Content Marketing Manager

KELBY JOHNSON

*** **** ***, *******, ** ***** m: 202-***-**** e: *************@*******.*** www.linkedin.com/in/kelbyj Professional Summary

Accomplished Growth Marketing Strategist with 15+ years of experience driving customer engagement and crafting compelling stories for leading brands. Expertise in leveraging data-driven insights to create content marketing programs that enhance brand storytelling and optimize digital marketing efforts. Proven ability to develop and execute strategies that increase brand loyalty, customer retention, and revenue growth. Adept at leading cross-functional teams and delivering integrated marketing campaigns that drive business growth. Work portfolio.

PROFESSIONAL EXPERIENCE

Content Marketing Manager Amazon, Buy with Prime, Seattle, WA 11/2021 – 07/2024

• Served as editor-in-chief for an editorial program that harnessed insights from over 100 subject matter experts, resulting in a 22% increase in unique blog visitors, a 20% rise in page views, and a 15% boost in conversions (2022-2023).

• Optimized web, blog, ad and UX copy, resulting in a 30% increase in monthly unique visitors to the Buy with Prime website, and influencing 2.4k+ businesses to sign up.

• Enhanced lead generation by launching a successful quarterly webinar series, achieving a 22% conversion rate, the highest for the program in 2024. Content Strategy Director Providence Health & Services. Seattle, WA 07/2016 – 11/2021

• Drove a 321% growth in monthly unique visitors and a 97% increase in digital conversions by managing and optimizing the Providence blog (2017-2020).

• Established a robust storytelling program, producing over 30 multimedia stories that significantly improved brand affinity across multiple channels in less than 12 months.

• Launched a new ML/AI website personalization program, leading to 700 attributable digital transactions and over $100,000 in incremental revenue within 10 months. Strategy Consultant Seattle, WA 08/2015 – 03/2016

• Secured $350,000 in new business by optimizing 12 pitch decks, resulting in a simpler and streamlined client pitch strategy.

• Influenced retail sales strategy for a global mobile carrier by streamlining in-store experiences, leading to enhanced customer interactions.

• Simplified brand narratives by developing a new product architecture for a local traffic management company.

Associate Planning Director Wunderman, Seattle, WA 04/2013 – 07/2015

• Expanded agency services by developing a content marketing program that secured over $500k in new business from three clients.

• Enhanced Microsoft for Work's brand awareness through the creation of B2B content that became one of LinkedIn’s top resources.

KELBY JOHNSON

127 31st Ave, Seattle, WA 98122 m: 202-***-**** e: *************@*******.*** www.linkedin.com/in/kelbyj Strategy Director Banyan Branch (Deloitte Digital), Seattle, WA 04/2012 – 04/2013

• Grew social media engagement for Staples by 20% through a new social media marketing strategy.

• Launched a branded social sharing campaign that generated over $200k in new revenue within 48 hours. Sr. Marketing Manager Microsoft 365, Redmond, WA 09/2008 – 02/2012

• Led global campaigns that significantly increased adoption of Microsoft Office 365, achieving email open rates over 40% and clickthrough rates over 15%.

• Expanded Microsoft Excel’s Facebook following by over 50% through a user-generated content campaign, resulting in over 500k online interactions within nine months.

• Showcased cross-team collaboration by leading the 2010 internal Giving Campaign, exceeding the goals of 75% participation rate and 35% of leadership giving (+1k contributions). Previous positions

• Sr. Analyst Relations Manager Ciena, Linthicum, MD

• Corporate Marketing Manager Alcatel-Lucent (Nokia), Washington, DC

• Policy Analyst International Telecommunications Union, Geneva, Switzerland Core Competencies

Content Strategy & Marketing, Copywriting, Brand Storytelling, SEO, Customer Experience Design, Product Marketing, Digital Analytics, Consumer Segmentation, Cross-functional Team Leadership, Critical Thinking. Technical Skills

Google Analytics, Adobe Analytics, AEM, Asana, Figma, SEO Clarity, ChatGPT, Confluence, Microsoft 365. EDUCATION

Georgetown University, Washington, DC Master of Arts (M.A.) in Communication, Culture & Technology Ball State University, Muncie, IN Bachelor of Science (B.S.) in Political Science & Criminal Justice

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