Automotive After Sales Business Management. Training and marketing spe

Reno Giammara

**** ******* *****

Orchard Lake, MI 48324

248-***-**** ****.***@*****.***

SENIOR Automotive Consultant

Results-driven automotive industry leader with a solid career in engineering, consulting, training, and marketing for retailers and manufacturers. Proven ability in strategy and execution of performance- based training and marketing programs designed to improve customer retention and profitability. Training:

• Training Research

• Curriculum Design

• Instructional Design

• Distance Learning

• In-dealership and classroom training

• Express Service Implementation

• Service Management Training

• Financial Statement Analysis

• Performance Measures

• Fixed Operations SME

• Customer Experience SM

Sales & Marketing:

• Sales Promotions

• Account Management

• Service Advertising

• Membership Clubs

• Direct Mail & CRM

• Product Launch

• Meetings

• Video and Print Production

• Technical Writer

• App/Website Development

• E-commerce

• Focus Group Research

• Corporate Magazines

• Sponsorships

Experience

MSX International, Southfield, MI Jan 2013 –Current

• Express Service training, implementation, and certification on contract assignments for Kia Motor America, Subaru Motor America, Ford Motor Company, Hyundai Motor America, and Mercedes-Benz USA. Customer loyalty marketing - Ford Pass Rewards implementation and in- dealership training. Mercedes-Benz USA service facility assessment consultation. Maritz Performance Inc. Jan 2013–Dec 2013

• General Motors Inc. Fleet and Commercial Operations Consultant (Contract). Dealer commercial truck sales training, 2014 Product Announcement Show, web analytics, sales process app, and CRM.

Universal Technical Institute Sept 2010–Jun 2012

• Mercedes-Benz USA / UTI Sept 2010–June 2012: Commercial Truck Specialist. Benchmarked best practices, process-mapped best practices, IDL curriculum, and design and development. Produced internet-delivered sales training curriculum, managed train-the-trainer process and facilitated classroom training. Also responsible for dealer on-boarding training. Designed, wrote, and produced sales/marketing material including the Upfitters Guide and Sprinter SalesPro News Magazine.

CRM LTD, Southfield and Royal Oak, MI Jan 2000–Jan 2010 President

Manage marketing agency start-up to $3M in annual sales. Responsible for account sales and project management, including design, development, implementation, and measurement. Created and presented proposals. Managed budgets, project staff, and operational activities. Developed and managed relationships with Volkswagen of America, Bering Truck Corporation, Harley-Davidson Inc., Ford Motor Company, Washington Management, Group 1 Automotive, Mercedes-Benz USA, Piaggio Group America, and more than 30 independent dealerships. ADP-Sandy Corporation, Troy, MI

CRM Director 1999-2000

Appointed and reported to the CEO on the launch of the new Audience-of-One digital print-on-demand product. Introduced and launched the product nationwide to internal and external clients. Created a data reporting strategy and supervised print design work for target industries. Managed budgets and creative staff of 7 project managers, IT consultants, print producers, and administrative personnel. Generated $3M in annual sales revenue.

• Penetrated new customers and developed key relationships with new business clientele. Conducted needs analysis and prepared sales strategy and proposals to gain executive buy-in and close the sale. Successfully developed and managed business with McDonald's Corporation, Volkswagen/Audi, Harley-Davidson Inc., General Motors, Ford Motor Company, Monsanto, and Panasonic.

Account Director 1993-1999

• Account sales and service operations project management - Volkswagen & Audi of America After Sales Marketing, including Passat launch brochures, dealer service technical communications, PDI process, forms, and brochure content, print production and distribution, managed dealer/field meetings and presentations, and special projects. Project-managed service training and facilitation.

• Account sales and project management for the development and implementation of Harley- Davidson University Dealer Operations Training, HOG, and various owner marketing communications programs.

Account Manager 1991-1993

• Distance Learning Communication Consultant and program manager for developing business with McDonald's, Ford Motor Co., VWoA V-Crest, and General Motors Corporations.

• Managed development and implementation of VW Service Training for Fixed Operations Managers.

Account Executive 1990-1991

• General Motors Satellite Network Account Executive. Sales and marketing responsibilities for training and marketing communication satellite communications networks.

• Consult with McDonald's Corporation, Harley-Davidson Inc., Holiday Rambler, and Volkswagen of America on retail training, organizational development, and marketing communications.

Designed and wrote proposals and business white papers, prepared project budgets, produced presentations, prepared sponsorship contracts, conducted customer research, performed needs analysis, provided business process re-engineering consulting, and facilitated focus groups. Corporate responsibilities include cross-selling amongst various divisions, requiring the development of core products, information systems, consulting, communications, and training products and services. MDI Creative, Detroit, MI 1988-1990

Account Executive

Technical Engineering Consultants, Detroit, MI 1983-1988 Cadillac Motor Division Power Train Control Systems Engineer Education

BS, Business Management, Detroit College of Business, Dearborn, Michigan MBA, attended Davenport University, Dearborn, MI.

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