Marketing or FInance Manager

EDUCATION

COLIN MCCREARY

Highlands Ranch, CO · 720-***-**** · *********@*****.***

Marketing and Finance,

Cross-Discipline Core –

Engineering Technology

Bachelor of Innovation in

Business, University of

Colorado Colorado Springs

SKILLS

HONORS

Eagle Scout Award, Achieved

2015

Effective leader with strong conflict-

resolution skills

Ability to collaborate with a diverse group

of individuals

Exceptional at time management and

adaptability

Power BI report building

Google Analytics 4, Search Console,

and AdSense experience

Proficient in the use of Social

Media platforms

Excels at problem solving and critical

thinking

Expert in SEO, and SEM

Expert In data collection and analysis

Advanced analytical skills

Content delivery knowledge in WordPress,

Wix, Squarespace, and more

Advanced understanding of multiple

algorithms

UTM and GTM experience

Google Business Profiles (GBP) expert

Local SEO strategy and execution expert

Yext and Local SEO tools expert

SEO Specialist, Succeeding Small Jun 2020 – Aug 2021 SEO Marketing Internship Jan 2020 – May 2020

Created high-quality content & backlink strategies; evaluated monthly Improved clients' online presence by managing SEO and paid campaigns for 15 clients

Developed service packages to optimize profits; conducted market analysis of services and pricing

Boosted organic traffic by 30% for multiple clients in 3 months through data analysis and campaign adjustments

SEO Project Manager, Terrayn Aug 2021 – April 2023 Individually Managed SEO and local SEO campaigns for 55+ clients Hired, trained, and mentored 5 employees; served as team lead for 6 months

Developed strategies to enhance team efficiency and campaign outcomes

Tested and implemented strategies, achieving a 100% increase in local organic traffic and rankings for multiple clients

Utilized data-driven analytics to inform and measure campaign success Successfully onboarded 60 clients, 5 months ahead of schedule, leading to an increase of $120,000 in revenue

EXPERIENCE

SEO Manager, IMM May 2023 – September 2024

Develop and execute local SEO strategies for 1,000+ enterprise-level store locations, resulting in 100% YoY organic growth (Impressions & Clicks) Manage and optimize comprehensive SEO strategies and PPC campaigns across multiple clients, driving increased visibility and conversion rates Generate on-page SEO initiatives for enterprise-level local pages, ensuring consistent integration with website content strategies and branding Create and optimize SEO-rich product/evergreen content, enhancing long- term search engine performance - 95% YoY increase in organic rankings Successfully launch and optimize profiles for an average of 30 new stores each month, bolstering the brand's local search presence Streamline processes to ensure the accuracy and up-to-date information of new and existing store profiles across all digital platforms Implement automation strategies saving the company 200 man-hours Utilize data-driven analytics to inform clients of performance and measure campaign success. Pivoting when needed

Individually developed workflows/procedures for the onboarding of new clients to maximize company efficiency and enhance client management Microsoft Office Suite - PowerPoint,

Word, Excel ( XLOOKUP’s, Sum if, Pivot

Tables, etc.)

Establish benchmarks for monthly reporting using historical data to enable the company and clients to assess the effectiveness of the campaign. Property Management 2012 – 2022

Management of multiple properties to include repairs, communication, payment collection and accommodations

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