Business Development Retail Marketing

BRIDGETTE R. SMYTH

**** **** ***** *****, ******, Texas 75287

469-***-**** - ******.*****@*****.***

Accomplished Director is offering 20 years of experience in combining cross-functional competencies in company management and operations planning. Demonstrated state of the art retail marketing and merchandising concepts for retail stores using new and innovative strategies for enhancing corporate image and customer loyalty for retailers. Successful in fast-paced, deadline-driven environments, boosting revenue, quality, and performance with multiple vendor relations, retail marketing, advertising, community relations, and retail management. A dependable leader with the ability to develop, coach, motivate and succeed in the following fields: Advertising, Market Branding, Business Development, Marketing, Merchandising, Managing, and Vendor Relations.

Work Experience

CO-OWNER PLAZA MINI STORAGE Dallas, Texas (Remote) February 2017 - Current Successfully owns and manages 305 storage unit facilities along with nine commercial properties. Manage accounts to actualize an increase in ROI. Plan and execute new customer accounts and business. Provide onsite company employee training. Create operational reports and monitor daily revenue to effectively manage daily/weekly revenue percentages. Increases revenue by improving sales and advertisement/SEM strategies.

MARKETING DIRECTOR LANDSCAPING DALLAS Dallas, Texas March 2015 - September 2017 Communicated with all B2B accounts and proposed budgets for quarterly and yearly ROI. Evolved customer and business accounts to display positive increases in company revenue. Managed graphic design team to enforce the company brand throughout all marketing venues and integrate detailed company proposals. Executed social media campaigns for both residential and commercial businesses. Developed and integrated new software for creating operational growth. Executed new web development to increase commercial and industrial advancement. Carried out all SEO, SMM, and SEM for the digital marketing campaign. Implemented all venues of media for conventional advertising. Increased revenue throughout all facets of Marketing and Advertising. Produced operational guidelines for the new development of additional divisions. DIRECTOR OF STORE PLANNING TIGERDIRECT, INC./COMPUSA Miami, FL June 2005 - August 2010 Responsible for opening new stores and remodels while designing layouts, and managing and implementing new concepts into the company's retail stores. Worked directly with the CEO, President of Retail, and company executives to develop new concepts of Retail 2.0 and incorporate all departmental and retail standards. Managed all project management teams in conducting remodels and new store openings which also included: enforcing all corporate merchandising strategies, construction, electrical requirements, and permitting—created all baseline designs, merchandising layouts, and electrical layouts. Managed vendor relations for retail stores and assigned retail store space. Traveled to all stores throughout the U.S. to conduct assessments for remodels, and new store openings and to inspect the functionality of merchandising throughout the retail chain. Approved marketing concepts for store signage and advertising for select ROP and Preprints. Created branding and signing guidelines for the merchandising teams, vendors, and company stores. Adapted in-store components to support business services and Tech-Pro while working with internal business. Also held the following positions throughout the company: Director of In-Store Marketing, Director of Marketing, Brand Marketing Manager, and Store Planning Manager. Education

ASSOCIATE OF SCIENCE: Marketing

Dean’s List

BROWARD COLLEGE FORT LAUDERDALE, FLORIDA 2013

UNIVERSITY OF MISSISSIPPI OXFORD, MISSISSIPPI 1994 SAN ANTONIO COLLEGE SAN ANTONIO, TEXAS 1992

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