Creative Director Video Production

Patty O’Brien

*****.******@******.*** 1-973-***-****

www.why4dogs.com www.linkedin.com/in/pattyobrien

Summary

I'm an award-winning Creative Director passionate about inspiring visionary creative, managing production processes, and transforming brand experiences by achieving strategic objectives and aligning with the brand identity.

Experience

Creative Director, Video Production Lead, Contractor

Global Atlantic Financial Group

Apr 2024 – Present

Led creative and video production for Institutional Markets and CEO initiatives, enhancing brand visibility by aligning with strategic objectives and brand identity.

Directed the creation of Thought Leadership White Papers and annual corporate videos, increasing engagement through strategic content development.

Managed Senior Leadership Initiatives and Corporate Responsibility Reports, delivering high-quality content that improved stakeholder satisfaction.

Global Creative Director, Copywriter, Health Sciences

Tata Consultancy Services

Aug 2022 – Oct 2023

Led creative teams for New Business Development for Johnson and Johnson, Pfizer, Bayer, Cigna, Humana, and Evernorth, winning new business and launching the Care4Today® Connect Cardiovascular app and website.

Collaborated with global development, strategy, UX, client partner, and account teams on new business pitches, enhancing pitch success rates.

Supervised and mentored US and India-based creative and production teams, improving team efficiency.

Associate Creative Director, Copywriter

Prudential Financial

Feb 2017 – Jun 2022

Led creative copy for "Broadway’s Back" Tony Awards TV commercial, enhancing brand visibility and engagement.

Created recruitment and promotional campaigns for the “Everyday Bravery” podcast series, increasing listener engagement.

Developed an interactive AI experience for The 80-Year-Old Millennial at SXSW, driving significant user interaction and media coverage.

Associate Creative Director, Copywriter

Havas Tonic

Jul 2015 – Feb 2017

Led creative for the DTC launch of LEMTRADA, including patient testimonial videos, web, digital, mobile, social, and print, enhancing brand visibility and engagement.

Created the website TeamingUpForDiabetes.com, achieving long-term success and sustained user engagement over eight years.

Agency Creative Director, Copywriter

Daggerwing Health

May 2014 – Mar 2015

Led the DTC launches of oncology drug KEYTRUDA and STEPS 2 DIABETES CONTROL type 2 diabetes adherence program, including web, digital, mobile app, and print, enhancing brand visibility and engagement.

Launched KEYTRUDA and established KEY+YOU, patient and caregiver support resources, increasing patient engagement.

Supervised five staff and freelance creative teams, improving team efficiency and project delivery.

Content Creator, Copywriter, Contractor

Merkely+Partners and Rosetta

Jan 2012 – May 2014

Created content for Allergan JUVEDERM facial fillers, NATRELLE breast implants, OPTIVE eye drops, and ORBERA gastric balloons, including iPad and mobile detail aids, enhancing brand visibility.

Developed content for Teva respiratory brands PRO-AIR, QNASL, and QVAR, including audio, DM, and websites, increasing user engagement.

Associate Creative Director, Copywriter

Ogilvy Commonhealth

Jan 2009 – Jan 2012

Led creative direction for ZYRTEC, BETASERON, and YAZ, including print, CRM, and web, enhancing brand visibility and engagement.

Won Gold 2012 MM&M Awards for ZYRTEC Sales Aid, showcasing excellence in creative execution.

Achieved Gold 2011 DTC National for YAZXpress Welcome Kit and Bronze 2010 DTC National for YAZ Point-of-Care, demonstrating impactful campaign results.

Education: University of Florida, Bachelor of Science, Advertising

Skills

Figma (Software) Adobe Creative Suite Canva Dropbox Microsoft Office

Video production Directing talent Editorial storytelling SEO A.I. tools

Contact this candidate