Business Development Client Relationship

*******************@*****.*** * 91-917*******

Photo N.MUTHUKUMARASAMY

Impressive communicator with strong interpersonal, team building, negotiation,

presentation and analytical skills; achievement-driven professional targeting senior

assignments in Sales & Marketing with an organization of repute

Location Preferences: Chennai/ Bangalore/ Overseas

Career Timeline

Mar04- Jan07 Apr08- Dec13 Dec16 Mar 19

Jan07- Apr08 Dec 13-Nov16 Since Mar 19

Key Impact Areas Key Skills

Revenue Generation Channel Management

Market & Competitive Analysis Training & Development

Business Development & Marketing Client Relationship Management Innovator

Communicator

Forecasting & Budgeting Policies & Procedures

Collaborator

Intuitive

Executive Profile Notable Achievements

Offering over 23 years of experience

A focused Sales & Marketing professional of commendable

experience in Business Development, Channel Management,

Distribution Management and Trade Management Achieved sale of 55% of area in 20 month

Developed and deployed quarterly and annual plans, programs and received appreciation from the

and policies for company Sales Managers; backed all cross- Director of Finance in ARSS; leased out

company sales objectives such as budgets preparation, forecasting 80% the ARSS Mall in Pacshim Vihar to

of sales targets, and so on Haldiram, KFC, Reliance Trends, Alcor Spa,

Conducted statistical analysis to determine potential growth; Pantaloon, Food court

designed sales performance goals and monitored performance on

a regular basis Top performer in Gurgaon region to get

Conceptualized and executed innovative promotions to enhance more than 400 deals for the company in

brand visibility and a suitable media plan, in coordination with the Buniyad group

marketing team and external agencies

Developed Sales Strategy & drove the sales through various modes Received recognition from CEO of JMD &

for sales of Wires, Switches, DB & Cables; ensured each product leased out XX Projects deals

meets the sales target through walk-in, Channel Partners/ Brokers

Excellent communication and interpersonal skills with proven

capabilities in resolving complex infrastructure / network

management related issues

Professional Experience

Since Dec16 with Polycab India Ltd., Location as Manager- sales

Highlights:

Ensuring regular product & price updates based on the market dynamics in the surrounding Tamil Nadu

Managing promotion of the Product (Wires, Switches, DB & Cables) to Architects, Builders, EI Contractor and

Consultants; monitoring sales team through TN

Played a vital role in managing channel sales and redistribution

Generating customer base for New Project and building rapport with major builders /Government regulatory bodies

Highlights:

Sold wires and MCB s value 400 Lakhs in a month May at Chennai through channel partners

Generated revenue collections of 300 Lakhs through sponsorships for events including Preferred Partners Program

Tracked competition & real estate market movement; evolved marketing & sales strategies in-line with the current

market scenarios; drove new initiatives for the region

Since Dec16 with Havells India Ltd., Location as Manager- sales

Highlights:

Ensuring regular product & price updates based on the market dynamics in the surrounding Tamil Nadu

Managing promotion of the Product (Wires, Switches, DB & Cables) to Architects, Builders, EI Contractor and

Consultants; monitoring sales team through TN

Played a vital role in managing channel sales and redistribution

Generating customer base for New Project and building rapport with major builders /Government regulatory bodies

Highlights:

Sold switches value 50 Lakhs in a month August at Chennai township through channel partners

Generated revenue collections of I00 Lakhs / US$ XX Thousand (amount) through sponsorships for events including

Preferred Partners Program

Handling the six team members and 20 pilot sale man

Tracked competition & real estate market movement; evolved marketing & sales strategies in-line with the current

market scenarios; drove new initiatives for the region

Generated new development deals worth 300 Lakhs / US$ XX Thousand (amount) for a real estate project that

focused on multi-family residential projects, including real-estate market

Previous Experience

Dec16-Mar19 with Havells india. Ltd., Tamilnadu as Manger-Sales

Dec13-Nov16 with Polycab Wires Pvt. Ltd., Tamilnadu as Manger-Sales

Apr08- Dec13 with Finolex Cables Ltd., TN 1 as Manager Sales

Jan07- Apr08 with BPL Techno Vision Pvt. Ltd., Tamilnadu as Assistant Manager-Sales

Mar04- Jan07 with Pearl Electricals Pvt. Ltd., Chennai as Sr. Sales Executive

Nov99-Mar04 with V-Guard Industries Limited, Chennai as Marketing Executive

Mar97-Nov99 with Anchor Electronics & Electrical Limited, Chennai as Project Sales Executive

Aug94- Feb97 with Status Resorts ( India ) Ltd., Trichy as Sr. Sales Executive

Growth path:

Aug94- Sales Trainee

Feb97 Sr. Sales Executive

Managed channel partner to achieve company's primary & secondary sales target with product like wires, cables

promotion through retailers network in Polycab Wires Pvt. Ltd.

Followed company policies, procedures and business ethics codes trained, communicated to team; detected skills

gap in team and conducted training programs to enhance operational efficiency of each

Performed bank payments for the vendors; catered client requirements & expectations and working out the suitable

techno commercial business solutions

Supervised Distribution across Chennai, Pondy, Trichy, Madurai, Erode, Salem and mentored, coached dealer in

Vellore, Thiruvanamalai, Pondy, Villupuram in BPL Techno Vision Pvt. Ltd

Maintained customer /investor database for the current & future inventories in each segment of the project; prepared

a calendar for the year, planned important festive occasions & events with innovative schemes to attract buyers

Created 140 customer base for the company; managed xx property dealers for the company and brought largest

amount of business; prepared Marketing plan, its review and provided feedback to Management; maximized full price

sale and minimize discounting cost

Accelerated Sales force performance & drove strong on productivity of each member team; planted strategies to

maximize per Sq.Ft. sale of each store with minimum costs

Tracked competition in terms of business performance, promotions, offers, quality & pricing; performed Monthly

business review with sales staff as well as management

Maintained relations with clients and generated business from the existing accounts; developed new clients and

implementation processes to drive business volume growth

Achieved sales targets by using market intelligence, conducted promotional activities such as XXX (e.g.; Seminars &

Workshops, Conference Presentations, Trade Show Displays, Telemarketing and Direct Mail Campaigns) for

ensuring a strong brand presence and enhanced business

Maximized retention and occupancy by retaining existing clients and proactively managing the renewal and

expansion processes

Achieved the target above 200% and won a gift from Managing Director free holiday trip for three days to

Kodai in Status Resorts ( India ) Ltd.

Personal Details

Date of Birth: 3rd May 1971

Languages Known: Hindi and English

Address: No 27/12,G-2,VR Castle, Jayaram Street, Nanganallur, Chennai 600 114

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