

Salesforce.com

Google, LinkedIn, Twitter, Facebook

Microsoft Office

SEMrush

Education

Bachelor of Arts, Communications

University of Pittsburgh

Semester Abroad / London, UK

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