Social Media Public Relations
Resume:
KERRY FORD
*****@***********.***
Pittsburgh, PA
SUMMARY
Results-driven PR professional with expert command of strategic communications planning/execution and crisis management. Respected executive consultant, project leader, strategic thinker and poised storyteller who thrives in a fast-paced environment. Trusted client counselor.
CORE COMPETENCIES
Media Relations Crisis Communications Relationship Management Project Management Exceptional Writing Skills Social Media Internal Communications Special Events Management Dynamic Presenter Influencer Rapport Media Training Corporate Social Responsibility EXPERIENCE
Kerry Ford Communications, 2017-present
President & Chief Storyteller
Client: McDonald’s of Three Rivers Advertising Cooperative
-Deliver executive-level communications consultation for 200+ McDonald’s restaurants in four states and five media markets.
-Secure abundant news coverage for each of client’s key priorities. Annual AEV consistently exceeds
$2.6 million.
-Provide 24/7/365 crisis management support. Areas of expertise include DEI, social media, litigation, business practices, public protest, crime, labor issues and product safety.
-Develop, maintain, and constantly revise comprehensive communications management plans to secure abundant earned and social media placements.
-Leverage deep relationships with media representatives, elected officials, social influencers and other stakeholders to create holistic communications campaigns. Serve as senior spokesperson.
-Manage all PR investments for $500,000 budget.
Client: Feld Entertainment
-Generate copious news coverage for live performances of Disney On Ice, Marvel Universe Live, Jurassic World Live, and Monster Jam. Annual AEV consistently exceeds $450,000.
-Create comprehensive communications plans to support aggressive ticket sales goals.
-Extend publicity efforts through dynamic, customized promotions with social media influencers. Other Clients Include:
Big Lots JACK Entertainment Karli Short Foundation Limestone Records Giant Oaks Winery Rogers & Holland Jewelry Good Taste Pittsburgh Watchful Shepherd USA Ronald McDonald House Charities Stern Advertising and Public Relations, 1995-2017
Vice President, Group Public Relations Account Director
-Directed all public relations efforts for the Agency’s largest PR client: McDonald’s restaurants. Oversaw strategic communications for six McDonald’s co-ops representing 600+ restaurants in five states and 14 television markets. Led all PR activities for Feld Entertainment (Disney On Ice; Disney Live; Ringling Bros.; Monster Jam).
-Notable McDonald’s projects included: Point person for global media relations when Big Mac inventor Jim Delligatti passed away; Situation leader for mass shooting; Project manager for grand opening of the Big Mac Museum; Created MAC Grants For Teachers program; Oversaw international media relations for All American High School Basketball Game.
-Provided leadership counsel for other agency clients including Sterling Jewelers, Hilton Hotel, Feld Entertainment, and Aspen Dental.
The Pittsburgh Zoo, 1994-1995
Public Relations/Marketing Manager
-Garnered significant local, regional, national and international media attention and positioned the Zoo as the region’s number one destination for residents and tourists. Senior spokesperson to news media and political officials.
-Constructed marketing communications strategy that expanded the advertising budget by 48% and had a demonstrated positive impact on attendance.
-Developed comprehensive anticipatory issue management plan for issues ranging from animal attacks to financial fortitude.
The Carnegie Science Center, 1990-1994
Media Relations Associate
-Executed public relations efforts surrounding construction and grand opening of $40 million facility, including press conferences, live broadcasts, and video and still shoots. Served as spokesperson to news media. Oversaw crisis management on personnel cutbacks, financial difficulties and dire threats. PROFESSIONAL HONORS
Distinguished Alumni Award, The Pennsylvania State University Outstanding achievement in the communications industry. McDonald’s Corporation
Eight-time recipient of the company’s highest award for Public Relations Agency partners. National Public Relations Roundtable, an advisory panel for communications strategy and tactics. Public Relations Society of America, Pittsburgh Chapter Renaissance Awards in Crisis Management, Media Relations, Community Relations, Special Events and Publications.
Stern Advertising & Public Relations
Outstanding Director of the Year Award
Outstanding Employee of the Year Award
EDUCATION
Bachelor of Arts, Print Journalism, The Pennsylvania State University Dale Carnegie Human Relations & Public Speaking Course
Contact this candidate