Supply Chain / AI / Marketing Communications Leadership

ALEXANDER DAVID LUSTBERG

San Francisco, CA●415-***-****●****@********.***

PROFESSIONAL PROFILE

Executive leader and strategic changeagentwithover20yearsexperienceindrivingrevenuesuccessthroughimpactful messagingandoperationalexcellence.B2Bgo-to-marketexpertwiththreeexits/acquisitions,creatingover$900millionin value.Pioneer in AI-driven innovation,guiding companies at the forefront of advanced analytics,NLP,and machine learning to deliver decision intelligence across the enterprise. WORK EXPERIENCE

STRATEGIC MARKETING ADVISOR 10/2015 – Present

Various (Mill Valley, CA)

Private practice focused on accelerating revenue for startups and scale-ups (revenue from $0->100m+)by optimizing marketstrategies,sharpeningvalueofferingsandboostingorganizationalperformance.Diverseenterprisesoftwareclient base, specializing in MarTech, eCommerce, Supply Chain, and FinTech.. FOUNDING PRESIDENT 08/2022 - Present

Don’t Clock Out (San Francisco, CA)

Paused career to help alleviate the epidemic of nurse suicide.Don’t Clock Out provides life-saving peer support and resources to healthcare workers, while raising awareness about the hidden mental health crisis impacting the industry.

● Obtained federal 501(c)(3) approval in record time of 3 weeks, grew funding pipelinefrom zero to over$3.5M.

● Created a15,000-strong communityand delivered peersupport to over1000healthcare workers to date.

● Over1Msocial impressions and multiple Tier 1 featuresinNPR, Insider, USA Today, Vice News, Stat News. VP OF CORPORATE MARKETING AND COMMUNICATION 3/2020- 08/2022 Supplyframe (Pasadena, CA), acquired by Siemens AG Supplyframe is the leadingDesign-to-SourceIntelligenceplatformfortheglobalelectronicsvaluechain,usedbyover10 million engineering and supply chain professionals to optimize over $120 billion in annual direct materials spend.

● First marketing hire; built marketing organization from inception to ateam of 12 within 6 months.

● CreatedBrandManagement,PR,AnalystRelations,DigitalMarketing,DemandGenandMarketingAnalyticsfunctions from scratch, resulting in a50% year-on-year growthin software revenue.

● DefinedandlaunchedtheAI-drivenDesign-to-Sourcesoftwarecategory,strategicallyrepositioningthecompanyforits acquisition by Siemens for $700M(aneightfold increasein share value). CHIEF MARKETING OFFICER 03/2012 - 12/2015

Lyris (Emeryville, CA), acquired by Aurea Software Global provider of data-driven email and digital marketing solutions powered by deep behavioral analytics.

● Led transition from SMB email marketing solution toenterprisedigital marketing platform foracquisitionby Aurea.

● Grew customer base toover 5000 companiesworld wide.

● Increased average deal size by250%and new bookingsto over35%of total revenue. SVP PRODUCT STRATEGY AND DELIVERY 05/2007 – 11/2011 Overtone (San Francisco, CA), acquired by Kana Software (now Verint) Pioneering cloud-based customer listening and social media analytics solution powered by NLP and machine learning.

● Launched OpenMic, an AI-powered application that analyzes vastcustomer-generated contentto deliver actionable insightsto marketing and service organizations.Clients includedMicrosoft, Wal-Mart, Sony, P&G.

● Built and led 20-personstrong product marketing,professional service and customer success teams.

● Doubled recurring revenuewith information productofferings and strategic advisory services. FOUNDER AND MANAGING PARTNER 09/2003– 11/2015

IQ Creative America (San Francisco, CA)

Conceived, built, launched and profitably operatedSupperclub San Francisco, a 10,000 SF experience-basedfine dining restaurant, art gallery, performing arts venue and nightclub. DevelopedSupperclub Los Angelesat the historic VogueTheater in Hollywood based on the success of San Francisco.

OTHER PREVIOUS EMPLOYMENT

HEAD OF PRODUCT MARKETING,2011 - 2012

Dell Cloud Business Applications (Sunnyvale, CA)

DIRECTOR OF PRODUCT MARKETING 2002 - 2003

I2 Technologies (Dallas, TX)

VP OF PRODUCT MARKETING AND PRODUCT MANAGEMENT 1998 - 2002 Firepond (Waltham, MA)

PRODUCT MANAGER 1997 - 1998

Pandesic - Intel/SAP (Sunnyvale, CA)

SENIOR CONSULTANT (PAYMENTS INDUSTRY)` 1995 - 1997 Accenture (San Francisco, CA)

EDUCATION

M.A. Organizational Management (GPA 4.0/4.0)1995

Stanford University (Stanford, CA)

B.A. Sociology, Humanities (GPA 3.7/4.0)

Stanford University (Stanford, CA)1994

OTHER

+ Fully bilingual and bicultural in English and Spanish.

+ Software: Google Apps, MS Office, Salesforce, Hubspot, Mailchimp, Google Analytics, Monday, Asana, WordPress.

+ Interests: Spending time and adventuring with my family, traveling, camping, cooking, literature, art and music.

+ Creator and curator of over500large-scale experiences,art installations and themed events at Burning Man, festivals and venues globally over the past 20 years.

Contact this candidate