RESUME COVER SHEET
Personal Details
Professional Summary
I am a passionate and highly motivated sales and marketing professional, with proven success in the FMCG and Sales industries. I have a proven history of sales, coupled with the ability to cultivate profitable, meaningful, and long term relationships in commercial, industrial and retail sectors.
I have 8 years invested in FMCG, with Field marketing and customer relations and Merchandising. With over 15 years of experience, I am well developed and suited to business development, customer service, and sales management roles. I like to think of myself as a turnkey executive, always willing to learn and further develop my skills.
I have obtained transferable skills from within the FMCG sector, and gained experience in a variety of sales fields. I am able to create networking opportunities and enhance working environments, as I am challenge oriented. I am proficient in counselling and coordinating teams, promoting success and productivity, and motivating team members to excel.
I am a tenacious manager, with a strategic and analytical approach to solving problems. Always willing to learn and listen, I am also always willing to get my hands dirty. I work very well both autonomously and within a team and will happily assist wherever I am needed.
My career highlights can be summarized as follows:
Successfully exceeded annual sales targets by 30% for 5 consecutive years.
Successfully nurtured and maintained multiple account relationships, while successfully building new profitable relationships.
Achieved this through excellent customer relations and professional approach to the clients’ needs.
My team was awarded on multiple occasions, sales team of the month, with me as their team leader.
Successfully rolled out new products through marketing campaigns and sales drives orchestrated with store managers and suppliers.
I believe my success in sales targets and business development was due to hard work and the constant support of my colleagues and superiors during my time with the companies. We worked very well together as a team and always made sure the end goal was to see the company grow and sales exceed expectations. Communication with my team and superiors was always very open and frequent. There was mutual respect and a mutual sense of pride in our work. I intend to drive the same principals, and enjoy the same successes, and more, in the future.
RESUME
List of Key Performance Areas and Duties:
The below information represents core functions, but not necessarily all duties I am responsible for currently at Estee Lauder Companies:
• Develops and executes the retail Sales targets by district, by brand and by store
• Manages the store managers
• Develops top door strategy in conjunction with Retail Director and Brand Manager
• Monitors the FSS/FSF channel performance, taking actions when needed, in collaboration with retail and brand teams Key Responsibilities
• In conjunction with Regional Sales Manager, develops and executes the retail Sales targets by district, by brand and by store: - Implement strategies to ensure targets are achieved and where possible exceeded
• Runs the FSS/FSF P&L
• Monitors key success metrics: sales, conversion, AST, Productivity/expenses, NPS, data collection
• Actively exploit business opportunities to deliver stretch plans and persevere during challenging times
• Makes recommendations to Retail Director and Brand Managers on yearly targets, as well as on Manages the Store Managers:
• Attracts, leads and develops teams to achieve sales plan and deliver hightouch customer service.
• Sets the tone for excellence in execution in all field staff, actively role modelling effective selling techniques and driving expectations of delivery of a strong service and selling culture across span of control
• Develops and upskills team in retail management techniques and drives commercial performance improvement
• Ensures operational efficiencies and completion of procedures according to retail regional and affiliate retail guidelines, brand guidelines and ELC standards
• Ensures all activities respect brand standards and visual integrity of stores
• Prepares and plans strong implementation plans for staff coverage across all retail locations, with particular focus in top doors. • Develop and nurture strong, effective and productive business partnerships with store managers, customer, malls and local business
• Actively maintain competitor and market awareness and develop strategies to ensure brand outgrows competitors.
• Develop and execute against top door strategy ensuring top doors grow ahead of competition, overall brand, have staff coverage and together with Trade and Marketing Manager implement
The below information represents core functions, but not necessarily all duties I am responsible for currently at Twincare International :
My main purpose is to grow and bring in new business through excellent customer care, maintaining relationships, and seeking out new clients in an established, high earnings-potential region.
Ensuring sales targets are achieved
Manage key account clients in the Western Cape Region
Grow and maintain new business for assigned brands
Provide sales insight to the education team
Attend trade shows, training events and brand seminars
Assist field technicians with on-site demonstrations and private workshops
Implementing sales strategies to ensure maximum profitability for the company
Keep up to date with training of all products and new launches
Set daily/monthly/annual targets
Managing customer queries and complaints
Monitor competitor activities and report on any high profile marketing campaigns
The below information represents core functions, but not necessarily all duties I was responsible for at Prestige Cosmetics – 12 April 2021- 31 July 2021 (3 Month Contract):
Commercial and Business Management
Present, promote and sell products/services using solid arguments to existing and prospective customers
Perform cost benefit and needs analysis of existing/potential customers to meet their needs
Establish, develop and maintain positive business and customer relationships
Reach out to customer leads through cold calling
Travel between different job sites and work with various business clients
Develop relationships with clients and employees to foster trust and understanding
Create learning materials such as training documents and presentations
Lead meetings
Expedite the resolution of customer problems and complaints to maximize satisfaction
Achieve agreed upon sales targets and outcomes within schedule
Coordinate sales effort with team members and other departments
Analyze the territory/market’s potential, track sales and status reports
Supply management with reports on customer needs, problems, interests, competitive activities, and potential for new products and services.
