Social Media Digital Marketing

De’Vaughn D. A. Harris ********@*****************.*** 1

De’Vaughn D. A. Harris

McDonough, GA O: 470-***-**** C: 678-***-**** ********@*****************.*** P R O F E S I O N A L S U M M A R Y

Tech-savvy Sr. Digital Marketing Management Consultant with over 15 years of expertise in network engineering and digital marketing, driving impactful, data-driven campaigns that deliver growth and maximize ROI. Proven leader in guiding high-performing teams through strategic initiatives, emphasizing direct involvement in campaign execution and optimization. Adept at integrating advanced IT solutions with cutting-edge marketing technologies to create scalable, secure strategies with measurable impact. Excel in optimizing omnichannel marketing efforts, including social media, web design, and analytics, to align marketing activities with business objectives. Skilled in CRM platforms, marketing automation, and advanced targeting methodologies, enhancing consumer engagement and brand loyalty. Passionate about solving complex marketing challenges and fostering cross-departmental collaboration to achieve transformative business results.

PORTFOLIO

Website: TheConsultingFirm.biz

CORE COMPETENCIES, TECHNICAL PROFICIENCIES, & SOFT SKILLS

• Digital Campaign Strategy

• Network Infrastructure &

Security

• Social Media Strategy and

Campaign

• SEO, SEM, & Social Media

Advertising

• Project Management

• Multi-Marketing Campaign

Management & Optimization

• Marketing Automation & CRM

• Customer Acquisition &

Retention

• Data Analysis & Performance

Optimization

• Omnichannel Marketing

• Website Design and

Development

• Google Analytics 4 (GA4), Tag

Manager

• Monday.com

• Ads, Meta Ads Manager,

LinkedIn Ads

• WordPress, Shopify,

HTML/CSS,

• JavaScript, KPI, SEO

• HubSpot, Salesforce Account

Based Marketing

• Social Media Platforms

(Facebook Ads Manager,

Hootsuite)

• Adobe Creative Suite, Canva

• DIVI, Elementor

• Windows Server 2025,

Microsoft SharePoint,

Microsoft Office 365, G-Suite

• Leadership & Team

Collaboration

• Analytical Thinking &

Problem Solving

• Communication &

Stakeholder

Management

• Strategic Planning &

Execution

• Time Management &

Organization

De’Vaughn D. A. Harris ********@*****************.*** 2 EXPERIENCE OVERVIEW

• Team Leadership: Managed cross-functional teams of 5–10 professionals, increasing efficiency by 20% through collaboration and mentorship.

• Content & Campaign Management: Integrated organic and paid strategies to deliver high- impact campaigns, driving consistent traffic growth and engagement for 15+ years.

• A/B Testing: Optimized customer acquisition and conversion rates through 10+ years of A/B testing expertise.

• Data Analytics: Leveraged advanced analytics for 13+ years to monitor KPIs, refine strategies, and improve lead quality by 25%.

• Political Marketing: Led multi-channel marketing and SEO strategies, boosting visibility and engagement in political campaigns for 15+ years.

• Paid Advertising: Enhanced ROI and reach with advanced ad targeting and lookalike strategies across social platforms for 15+ years.

• Social Media Strategy: Designed multi-platform social media plans for business and political clients, achieving sustained audience growth and engagement over 15+ years.

• Brand Building: Created impactful brand-building and engagement strategies, fostering loyalty and awareness consistently for 15+ years.

• Crisis Management: Developed rapid-response strategies to mitigate reputational risks and protect brand equity over 15 years.

E X P E R I E N C E

Snr. Digital Marketing Management Consultant 01/2023 – 01/2025 Southern Crescent Women’s HealthCare Fayetteville, GA USA A leading healthcare provider specializing in comprehensive obstetric and gynecologic services.

• Directed a comprehensive website redesign, increasing engagement and traffic by 137%

(9,500 to 22,500 monthly views).

• Led cross-functional collaboration with designers, project managers, social media managers, and developers to deliver cohesive, user-centric websites and campaigns aligned with business objectives.

• Supervised A/B testing and audience segmentation strategies, partnering with UX/UI and social media teams to optimize design and functionality, resulting in a 28% boost in customer satisfaction.

• Led competitive analysis initiatives to identify digital marketing trends and transformed insights into actionable strategies, empowering marketing and social media teams.

• Compiled and presented data insights, including social media metrics and website analytics, creating comprehensive reports with visual aids and actionable recommendations for senior leadership.

• Developed and managed editorial calendars, ensuring timely delivery of high-quality website, blog, and social media content aligned with audience preferences and business goals, increasing content engagement by 35%.

