Social Media, Graphic Design, Web Design and Digital Marketing
Resume:
Ana Patricia Locsin
* *** ******** **. *** Antonio Homes Brgy Culiat Tandang Sora QC
094*-******* 02-84052744
*****************@*****.*** ********@*****.***
********.******@*****.***
linkedin: http://www.linkedin.com/in/anapatricialocsin skype: maizuki
fb: @AP Locsin
IG: @redtentevents
JOBSTREET TEST RESULTS:
Attention to Detail Taken Jan 9, 2017
This test unit measures the ability to identify patterns and inconsistencies in visual representations of data Outstanding:
Attention to Detail - 90%
Web Searching Taken Sep 10, 2020
This test unit measures the ability to use Google and other search engines to acquire information Logical Reasoning - 52%
Following Instructions (Verbal) Taken Jan 9, 2017
Following Instructions (Verbal) - 50%
Getting Information (Verbal) Taken Jul 6, 2020
Satisfactory - 64%
Listening Comprehension Taken Jan 9, 2017
This measures the ability to grasp and comprehend fully and completely, explicit and implicit information of spoken communication/information.
Outstanding - 100%
Recall Taken Sep 12, 2020
This measures the ability to retain information (written and spoken) presented in varied contexts. Brevity (Written) Taken Jul 6, 2020
Satisfactory - 67%
Paraphrasing (Written) - 57%
Reading Comprehension Taken Sep 10, 2020
Outstanding - 100%
Work
Experience
Nov. 2016 -
Current
Proprietress / Social Media Strategist / Event Management/ Marketing Red Tent Events
Industry Event Management
Specialization Arts/Creative/Graphics Design/SM
Remomote & On-site
> Promotes events thru social media pages & groups
> Creates graphic assets & designs over-all promotional materials such as posters, flyers, animated video clips & other print-based collaterals
> Supervises over-all production – stage design, styling & over-all event aesthetics based on concepts required
> handles production entertainment team for outsourced performances such as acoustic or live bands
> Provides graphic design whenever needed for each schedule or phase
> Creates event perspectives & booth references for submission to mall
> Seeks approval from partner malls & presenting
perspectives & stage plans
Software / Third-party applications use:
Canva
Adobe Creative Suite – Print Ed. (Photoshop, Illustrator, Indesign)
Google Apps – Sheets, Docs, Drive
Sketch Up
For sample: https://www.facebook.com/redtentbazaars Group:
https://www.facebook.com/groups/806************
Oct 2022 – Feb.
2024
(2 years 6
months)
Web & Graphic Specialist - Graphic & Design
PW Dance Wear FAD Cheer & Dance Australia
Industry
Home-based Computer / Information Technology (Software) Specialization
Arts/Creative/Graphics Design
Role
Web & Graphic Designer
Position Level
Supervisor / 5 Years & Up Experienced Employee
Work-at-home environment.
My primary role involves Online Marketing and producing a mix of graphic design, web design, Shopify management, and Social Media efforts. Graphic design role:
● produces web-based graphics such as monthly web banners, web buttons, online yearbooks, and other marketing campaign requirements for all websites or online channels.
● Produces and edits short video clips for video marketing branding
● Creates, Edits, and re-masters audio podcasts and other voice media for the company using third-party applications such as Screenflow, audacity, Filmora etc.
● Graphic assets whenever needed
Shopify custodian role:
● produces web-based graphics such as monthly web banners, web buttons, online yearbooks, and other marketing campaign requirements.
● Manages the e-commerce website of both brands - pwdancewear.com and fadcheeranddance.com.au by creating ad hoc graphic assets, sales monitoring, creating orphan landing pages for sales campaigns, timely updating of banners, buttons, & content
● Sees to it that the Shopify pages are working at all times - troubleshooting & performance maintenance tasks
SEO/SM specialist role:
● Works closely with Brand manager to create on-page optimization techniques to ensure that online objectives are met on a bi-monthly basis
● The primary objective is to increase leads and convert these to sales out of the product website.
● Produces quality graphics for Facebook, Linked In, Twitter, IG using tools such as Buffer, Canva, and Adobe Creative Suite for publications or e-zines.
● Works with others to optimize web pages – meta tags, keyword density, webpage audits, fixes, enhancements, etc.
