Digital Engagement Specialist/Community Manager

Arkeem Thomas-Scott

**********@*****.*** 313-***-**** Detroit, MI

SUMMARY

Seasoned Social Media Engagement Specialist with 8 years of experience, adept in creating compelling content and strategies that drive digital engagement. Expert in leveraging analytics to optimize social media campaigns and experienced in coordinating cross-functional teams to align with business objectives. Seeking to apply innovative engagement tactics and industry knowledge as a Digital Engagement Specialist. WORK EXPERIENCE

Conexess Detroit, MI (Remote)

Social Media Engagement Specialist Apr 2023 - Dec 2024

• Curate and create content across social media platforms tailored to the automotive industry, driving engagement and brand resonance.

• Monitor competitor activities and industry trends to develop innovative content strategies, enhancing brand competitiveness.

• Engage with online community through timely responses to comments and messages, fostering loyalty and active brand discussion.

• Analyze social media performance metrics to refine content strategies and support overall marketing and sales objectives with data-driven insights.

Self Employed Greater Detroit Area (Remote)

Freelance Writer Jun 2016 - Dec 2023

• Crafted engaging articles tailored to client specifications, ensuring content alignment with their branding and communication strategies.

• Managed and executed content creation for personal blog projects, proficiently utilizing CMS tools for editing and scheduling posts.

Conexess Detroit, MI (Remote)

Newsletter Committee Aug 2021 - Oct 2022

• Collaborated on monthly meeting agendas to generate content ideas aligned with newsletter themes.

• Designed five thematic newsletters using Canva, ensuring visual consistency and brand alignment.

• Contributed to the strategic planning of newsletter topics, enhancing reader engagement throughout the 2021-2022 cycle.

Chat Advisor/Business Development Coordinator Jun 2020 - Oct 2022

• Coordinated the onboarding of new dealerships, enhancing digital platform enrollment by 1.3%.

• Adapted to and proficiently utilized three distinct live chat software programs.

• Maintained a high performance rate of 83% as a live chat advisor within a large team environment. Craft Connoisseur Club Detroit, MI

Community Manager Aug 2019 - Apr 2020

• Managed a team to efficiently process membership applications, ensuring a high-quality experience for a community of over 150 active members.

• Enhanced membership enrollment by 25% over a seven-month period through effective marketing strategies and member engagement initiatives.

EDUCATION

Oakland University Rochester, MI

Bachelor of Arts, Communications Apr 2016

SKILLS

Confidentiality • Collaboration • Organization • Editing • Project Planning • Outlining • Teamwork • Canva • WordPress • Khoros • Microsoft Office • Wix • Twilio • Zoom • Webex • Slack • Digital Marketing • Quality Assurance

• Lead Generation • Vendor Management • Account Management • Market Research • Marketing • Marketing Support

• Social Media • Social Media Management • Content Creation • Data Analysis • SEO Optimization • Communication Skills • Customer Engagement • Project Management • Copywriting • Analytical Thinking • Creative Problem Solving

• Microsoft Teams

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