Digital Marketing Social Media

CASSANDRA DURAN

** *** **** **. *******, TN ***** • 719-***-**** • ****************@*****.***

PROFILE

As a driven Digital Marketing student at Full Sail University, I bring a unique fusion of technical and creative skills, certified in both mechanics and welding. My passion for knowledge and mastery of data-driven marketing strategies has fueled my contributions to high-impact PR campaigns for eco-conscious organizations and global beauty brands. Identifying with the Sage archetype, I constantly seek new learning opportunities, aiming to craft innovative and thoughtful marketing solutions.

EDUCATION

FULL SAIL UNIVERSITY, Winter Park, 2025 (Expected)

Bachelor of Science, Digital Marketing

Dean’s List Honoree

PROFESSIONAL EXPERIENCE

GLOSSIER (PR Campaign Project)

Public Relations Campaign Contributor

Strategically designed and executed a PR campaign aimed at amplifying brand visibility, tailoring messages to target audiences across Instagram, YouTube, and Pinterest.

Authored a comprehensive content deliverable and rationale, aligning campaign goals with customer insights.

Leveraged data analytics to refine social media distribution strategies, resulting in optimized audience engagement.

GREEN EARTH (PR Campaign Project)

Campaign Manager

Led a sustainability-driven public relations campaign, crafting compelling narratives around eco-friendly initiatives.

Directed social media outreach, increasing brand recognition and deepening consumer engagement with sustainability efforts.

CERTIFIED MECHANIC & WELDER

Gained technical certifications in mechanics and welding, enriching my ability to develop creative marketing content focused on product durability and environmental responsibility.

Applied mechanical expertise to content creation, spotlighting quality and sustainability within various marketing campaigns.

SKILLS & COMPETENCIES

Leadership & Strategic Thinking: Led marketing teams, developed project roadmaps, and consistently met deadlines through effective communication, time management, and problem-solving.

Data Analysis: Proficient in utilizing data insights to optimize marketing strategies and content distribution.

Creative & Technical Integration: Unique capability to merge technical knowledge with creative marketing, offering innovative perspectives on product storytelling and brand messaging.

VOLUNTEER ACTIVITIES

Celebrity Baseball Fundraiser, Jackson, TN

Volunteer Coordinator, 2018–Present

Grew online engagement by 25% through content optimization and targeted outreach strategies.

CURRENT JOB

Dumplins Bisto/Baker

Food Handler

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