● Manages all Wordpress-related content using the OptimizePress engine Software / Third-party applications:
WordPress Engine
Canva
Buffer
Adobe Creative Suite – Print Ed. (Photoshop, Illustrator, Indesign) Adobe Acrobat Pro
Audacity
ScreenFlow
InqScribe
Balsamiq Mockups
FreshDesk, Basecamp
MS Office
Google Analytics, Webmaster Tools, Keyword Tool, Rank Checker Gmail, Drive Dropbox, Hightail, Amazon S3, Hubspot
Facebook, Twitter, Instagram
For sample: https://www.facebook.com/icacoach
Sept 2021 -
Oct 2022 (1
year)
Digital Marketing Manager
Holistic International Comprehensive Care
Industry Medical/ Alternative Care/Healthcare Clinic Specialization
Position Level
Arts/Creative/Graphics Design/Digital/Social Media Supervisor / 5 Years & Up Experienced Employee
● Manages the company's social media accounts
(Facebook, Instagram, Tiktok, Google)
● Creates Social Media calendar for Facebook & IG
accounts. Creating weekly content for posting ie
content creation
● Scheduling weekly posts using Buffer and tracking insights
● Sourcing out stock images for post-editing photos and video clips promptly
● Graphic design using Photoshop, Illustrator or Canva
● Shoot videos and Edit video clips for SM content
● Community managing within each account -
answering inquiries, comments, telesales etc
● Produce online events such as FB Live, Brand
Ambassador segment/shoots, On-the-day clinic
demos, etc.
● Created a Shopify website for an e-commerce
project. Shopify site management, tracking orders & fulfillments, checking delivery & shipments are on-time enhance the overall design of the Shopify site
● Post & share Shopify web pages on Social Media
● Integration of the Shopify website to Facebook using Chatbots or automated messaging like ChatFuel
● Created, managed, and maintained the company’s
website - https://hiccinternational.com.ph
Sept. 2020 -
Sept 2021
Digital Marketing Manager (Contract)
Models Circle Talent Management & Shoplinks Ph
Industry Talent Management / E-commerce website
Specialization
Position Level
Arts/Creative/Graphics Design/Digital/Social Media Supervisor / 5 Years & Up Experienced Employee
● Manages the company's social media accounts
(Facebook, Instagram, Tiktok, and Viber community)
● Creates Social Media calendar for Facebook & IG
accounts. Creating weekly content for posting ie
content creation
● Scheduling weekly post using Buffer and tracking insights
● Sourcing out stock images for post-editing photo if needed
● Graphic design using Photoshop, Illustrator or Canva
● Simple video creation using Screenflow or Filmora
● Community managing within each account -
answering inquiries, comments, etc
● Produce online events such as FB Live Selling, Video Stories
● Created a Shopify website for an e-commerce
project. Shopify site management, tracking orders & fulfillments, checking delivery & shipments are on-time enhance the overall design of the Shopify site
● Post & share Shopify webpages to Social Media
● Integration of the Shopify website to Facebook using Chat bots or automated messaging like ChatFuel
Jun 2020 - Sept
2020
(3 Mos.)
Digital Marketing Manager (Contract)
Models Circle Talent Management & Shoplinks Ph
Industry Talent Management / Ecommerce website
Specialization
Position Level
Arts/Creative/Graphics Design/Digital/Social Media Supervisor / 5 Years & Up Experienced Employee
● Manages the company's social media accounts
(Facebook, Instagram, Tiktok, and Viber community)
● Creates Social Media calendar for facebook & IG
account. Creating weekly content for posting ie
content creation
● Scheduling weekly post using Buffer and tracking insights
● Sourcing out stock images for post-editing photo if needed
● Graphic design using Photoshop, Illustrator or Canva
● Simple video creation using Screenflow or Filmora
● Community managing within each account -
answering inquiries, comments, etc
● Produce online events such as FB Live Selling, Video Stories
● Created a Shopify website for an e-commerce
project. Shopify site management, tracking orders & fulfillments, checking delivery & shipments are on-time enhance the overall design of the Shopify site
● Post & share Shopify webpages to Social Media
● Integration of the Shopify website to Facebook using Chat bots or automated messaging like ChatFuel
For samples, go to https://www.facebook.com/modelscircle https://www.facebook.com/shoplinksmla
Feb 2017 – Nov.
Web Designer
Sourcefit Philippines
Position Level
2017
(9months)
Supervisor / 5 Years & Up Experienced Employee
Specialization
Arts/Creative/Graphics Design
Position Level
Supervisor / 5 Years & Up Experienced Employee
Office Based.
