Design leader, UX/UI and product

Vistaprint, a Cimpress company (now Vista) - Waltham, MA Dec 12 – March 17

UI/UX Art Director, Manager

//vistaprint.com

• Designed and launched a premium product page model with advanced configuration options, improving conversion rates by 20% for high-value items

• Key player in creating the product model for the site architecture, which informed the migration plan to the CMS Sitecore

• Instrumental in establishing a unified Design System (SWAN today), enhancing brand consistency and improving cross- team collaboration in product development

• Spearheaded the adoption of design-thinking methodologies, fostering a culture of user-centric innovation and rapid prototyping across product teams

• Established new photography standards for page templates, resulting in a ~35% improvement in user engagement metrics for visually-driven content

617-***-**** ******.*****@******.*** Stow, MA https://www.linkedin.com/in/amandahinds/ Amanda Hinds, Design Director with Executive Leadership Experience Summary

Accomplished Design Leader with an extensive background in Product, UX, UI, eCommerce, design systems, and spearheading global, user-centric design teams that deliver value and results. My philosophy to leadership centers around bi-directional continuous feedback and development. I value an inclusive design community, where everyone feels that their voice is heard, and I have held a 100% retention rate of staff that I have hired as a result. Excited to bring my seasoned background and passion in building delightful experiences to your organization. Experience

Boston Scientific - Marlborough, MA March 17 – June 24 Director, Head of UX, Design & Research

//anatomydesignsystem, //bostonscientific.com

• Promoted twice during my tenure to Director, March 2023, and Senior Manager, March 2020

• Served as the highest level leader for UX and Design across all divisions in the organization, evangelizing design value

• Recruited, mentored, and retained a diverse UX team of 12+ members, achieving a 100% retention rate over 2 years

• Initiated the development of the first Global Design System, Anatomy, scaling of the product team to 5 full-time employees

• Led the development of 25+ reusable components for the design system, resulting in $10.5M cost savings and a 40% reduction in development time

• Managed the strategic shift to Figma, resulting in a 25% design adoption rate and enhancing design workflows

• Developed and deployed npm packages across 5 sites/products, elevating SiteImprove scores by approximately 15 points

• Led continuous improvements to Anatomy, achieving industry-leading SiteImprove scores of 96.0 overall and 95.6 for accessibility, surpassing benchmarks by 20%

• Directed UX initiatives for inaugural eCommerce experience, resulting in rapid growth to $100M in sales post-MVP launch

• Established a user-centric design process for the team rooted in user testing, increasing ROI to $100 for every $1 invested

• Signed an enterprise contract with UserTesting, increasing Ops time by 20% by documenting the FDA adherent process Boston Children's Hospital - Boston, MA Nov 11 – Dec 12 Senior Interactive Designer

//bostonchildrens.org

• Conceptualized and implemented Boston Children's MyWay app, achieving 4,000+ downloads in 6 months and decreasing patient navigation time by 25%, enhancing hospital efficiency

• Earned Silver Hatch Award for two consecutive years (2011/2012) and secured MITX Award finalist position, demonstrating excellence in mobile app innovation

• Spearheaded development of 'Until Every Child is Well' omnichannel brand campaign in collaboration with MMB agency, aligning marketing efforts with organizational mission

• Led design direction for the organization's website, partnering with an implementation vendor 617-***-**** ******.*****@******.*** Stow, MA https://www.linkedin.com/in/amandahinds/ Amanda Hinds, Design Director with Executive Leadership Experience Talbots, Inc. - Hingham, MA March 07 – May 10

Senior Digital Designer

// www.talbots.com

• Spearheaded the design of integrated advertising campaigns featured in the Boston Globe and New York Times during Fashion Week, leading to a 25% increase in brand visibility

• Collaborated with Senior Art Director to develop innovative concepts for monthly promotional campaigns and quarterly 120-page product catalogs, enhancing customer engagement by 20%

• Directed the testing and optimization of in-store collateral leading to a seamless look book web shopping experience, which drove a record 40% increase in holiday sales

• Served as On-set Art Director for high-profile model and product photo shoots in New York City, elevating brand imagery and contributing to a 20% increase in customer acquisition TripAdvisor Media Group SniqueAway - Charlestown, MA May 10 – Nov 11 Senior Interactive Designer

//www.sniqueaway.com (now Tripadvisor.com)

• Founding member of the SniqueAway.com experience team, developing it from the ground up, exceeding $1 million members within one year of launch

• Led end-to-end rebrand initiative, creating a unified visual language across all touch points, resulting in 25% lift in brand value

• Implemented targeted PR strategy, resulting in placements in prestigious media outlets, such as Cosmopolitan, The New York Times, and The Boston Globe, enhancing brand credibility and expanding market reach

• Directed conceptual design of up to 12 weekly boutique hotel promotions, enhancing user engagement and driving growth in the luxury travel segment

• Received a MITX 2010 award for excellence in innovation design as an industry leading product Additional Clients & Experience 2000 – 2010

MDG Brand Innovation, Senior Designer Work 'N Gear, Art Director Bonfire Steakhouse, Design & Web Director Affordable Luxuries, Director of Design I Soci Salon of Newbury Street, Senior Designer Borlind of Germany, Lead Jack Morton Worldwide, Designer

Education

2011 Masters in Digital Media, concentration in Interactive Design. Northeastern University Graduate School. Honors: Dean's List, Magna Cum Laude

2002 Bachelor of Science in Fine Arts, major concentration in Graphic Design, minor in Business Administration. Northeastern University. Honors: Dean's List, Magna Cum Laude 1997 Tabor Academy Preparatory School. Honors: Dean's List, Magna Cum Laude Certificates

2023 Executive Leadership, Yale School of Management 2020 Foundations in Creative Leadership, IDEO

2016 User Experience Design, General Assembly. High-Tech Anthropology Certificate, Menlo Innovations. Awards

Anatomy Design System, 2024 Global Digital Enablement Award–Excellence in Innovation Boston Children's MyWay mobile app, 2012 MITX Award Finalist, 2011 and 2012 Hatch Silver Awards SniqueAway.com, 2010 MITX Award: Excellence in Innovation Design Skills & Expertise

Human-centered Design, Design Thinking, UX/UI, Product Strategy, User Research, Design System Management, Visual

& Graphic Design, Organizational Design, Team Leadership, Data-driven Design Strategy. Expert knowledge with CMS platforms and Design System integration. Accessibility advocate, WCAG 2.2 AA standards. Standard design/prototyping tool stack, leveraging Figma and design system libraries. Front-end frameworks, primarily React, along with CSS and SASS.

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