Keep abreast of best practices and promotional trends
Continuously improve through feedback and implementation of personal development plan
Teamwork
Team player with a self-motivated attitude that delivers results.
Ability to develop positive working relationships with all stakeholders.
Ability to ensure deadlines are prioritized and met.
Ensure compliance to all policies, procedures & values in the business.
Display a proactive and persistent approach in all aspects of your role.
Ability to travel extensively nationally and internationally whilst always staying a true brand ambassador.
Team Management (Applicable to RDM’s with direct reports only)
Identify and recruit high performing BC’s
Manage succession planning and performance management of store staff.
Manage staffing in stores to ensure that all staff perform optimally and take the appropriate action where this is not the case.
Oversee inducting of new staff members
Identify training needs for BCs.
Coach, train and oversee the development of BCs (customer service, product knowledge, systems knowledge, menu of services)
Drive application of learning on the job
Review role play and coaching tracking forms with BC to monitor skills
Drive EMTs in store to ensure these are taking place, testing staff understanding and impacting business. Provide monthly feedback on EMT progress and application.
Foster a work environment in region based on the PCG values.
Drive a heathy team moral and PCG culture.
Manage conflict at counters
Manage daily team/people issues (absenteeism, leave)
Conducts weekly team meetings for on-going communication
Conduct monthly one on ones with all BCs and formally review job performance quarterly. Maintain written records of performance meetings.
Quality assure and verify BCs reviews
Conduct regular team meetings to review plans, share information and ideas and encourage communication and team work.
The below information represents core functions, but not necessarily all duties I was responsible for at LONZA Microbial Control(HTH Poolcare):
Forecast issues, problems, and hurdles with the team before they arise as best as reasonably practical.
Responsible for all sales and marketing in the Eastern Cape Region.
Building on existing customer relationships while forging new relationships with potential clients through networking and appointments.
Providing sales solutions to store managers in the retail sectors.
Effective reporting and feedback provided to Regional Manager on a daily and weekly basis.
Business Development as a core requirement.
Ensure all insurances and health and safety requirements were in place (ISO standards)
Maintained an effective call cycle to ensure maximum relationship maintenance with store staff and
managers.
Meet and or exceed quarterly and annual targets.
Negotiate and maintain shelf space and display space in all stores.
Effective Administration on a daily basis.
Handle logistical duties to ensure stock delivery and returns.
Skills, Personality Traits & Abilities
Communicates well at all levels;
Strong customer service orientation;
Ability to attain set out goals and objectives whether individual or team goals;
Ability to work under pressure;
Able to work unsupervised;
Hard working and always striving to carry out my tasks as best as possible;
Honest and loyal;
Well balanced in terms of ability to lead and motivate as well as very much a team player;
Ability to lead build and maintain healthy working relationships;
Strong focus on attention to detail;
Good level of knowledge over the various contracting trades and disciplines.
An analytical approach to problem solving.
Strong financial acumen and control over all projects.
Thorough understanding of Health & Safety Standards
Thorough understanding of the expectations around working in live environments.
Good understanding of Architectural standards & principles
Ensure that I maintain an approach which is fair and reasonable at all times.
Ensure that the company’s core values, ethics and integrity are maintained.
Ensure that all actions and communication are carried out with an acceptable level of maturity and mutual respect.
Territory Management and expansion
Business, Account and Network Development
Managing Sales reports and spreadsheets
Project management
Time Management
Excellent verbal/written communication skills
Positive attitude and sales driven
Multitasking and task prioritizing
Employment History
09/2022 – Current Estee Lauder Companies District Manager
10/2021 – 08/2022 TwinCare – Paul Mitchell Business Development Manager
04/2021 – 07/2021 Prestige Cosmetics Group Retail Development Manager (3 month contract)
06/2011 – 04/2019 Lonza Microbial Control Sales Executive/Area Manager and Team Leader
01/2010 – 06/2011 Konica Minolta Business Sales Consultant
01/2008 – 11/2009 Lisa’s Health and Beauty Owner
Education and Qualifications
{2005:} Grade 12 National Senior Certificate – Victoria Park High, Port Elizabeth, RSA
{2017:} Certificate: Marketing Management – Varsity College
{2007:} Diploma: CIBTAC Diploma in Aesthetics (Confederation of International Beauty Therapy& Cosmetology)
ITEC Diploma in Aesthetics (International Therapy Education Council)
National Diploma in Aesthetics Treatments NQF Level 5
Certificate in Aromatherapy Massage passed with Honours
Certificate in Swedish Massage passed with Honours
Specific Software: Daily reporting on Salesforce (SFDC). MS Office and related programs such as Word, Power Point and Excel. Monthly expense reports compiled on SAP Concur. SAP ESS Employee Self Service. Workday. Cognos and Qlikview running sales reports and compiling budgets.
Name : Lisa Rae Mizen
ID no : 861**********
Contact No : +27-79-063-****
E-mail : ****.*******@*****.***
Location : Durbanville, Cape Town, South Africa
Marital Status: Married, 2 dependants
Driver’s License: Yes, Code 8 (no endorsements)
Availability: Calendar Month