Responsibilities:
> Creates and builds out communication design concepts for print and web working in collaboration with a copywriter.
> Extends concepts into project deliverable work; work within budget, timeline and scope of projects, and ensure the best quality of creative is produced from the team
> Provides graphic production work as needed
> Supports new business deliverables as needed
> Presents work to both internal teams and to clients with a clear rationale for design choices
Software / Third-party applications:
Sketch
Adobe Creative Suite – Print Ed. (Photoshop, Illustrator, Indesign) Invision Projects
Google Apps – Sheets, Docs, Drive
Office 365 Suite
Dropbox, Hightail
Mar 2016 - Jan
2017
(10 months)
Graphic Designer / Instagram Management
Manufactory Apparel Remote Work (Work at Home via GROW MY TEAM PH) Industry
Home-based Computer / Information Technology (Software) Specialization
Arts/Creative/Graphics Design
Role
Graphics Designer
Position Level
Supervisor / 5 Years & Up Experienced Employee
Work at home environment.
Designs various apparel such as skydiving apparel not limited to jerseys, base layers, vertical suits, tshirts, base jump overalls and tri suits for marathon. Work load also comprises designing various marketing merchandise for clients such as pack up cords, luggage, flags, silicone bands, caps and the likes. The company is based in Australia but the clients are worldwide. Their industry is more of the skydiving scene and extreme sports genre.
Software / Third-party applications:
Wordpress Engine
Adobe Creative Suite – Print Ed. (Photoshop, Illustrator, Indesign) Adobe Acrobat Pro
Google Apps – Sheets, Docs, Drive
MS Office
Dropbox, Hightail
Facebook, Twitter, Instagram
For sample: https://www.facebook.com/manufactoryapparel Oct 2013 – Mar
2016
Online Producer - Graphic & Design
International Coach Academy (ICA) National Capital Reg, Philippines Industry
(2 years 6
months)
Home-based Computer / Information Technology (Software) Specialization
Arts/Creative/Graphics Design
Role
Graphics Designer
Position Level
Supervisor / 5 Years & Up Experienced Employee
Work at home environment.
Primary role involves Online Marketing and Producer of a mix of graphic design, web design, SEO – On-page optimization and Social Media efforts. Graphic design role:
● produces web based graphics such as monthly web banners, web buttons, online yearbooks, and other marketing campaign requirements.
● Produces and edits short video clips for video marketing branding
● Creates, Edits, re-masters audio podcasts and other voice media for the company using third party application such as Screenflow, audacity etc. SEO specialist role:
● Works closely with Brand manager to create on-page optimization techniques to ensure that online objectives are met on a bi-monthly basis
● Primary objective is to increase leads and convert these to sales out of the product website.
● Assists social media specialist in producing quality graphics for facebook, linkedin, twitter
● Works with others in optimizing web pages – meta tags, keyword density, webpage audits, fixes and enhancements etc.
● Manages all Wordpress related content using OptimizePress engine Software / Third-party applications:
Wordpress Engine
Adobe Creative Suite – Print Ed. (Photoshop, Illustrator, Indesign) Adobe Acrobat Pro
Audacity
ScreenFlow
InqScribe
Balsamiq Mockups
FreshDesk, Basecamp
MS Office
Google Analytics, Webmaster Tools, Keyword Tool, Rank Checker Gmail, Drive Dropbox, Hightail, Amazon S3, Hubspot
Facebook, Twitter, Instagram
For sample: https://www.facebook.com/icacoach
Sep 2009 - Jun
2013
(3 years 9
months)
Graphic/Web Designer + SEO Specialist
Think Innovation / RemoteStaff Limited
Industry
Home-based Call Center / IT-Enabled Services / BPO Specialization
Arts/Creative/Graphics Design
Role
Others
Position Level
Assistant Manager / Manager
Remotely based at home, as a Web and Graphic Designer and an SEO Specialist, I handle all creative services and online marketing solutions from an Australian-based client.
Major responsibilities include:
● Project Management. Cater to existing clients when it comes to online updates, site design changes or revamp.
● Web Design Production using Adobe Dreamweaver and other Adobe software if required
● Generating monthly reports from web statistics using Google Analytics and other Viral Marketing tools over the web
● Assist in the overall SEO efforts for each clients depending on requirement standards
● Reports and gives recommendations monthly for client website improvements.
