Data Scientist Lead

Pascal OWONA AMOUGOU

***** ***** *****

San Antonio, TX, 78255

Phone: 203-***-****

E-mail : *********@*****.***

DATA SCIENTIST LEAD

20+ YEARS EXPERIENCE IN US & EUROPE

- MASTER IN STATISTICS

- MASTER COMPUTER SCIENCE

- MBA – DIRECT MARKETING

SUMMARY:

Extensive Experience developing transformational business value solutions in the Insurance/Financial industry by developing innovant algorithms and AI solutions in the area of Bank Consumer Loan, Bank Enterprise Risk Score, Bank Credit Card Debt, Financial Risk Scoring, Actuarial Pricing, Insurance Claims, Insured Fraud, Body Shop Fraud, Medical Fraud, Insurance Underwriting, Credit Bureau Data, Marketing Analytics for Consulting.

Extensive Experience in detecting new talents, coaching, training, and promoting Data Scientists to impactful positions Enterprise wide.

Extensive Experience on collaborating with Executive leaders to prioritize and execute Data Science projects in terms of Strategic Impact.

EXPERIENCE :

Data Scientist Lead – USAA: 4/2012 - Présent

Lead and Develop Enterprise AI/Research Projects for USAA Bank and P&C Company. Develop innovant algorithms in collaboration with Academia Researchers in the area of USAA Bank Savings (Finite Mixtures Models), Credit Card Debt, Monthly Checking Balance for Products Deepening and Members Retention.

Development of Bank Enterprise Risk Score (USAA Credit Score) for Auto loan. Business value: Increase of +11% on Auto loans.

In collaboration with FICO, Develop an Identity Resolution Engine and series of Fraud detection models embedded in a Graph Database. Business value: reduction of false negative by 15% on Insured Fraud.

Develop “Mass Pro” Bagging algorithm for Auto and Home territory Project: Create K bootstrap replicates of the dataset – Fit a model to each of the replicates – Vote the predictions of K models. Business value added: total redesign of Territory pricing based on Enhanced US Census block. +24K additional Auto policies, and +8K additional Home policies over 5 years.

Development of various models based on digital traffic patterns, Financial literacy, impact of physical injuries on financial metrics. Business value increase on financial savings, lower credit card debt, increase on monthly checking balance.

Assist Data Scientist Executive on workforce strategy: increase in hiring, attrition reduction, training, coaching and promotion.

Lead Statistician - at WOLTERS KLUWER Pharma Solutions, Phoenix, AZ: 8/2010 - 3/2012

Lead projects for projection of prescribed drugs based on purchased sample data: selection of vendors, data integrity evaluation, data analysis and data mining, predictive analytics, deliverable to clients.

Lead projects for projection of non prescribed retail drugs based on survey data: coordinate the survey with external third party, selection of therapeutic categories, mail file selection, data normalization, build parsimonious statistical models each semester for prescribers targeting, responsible of revenue generated ($4 Million per year).

Perform ADHOC analysis, evaluate the performance of the programs, manage the improvement, and present findings to clients. Source University Analytics training for Clients, partner with Clients for Cross-Checking analysis. Clients facing for Brand Analytics and Managed Markets.

Director of Statistical Modeling and Data Analysis - RPM Direct, Lambertville, NJ: 12/2008 - 8/2010

RPM Direct LLC is a leading provider of database marketing services to the insurance industry.

Lead team of four senior analysts in model development, scoring, and selection associated with database marketing, direct mail campaigns for different insurance companies. Responsible of $60 Million revenue generated.

Lead Design of Experiment for Marketing Creative: Break-Even Analysis, Sample Size Design, Hypothesis testing, Selection of Marketing Creative.

Perform critical data analysis and statistical modeling – design, construct, validate, audit – with external information using SAS, CHAID, Knowledge Seeker, and other Software packages in areas of response, conversion, premium, risk and persistency.

Lead Marketing Campaign Execution: Marketing Campaign Roll-Out, Development of ad-hoc reports to track key campaign performance metrics, Results Extrapolation. Perform post campaigns analysis.

Keep Senior Executive Management apprised of progress through effective communication of status and next steps on all generic and custom model development efforts in support of sales opportunities and product development initiatives.

Senior Statistician - ALLIANT DATA, NY: 09/2007 – 12/2008

Alliant Data is a leader provider of analytics services to Club and Continuity Marketers, Magazine and News letter publishers, Catalogue Marketers, Internet marketing service companies.

Build complex statistical model for list scoring, list mining, Order scoring such as Response Model, Payment Model, Bad debt Model, Expected Profit Value Model, present models to clients.

Handle huge data files from different sources, extract and download data, gather data, transform data, cleansing data, matching files, defining consumer categories and customer profiling.

Develop Real Time Generic Statistical Model for Credit Risk Scoring using the Aggregate Cooperative Database.

Development of ad-hoc reports to track key campaign performance metrics. Perform post campaigns analysis.

Test Third party data from Credit Bureau - Append data for different clients in different industries.

Database Marketing Manager – Outiror (Retail, Catalog Company), France: 01/2002-12/2006

Lead team of three analysts in predictive modeling, data analysis, marketing campaign analytics and targeting selection.

Analysis of data requirements and translation into Database Software design: data models, data attributes, data definitions, data sources.

Performing analytics programming to identify optimal contact frequency, channel effectiveness, and key drivers of response rates.

Business Plan Forecasting. Campaign experimental test; Estimation of key campaign performance metrics such as: rates for customer responses, sales average estimates, costs average estimates by customer cluster, Profitability and ROI by customer cluster.

For each Marketing Action, measurement/evaluation of current key campaign performance metrics - Extrapolation depending on advancement rates - difference between initial forecasting and extrapolation – Updating of Initial Forecasting.

For each Market Point, estimate by statistical modeling the number of customers, the number of each product reference, the Sales and the Profit.

Deliver to Senior Management of standards reports including detail information about key campaign performance metrics.

Senior Analyst M.N.H (Health Insurance Company) – France: 06/1992 – 12/2001

Lead the design and implementation of IT applications in the area of Database Marketing: transition from Mainframe systems to Open systems with the acquisition of new IBM servers, Oracle database Software, Business Objects Software, SAS software. Partner with external consultant company such as Accenture in order to complete projects within budgets frame work.

Develop new Business Marketing campaign strategies in order to improve acquisition rate and reduce attrition rate: implement those strategies through predictive analytics, Marketing analytics and data analysis.

Partner with Accenture Consulting and Senior Executive Management for the implementation of new pricing strategies, analyze the impact on attrition and acquisition, lead and implement the new generation of predictive models for pricing.

Development of a network software (ECOPAD) to optimize traffic between 22 different data entry points and the centralised database via the public network X25 using C/C++;

EDUCATION:

1997 : MBA Direct Marketing.

1996 : Master Degree in Statistics.

1991 : Engineering Master Degree in Computer.

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