Marketing Manager Event

**** ***** ****** **, ********, New York ***** 347-***-**** ******.*****@*****.***

HEAD OF MARKETING - CMO

Online Marketing Strategy and Management • Branding • Customer Relationship Management • Search Engine Marketing • Project and Program Management • Social Media Marketing • Search Engine Optimization • Event & Expo designer • Event Director • Creator Director.

QUALIFICATIONS PROFILE

Results-oriented, goal-driven, and multifaceted professional, offering extensive experience in marketing optimization, strategic planning and analysis, branding, digital marketing development, and event designer & producer. Armed with the ability to design and implement strategic marketing plans leading to the achievement of company goals and objectives. Adept at creating website, graphics, and social media campaigns to drive market expansion continuously. PROFESSIONAL EXPERIENCE

CMO, Consultant, Creative Director, and Team Leader Remote Marketing Team – New York, NY • 2020-Present.

Specializes in marketing consulting, one-to-one business coaching, elaborating marketing plans, and developing business opportunities, keenly assessing statistics on market development and consulting with internal and external sources to create new strategies for existing products and services B2B and B2C.

Works as a remote CMO, marketing director, consultant & coach remotely and provides some of the best international talents to fulfill each client's particular requirement. Waldo handpicks, assembles, leads, and creatively directs multiple teams for RMT. As head of Marketing, Waldo provides clients with customized digital marketing teams comprising industry experts who operate remotely.

Assembles and leads teams offering branding, graphic designing, web designing & development, digital advertising, social media planning and advertising, email marketing, SEO, and content creation. Chief Creative Officer, Show Director, Exhibition Designer and Event Designer BTIG – Miami, FL • 2023-2024.

Led creative vision and strategy for large-scale events, resulting in a 200% increase in attendee engagement and improved conversion rates for clients.

Collaborated with cross-functional teams (marketing, product, and client) to ensure seamless campaign execution, aligning creative projects with overall business goals.

Designed and directed immersive exhibitions, including "The Little Prince World USA" with one of the largest inflatable domes in the U.S. featuring 360-degree projections.

Successfully executed five booths for TECAN at industry shows, each attracting approximately 10K visitors. Director of Marketing and Show Director/Producer, Typographics Festival The Cooper Union – New York, NY, USA • 2014–2024.

Efficiently fulfilled the following key tasks by leveraging industry expertise:

- Stage and speaking program management for the two-day conference.

- Event direction, including four cameras, live stream switching, lighting, photographers, ushers, and volunteers.

- Post-production video for promotional materials; and

- Project timelines and marketing and production budget administration.

Increased the number of visitors by 225% through developing strategic digital media advertisements.

Achieved 59% growth in new attendees by designing and implementing marketing and public relations strategy: and 72% sponsorship improvement by generating sponsor deck and business leads. 1289 Union Street 3B, Brooklyn, New York 11225 347-***-**** ******.*****@*****.*** Director of Marketing The Summer Art Intensive

The Cooper Union – New York, NY, USA • 2014–2024.

Publicized pre-college program through digital marketing, social media, high school activations, print media, and events.

Handled quarterly reporting on social media analytics, return on investment (ROI), and online sales.

Completed the successful redesign of the Summer Art Intensive website.

Administered several campaigns, including 75% on applications and 65% on revenue growth.

Succeeded in increasing the number of followers, likes, reach, and engagements on social media accounts. Head of Marketing

Bohemia Realty Group – New York, NY • 2016–2019.

Supervise and guide graphic designers and social media managers in completing the Marketing Department’s operational requirements.

Keenly assess statistics on market development and consult with internal and external sources to create new strategies for existing products and services.

Formulate marketing plans and programs for sales, rentals, and commercials focused on increasing market share.

Develop new branding, including logos, website, signage, wayfinding, digital ad campaigns, and tenant newsletters for 4 of the company’s clients: Savoy Park Apartments, The Dunbar Apartments, The Ammann & 360 Broadway.

Exemplified outstanding leadership capabilities in directing and strategizing the following:

- SEM and remarketing campaigns through an outsourced digital advertising agency, increasing paid clicks by 200% and maintaining an average click-through rate (CTR) of 5.2% in 2016.

- Marketing effectiveness through identification of short- and long-term opportunities, options recommendation, and directives management.

- Marketing strategy development to offer information, as well as educational and experiential growth opportunities;

- Financial objectives forecasting through annual budgeting, expenditure scheduling, variance analysis, and corrective action planning; and

- Front-end and back-end design for the company’s website in collaboration with several developers, graphic designers, and videographers.

Conceptualized company-wide SEO initiatives to resolve multiple issues and improve content with highly searched/relevant keyword phrases and link-building strategies, which increased visits to the main website by 20%.

Administered outsourced public relations and content managing services, thus improving press presence by 450% in the first year.

Marketing Strategist, Continuing Education, and Public Programs The Cooper Union – New York, NY, USA • 2015–2017.

Managed the entire aspects of digital media advertising, including Google AdWords and Analytics; Facebook, Instagram, and Twitter advertisements; search engine optimization (SEO); and conversion rate optimization.

Attained the department's short- and long-term goals by targeting niche audiences, identifying business opportunities, and devising marketing and digital plans.

Contributed to the successful launch of multiple graphics and digital campaigns for brand awareness and strategic marketing, thereby increasing class registrations by 6%, event RSVPs by 300%, and attendees by 30%. EDUCATION

Bachelor of Fine Arts in Photography, The Cooper Union for the Advancement of Science and Art – New York, NY, USA Associate of Applied Science in Communications Design, Parsons School of Design – New York, NY, USA SKILLS AND LANGUAGES

• Adobe: Design Suite CC (DreamWeaver, Photoshop, Illustrator, InDesign)

• Microsoft: MS Office (Word, Excel, PowerPoint)

• HTML5, CSS3, Google Analytics, Google Ads, SEO,

• Social Media (Meta, X, Instagram, LinkedIn, TikTok) advertising.

• Fluent in Spanish.

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