● Use of the Web Genius application online. A CMS-based software, Web Genius lets you design and develop websites.
Software / Third-party applications:
Web Genius CMS
Adobe Creative Suite – Print Ed. (Photoshop, Illustrator, Indesign) Adobe Dreamweaver + Apple Notepad
Adobe Acrobat Pro
MailChimp
Basecamp
MS Office
Google Analytics, Webmaster Tools, Keyword Tool, Rank Checker, Gmail, Drive Dropbox, Hightail, Amazon S3
Hubspot
Reason for leaving: Pirated by one of clients.
Sep 2007 - Sep
2009
(2 years )
Technical Marketing Specialist
BiTMICRO NETWORKS INC.
Industry
Semiconductor/Wafer Fabrication
Specialization
Marketing/Business Development
Role
Product Management
Position Level
Supervisor / 5 Years & Up Experienced Employee
● Design and develop print advertisements, signage, product line cards, media kits, promotional videos and other sales / human resources materials required by the company
● Assist in the development and maintenance of the company’s product web site
● Work in close collaboration with other Marketing Communication team members to share best practices in design and execution
● Ensure marketing initiatives and promotional programs are developed, executed and monitored for success
● Play a role in development and implementation of targeted marketing campaigns
● Assist in creation and execution of electronic mail sales and marketing initiatives
● Provide logistical support in arranging attendance at conferences, trade shows, exhibits and speaking arrangements
● Assist management and the sales and product marketing groups in day-to-day implementation of strategic sales and marketing plan initiatives
● Manage enhancement, positioning and effectiveness of BNII internet presence
● Play a supporting role to Product Management – Marketing in strength
● Act as initial customer point-of-contact for select marketing activities and point-of-contact for trade media and associated activities
● Coordinate sourcing, analyzing and distributing timely market information to internal audiences
● Assists in the creation and execution of electronic mail sales & marketing initiatives
● Plans and implements search engine optimization strategies (SEO) to boost SE rankings for the company’s corporate and product websites
● Assist in the creation, editing and proofreading of marketing materials, press releases, web content, sales tools, whitepapers and articles
● Perform web analytics and web site maintenance, including regular SEO and SERP monitoring and analysis
● Create, update, release and maintain an archive of company literature including but not limited to brochures, newsletters, PDF files, logos, product photos, white papers and industry magazine articles and announcements
● Responsible for maintaining an updated archive and website literature on an on-going basis
● Works with the webmaster to maintain and update the corporate website. Responsible for placement of product launch packages, press releases, new product announcements and white papers in a timely manner
● Play a key role in development and implementation of targeted marketing campaigns including, but not limited to, the creation / execution and monitoring of advertisements for print and online
● Draft and transmit press releases in connection with partnership and product announcements
● Maintain library of sales and marketing communication materials Reason for leaving: Company retrenchment.
Software / Third-party applications:
Adobe Creative Suite – Print Ed. (Photoshop, Illustrator, Indesign) Adobe Dreamweaver + Apple Notepad
Adobe Acrobat Pro
SendBlaster
MS Office
Google Analytics, Webmaster Tools, Keyword Tool, Rank Checker, Gmail, Drive Dropbox
Hubspot
Feb 2007 - Jul
2008
(1 year 5
months)
Creative Designer Consultant
ThinkBig Events Management National Capital Reg, Philippines Industry Entertainment / Media
Specialization Arts/Creative/Graphics Design
Role Multimedia Designer
Position Level Supervisor / 5 Years & Up Experienced Employee
● Responsible for the creative disciplines of the company.
● Responsible for all Print and Web (entry-level) designs of the company.
● Handles project briefs with Production Manager and clients.
● Assists the events management team with their overall design requirements.
● Creates and produces events related materials such as posters, stage design, collaterals, etc.
Reason for leaving: Consultant job only. End of contract. Software / Third-party applications:
Adobe Creative Suite – Print Ed. (Photoshop, Illustrator, Indesign) Adobe Acrobat Pro
MS Office
Mar 2004 - Dec
2006
(2 years 9
months )
Creative Communications Manager
Quadtron Technologies Inc.
Industry Retail / Merchandise
Specialization Arts/Creative/Graphics Design
Position Level 1-4 Years Experienced Employee
Work description of a Graphic Designer(with project experience) Function:
Marketing & Advertising
Web and Graphic Design
Events Management
General Roles
● Handles all marketing and advertising concepts for new products and works closely with the Business Development Manager to ensure objectives are lined up.
