Digital Marketing Social Media

Gene Morra

*********@*****.*** https://linkedin.com/in/genemorra Mobile: 215-***-****

Vice President of Marketing

Traditional & Digital Marketing Domestic & International Sales

Recognized as a collaborative and resourceful team leader who has helped propel diverse product and service companies to record sales and profits. A numbers-driven, performance orientated decision maker experienced in all channels of distribution. Expansive success with traditional marketing methodology which uniquely improves the effectiveness of digital avenues. An effective communicator that builds strategic alliances. Key Skills:

- Google Analytics administration - Internet ecommerce and site-building

- Organic Search Engine Optimization - Pay per click sales lead generation

- Integrated Marketing campaigns - Social media and email marketing campaigns

- Client relationship management - Insightful KPIs (Key Performance Indicators)

- Creating measurable calls to action - Complete profit and loss management

Experience Highlights

•Sales: Consistently increased qualified leads, one-on-one presentations, and closing percentages.

•Multiple Channels of Distribution: Sold Internationally and domestic markets, business to business (B2B), business to consumer (B2C), directly to consumers (D2C), big-box, specialty boutiques, and digitally (Internet, ecommerce, website, cloud, and mobile).

•Client Relationship Management (CRM): Well versed in CRM programs and the various analytical and statistical procedures for monitoring success to refine marketing and sales strategies.

•Selling Environments: Created permanent, temporary, and mobile sales environments for twelve distinctly unique categories of business domestically and all over the world.

•Creating a Sales Intranet: Performed ongoing training with current and timely support materials.

•Licensing and Branding: Consistently identified, negotiated, and implemented the appropriate license to increase commodity product line sales for multiple companies.

•Operations: Reduced overhead costs and increased efficiencies across the entire process.

Professional Experience

Terracycle / TCRW Trenton, NJ 2020 - Present

Vice President of Marketing & Sales Business to Business

TerraCycle is an innovative waste management company with a mission to eliminate the idea of waste. TerraCycle partners with leading consumer product companies, retailers, and cities. TerraCycle has won over a hundred awards for its commitment to impacting communities.

Hired to build a sales team and develop a complete digital marketing presence for the first time.

•Hired, trained, and mentored a team of six new salespeople working side-by-side to instill best practices while exceeding all previous sales records and increasing customer retention.

•Brought the discipline of SAP customer relationship management to foster client relationships.

•Built an entire sales department, support assets, PowerPoint presentations, and demonstration videos.

M. Cohen & Sons / The IRON Shop, Broomall, PA 2017 – 2020

Vice President of Marketing

The IRON Shop is the leading US manufacturer of spiral and staircase solutions with manufacturing done in the United States. This family-run company, established in 1938, has operated continuously as a premier designer, engineer, and installer of breathtaking architecture in most major cities.

Hired to reimagine the IRON Shop overseeing all aspects of sales, marketing, and product development.

•Acquired and trained staff in a new CRM platform, established systematic lead generation. programming. and introduced best-practice performance evaluation systems like Google Analytics.

•Created updated sales materials with state-of-the-art, animated “How to videos."

•Negotiated new relationships with our licensors to improve sales reach and effectiveness.

PrintMail Banking Solutions, Newtown, PA 2015 – 2017

Vice President of Marketing & Lead Generation

Number one third-party provider of compliance notices, electronic and print financial statements, with a customer base of over 350 regional banks. However, for 25 years, they had no marketing department.

Hired to build the company’s print and digital marketing and sales department from the ground up and create marketing collateral to support the salesforce.

•Created their first website, product demonstration videos, sales materials, and monthly newsletter.

•Built an Intranet site that trained and supported twenty-seven customer service representatives.

•Designed dozens of booths with custom sales materials for attending fifty regional conferences.

SRM Entertainment Products LTD., Jenkintown, PA 2010 – 2015

Vice President of Marketing

This privately held toy company was a pioneer in electronic light/sound and role play toys. The corporate strategy shifted from the toy business to focus on being an original equipment manufacturing (OEM) business. Hired to reestablish previous relationships, expand channels of distribution, and bring back innovation.

•Reestablished relationships with the customer base and expanded into grocery and drug store chains.

•Organized a solicitation to the top fifty worldwide inventing, engineering, and new product companies.

•Created SRM's first best-practice reporting, comparative spreadsheets, and systematic evaluations.

Playworld Recreation Systems, Lewisburg, PA 2006 – 2010

Vice President of Marketing

60-year-old family-owned manufacturing company and premier player in outdoor recreation systems

Hired to this position based on the reputation of getting results in adverse conditions and economies utilizing contemporary strategies.

•Created the most successful sales event in the history of the company ($10M+) during what was traditionally their worst time of year, and in the worst economy they had ever experienced.

•Reevaluated, revised, and improved every system, increasing efficiency, and effectiveness by 16%.

•Reduced all overheads by 20%, while tripling sales leads and increasing customer retention 12%.

Education

Bachelor of Science in Marketing and Statistics, Montclair State University, Upper Montclair, NJ

Military

U. S. Army veteran honorably discharged as an Internationally decorated E-5

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