De’Vaughn D. A. Harris ********@*****************.*** 3 Political Campaign Marketing Director 03/2021 – 12/2022 William K. Boddie Jr. for GA Labor Commissioner Atlanta, GA USA William Boddie Jr. is an American politician from the state of Georgia. Boddie represented the 62nd district in the Georgia House of Representatives from 2017 to 2023. He served as House Minority Whip from 2019 to 2021.

• Orchestrated the development and execution of a multi-channel marketing strategy integrating advanced SEO, targeted PPC, and compelling social media content, resulting in

$850,000 in donations and expanded campaign visibility by 42%.

• Oversaw a $175K+ campaign budget, strategically allocating resources across digital, print, and event channels, ensuring maximum outreach and cost efficiency.

• Directed and optimized A/B testing for email marketing campaigns, driving a 40% increase in open rates and a 32% boost in click-through rates, significantly improving supporter engagement and conversion.

• Led social media campaigns, emphasizing consistent branding and user experience across platforms, achieving a 42% growth in the candidate's online following and engaging 25K+ constituents monthly.

• Managed a team of 8 marketers, conducting in-depth market research and voter behavior analysis, refining messaging strategies and creating data-driven initiatives that effectively targeted key demographics.

• Spearheaded competitor and audience analysis, identifying strategic opportunities, refining campaign messaging, and ensuring the successful achievement of fundraising and outreach goals.

Snr. Digital Marketing Infrastructure Consultant 03/2018 - 07/2021 Children’s Wish Foundation International, Inc. Roswell, GA USA A foundation that granted severely and terminally ill children and young adult wishes.

• Directed a comprehensive server optimization initiative for digital campaigns, achieving a 30% reduction in page load times, which significantly boosted SEO rankings and elevated user engagement metrics.

• Initiated the deployment of secure, cloud-based marketing infrastructure, enabling real- time data analysis and accelerating campaign performance insights for faster strategic adjustments.

• Led the strategic integration of Salesforce CRM with HubSpot, streamlining lead management workflows and enhancing data accuracy, resulting in improved pipeline visibility and higher lead conversion rates.

• Architected and automated cloud-based data pipelines, reducing reporting delays by 25% while ensuring synchronized, real-time marketing analytics for data-driven decision- making.

• Orchestrated the end-to-end configuration of APIs to seamlessly connect third-party marketing platforms, optimizing cross-channel data flow and improving campaign coordination for a unified marketing strategy.

De’Vaughn D. A. Harris ********@*****************.*** 4 IT and Digital Infrastructure Manager 05/2013 - 02/2018 Child Welfare Institute Duluth, GA US

A facility dedicated to providing support and resources for children in need.

• Engineered and optimized scalable Windows network infrastructure, achieving 35% enhancement in network performance and supporting high-demand digital operations.

• Led the implementation of network monitoring tools (Cisco Works), reducing network outages by 30% through proactive issue detection and rapid response strategies.

• Directed the management and optimization of network hardware, including routers, switches, firewalls, and load balancers, ensuring 99.9% uptime and bolstering cybersecurity.

• Migrated marketing systems to cloud-based platforms, cutting operational costs by 20% and increasing system scalability and resilience.

• Championed collaboration between IT and marketing departments, translating complex business needs into technical solutions that increased operational efficiency.

• Configured and monitored VPNs and MPLS networks, enhancing secure remote access and site-to-site connectivity while reducing downtime by 15%.

• Conducted performance audits on digital assets, identifying and resolving bottlenecks that boosted conversion rates by 40%.

• Implemented website optimization strategies, improving load times, boosting SEO rankings, and increasing user engagement by 50%.

• Collaborated with marketing teams to integrate advanced analytics tools into campaigns, driving a 35% increase in ROI through data-driven insights. E D U C A T I O N & C E R T I F I C A T I O N S

B.S. Computer Science, University of Alabama 06/1995 B.A. Financial Management, University of Alabama 06/1995 B.A. Investment management, University of Alabama 06/1995 P R O F E S S I O N A L D E V E L O P M E N T

Microsoft Certified Systems Engineer (MCSE) 02/1997 Cisco Certified Network Administrator (CCNA) 07/1998 Adobe Certified Expert 03/2000 to Present

Yoast SEO Certified 06/2010 to Present

Hootsuite Certified Professional 03/2011 to Present CONTINUING CERTIFICATION

Project Management Institute: In progress of completing Project Management Professional® (PMP) Certification PMI Agile Certified Practitioner (PMI-ACP)® certification Digital Marketing Institute's Digital Marketing Pro (DMI Pro)

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