● Handles all related on-site events, exhibits and trade shows for all the company's products from planning to procurement and logistics.
● Delivers outstanding design, concept and output of print materials, P.O.P's, Magazine and Newspaper Advertisements, Advertorials, Brochures, Catalogs, and other fine prints.
● Coordinates and sources out suppliers, editorial groups and advertising entities to ensure marketing promotional brands are in place and are met on time
● Manages in-house sales marketers for mall and retail shop deployment
● Works with the Sales Manager to generate effective marketing and sales support for their respective products.
● Worked with the Media for the purpose of Product Advertisements and Marketing Awareness.
● Accomplished the company's website. Create, maintain and manage the mpio.com portal - - http://www.mpio.com.ph for the company.
● Created several Marketing plans for Mpio, Fujitsu Lifebooks, Samsung mp3 Players and other company products.
Reason for leaving: Company closure.
Software / Third-party applications:
Adobe Creative Suite – Print Ed. (Photoshop, Illustrator, Indesign) Adobe Dreamweaver + Apple Notepad
Adobe Acrobat Pro
MS Office
Google Analytics, Gmail, Drive
Dropbox
Oct 2001 - Oct
2003
(2 years 2
months )
Book Cover Designer
I-Global Computing
Industry
Specialization
Print Publishing / Production
Arts/Creative/Graphics Design
Position Level 1-4 Years Experienced Employee
Design and create book covers and digitally send material to clients. Clients usually are US-based authors.
Design process involves –
1. Reading over-all brief / summary of book
2. Gathers and sources out stock photos from in-house collection or thru stock photography websites
3. Arranges all necessary elements thru layout and applying design principles 4. Creates an artwork for back cover, spine and e-book versions 5. Submits to design repository
6. File transfers digital artwork to US servers
Software / Third-party applications:
Adobe Creative Suite – Print Ed. (Photoshop, Illustrator, Indesign) MS Office
FTP
May 2001 - Aug
2001
(3 months )
Visual Artist; Graphic Artist
Stefano Corporation
Industry Manufacturing / Production
Specialization Arts/Creative/Graphics Design
Position Level Fresh Grad / < 1 Year Experienced Employee Stefano Corporation
Authorized manufacturer of GIBI Shoes and
Franchiser of Florsheim Kids
#102 Cepeda St. cor. E. Rodriguez St.,
Concepcion, Marikina City
Responsible for the store’s design concepts – visual displays, posters and promotional brochures; done field works and conducted store routines to assess the improvement of branches; responsible for Photo Editing using Adobe Photoshop application for posters and other advertising promotional items – van ads, print ads, etc; also done Logo Editing using Adobe Illustrator application software and Store Signage for Tacloban branch using both applications and Corel Draw application as well.
Reason for leaving: Stepping stone to a better career opportunity Software / Third-party applications:
Adobe Creative Suite – Print Ed. (Photoshop, Illustrator, Indesign) Adobe Acrobat Pro
MS Office
Education
2001
College of the Holy Spirit
Bachelor's/College Degree in Art/Design/Creative Multimedia Philippines Major
Advertising Design
CGPA 7.0/100
2006 Philippine Center for Creative Imaging
Vocational Diploma / Short Course Certificate in Art/Design/Creative Multimedia Philippines
Major
Macromedia Dreamweaver MX
CGPA 0.0/100
Shaw Academy
Online Short Courses
Certificate in Adobe Illustrator (pending)
Certificate in Graphic Design (pending)
Certificate in SEO (pending)
Certificate in Indesign (pending)
Languages
Proficiency level: 0 - Poor, 10 - Excellent
Language Spoken Written
Filipino 10 8
English 8 10
Jobstreet English Language Assessment (JELA)
Date Taken 27 Mar 2014
Score 38/40
Additional Info
Preferred Work
Location
Anywhere in Philippines, Asia - Others
Other
Information
Owner + Designer: Pitaka Lifestyle Billfold {Tarpaulin wallets that Speak Pinoy} http://www.pitakalifestyle.com
Owner, Lead Strategist: The Red Tent Events
A group that organizes seasonal bazaars and weekend markets within the Metro. About Me
Gender
Female
Age. 39
Telephone
Number
Address 7F C. Francisco St. San Agustin Subd., Brgy Talipapa, 1116, Quezon City, National Capital Reg, Philippines
Nationality Philippines
Contact this candidate