Data Analyst Digital Marketing

EDUCATION

RENNES SCHOOL OF BUSINESS - PARIS

Masters in Digital Marketing Management

**** - ****

**** - ****

PONDICHERRY UNIVERSITY - INDIA

Bachelors in Engineering

SRIDHARAN Kamaldhass

CONTACT

+33(0)605733285

************@*****.***

Paris, France

https://www.linkedin.com/in/kamaldhass-

sridharan/

SKILLS

Data Analysis and Statistical Modeling

Marketing Analytics, Campaign Performance

Optimization, and Attribution Modeling

Data Visualization, Dashboard Creation, and

Automated Reporting

Customer Segmentation, Behavioral Analysis, and

A/B Testing

Predictive Analytics, Machine Learning for

Marketing

ETL Processes and Data Pipeline Management

English (Fluent)

French (Intermediate)

LANGUAGES

WORK EXPERIENCE

Feels 09/2023 - PRÉSENT

Data Analyst - Alternance

Engineered an end-to-end data integration pipeline, incorporating Mobile Measurement Platforms, User Analytics Tools, and social media APIs to create a unified marketing data warehouse.

Developed interactive marketing intelligence dashboards using BI tools, enabling real-time analysis of cross-channel campaign performance and ROI. Conducted advanced user behavior analysis, including cohort analysis and customer lifetime value modeling, to drive personalization strategies and improve user retention by 25%.

Implemented predictive churn models and segmentation strategies, resulting in a 30% increase in customer retention rate through targeted marketing campaigns.

Collaborated with product and marketing teams to design and analyze A/B tests, leading to a 15% improvement in key conversion metrics. SnowVision 06/2022 - 08/2023

Marketing Analyst - CDD

Leveraged analytics tools to conduct comprehensive market analysis, identifying high-potential B2B partnership opportunities and generating 10+ new partnerships per quarter. Developed and maintained performance dashboards to track key metrics and inform data-driven decision-making in partnership strategies.

Performed in-depth data analysis of marketing campaigns across multiple channels, utilizing KPIs and statistical methods to optimize strategies. Implemented A/B testing methodologies and analyzed results, leading to a 20% improvement in marketing ROI for social media and email campaigns. Utilized web analytics platforms to analyze site traffic patterns and user behavior, resulting in a 25% increase in website traffic. Conducted statistical analysis of SEO performance metrics and ad campaign effectiveness across platforms like Google and Facebook, providing data-driven recommendations for optimization.

Collaborated with marketing and sales teams to develop data-driven strategies, resulting in improved campaign performance and increased overall marketing effectiveness.

Le Magic Hôtel et Spa 06/2021 - 05/2022

Reservations Sales Strategist - CDD

Achieved a 70% occupancy rate by designing and implementing sales strategies, resulting in a 10% increase in room bookings. Maintained a 45%-55% customer retention rate by consistently delivering exceptional client experiences and addressing their needs proactively. Increased group bookings by 20% by analyzing event planners and corporate client data.

Developed and implemented targeted marketing campaigns based on customer data analysis, leading to improved conversion rates and increased revenue per booking.

TOOLS

Analytics Platforms and DMPs: Google Analytics,

Adobe Analytics, Mixpanel, Amplitude, Adjust

Programming and Statistical Software: Python

(Pandas, Numpy, Scikit-learn),R, SQL

Business Intelligence and Visualization: Tableau,

Power BI, Looker, Qlik Sense

Marketing Automation and CRM: HubSpot,

Marketo, Batch

SEO/SEM and Social Media Analytics: SEMrush,

Ahrefs, Google Ads, Google Search Console,

Sprout Social, Hootsuite Insights, Facebook

Insights

ETL and Data Pipeline: Apache Airflow, dbt

Version control and collaboration: Git, GitHub

Cloud Platforms: AWS (S3, Redshift), Google

Cloud (Bigquery)

Paris

Remote - Belgium

Rennes

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