Marketing Manager Social Media

MALIKA KESHU- AUSTIN, UNITED STATES, ***** •

******.*****@*****.*** • 609-***-****

EMPLOYMENT HISTORY

CUSTOMER & MULTI-DISCIPLINARY ROLES (2014-2020)

Seasonal work during career & studies:

- Art Instructor – Painting with a Twist (portfolio: https://drive.google.com/drive/folders/1ls4D3IT1IoFOXAFH7R21dsbn8zFsEl1Q?usp=drive_link)

- English Teacher (elementary, after school) - The Villa Group

- Seasonal Sales Associate – Lord & Taylor's Department Store

- Cashier – Whole Foods

- Cashier & Prep – Jimmy Johns

- Hospitality: Operational Event Management – E.STYLE LMC

- Trade Show Operations – Reckitt Benckiser

- Operational F&B/Banqueting, Event Management, Spa Management Assistant – The Villa Group

MARKETING MANAGER

VTEX

Sep 2023 - Sep 2024

London

Developed and executed marketing campaigns across Field Marketing, PR, Content, Social Media, & Performance Channels. Coordinated with sales teams and external partners and created content, PR materials, and used social media strategies to enhance brand presence and engagement.

ASSOCIATE MARKETING MANAGER Jun 2022 - Apr 2023

LinkedIn London

Led and supported EMEA/LATAM events & digital campaigns to grow LinkedIn's enterprise clients. Conceptualized, implemented and measured successful ABM, event management and content creation initiatives.

MARKETING EXECUTIVE Nov 2021 - Jun 2022

Reckitt Benckiser London

Led the website launch across Europe, Australia/NZ for brands: Dettol, Napisan, Sagrotan, Lysol. Leading the creation of GBS cross brand hygiene range product catalogue. Responsible for branding and event management at trade shows.

JR ACCOUNT EXECUTIVE Mar 2019 - Mar 2020

E.STYLE LMC Frankfurt

Responsible for full project management lifecycles for: Samsung Lausanne Youth Olympics, Samsung IFA Berlin, Hyundai FIFA Women's World Cup Museum Paris. Led design for proposals & branding elements for projects. Daily negotiation/consultation with key clients and vendors for each project & managed contracts. Managed on-site operations, vendors, and staff at events.

SALES & MARKETING MANAGEMENT ASSISTANT Aug 2017 - Dec 2017

The Villa Group Resorts & Spas Cabo San Lucas

Created new sales & marketing strategies to attract international guests, presenting ideas to executive team. Assisted in staff delegation & execution of training programs (20 30 employees). Full management of TripAdvisor platform. Led and maintained spa ranking to #1 Spa in Los Cabos 2017.

CROSS TRAINING INTERN Aug 2016 - Dec 2016

The Villa Group Resorts & Spas Cabo San Lucas

Departments:

Event Sales & Digital Marketing- Responsible for CRM platform handling/client database creation. Email marketing to prospective clients. English content creation/marketing & management on social media platforms.

F&B- assisting in daily delegation and management at restaurants, hostessing, event banqueting.

Timeshare Sales- Assisted the timeshare department with contracts and SQLs.

EDUCATION

- BBA HONOURS - EVENT & LUXURY BRAND MANAGEMENT, HOSPITALITY

Glion Institute of Higher Education

- MASTERS IN MARKETING

University of St. Andrews

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