Sales Project Manager

Cross-functional Business and IT Executive with exceptional background in building and implementing processes that allow for peak operations across multiple departments and divisions. Demonstrated Global strategic planning, product development, team leadership and budgeting. History of aligning IT Services with Business goals and initiatives. Proven ability to optimize efficiency through systems integration, migration, systems standardization, cost and time management, and process refinement.

Core competencies include:

IT/Web Project Management

CMS Content Management Development

Managing Global Web Solutions.……………………7yrs

SharePoint MOSS 2010, RedDot CMS.……………………3yrs

eCommerce Application Development SEO, Email Marketing, Social Media

ASP, ASP.net, C#, JavaScript.……………………9yrs

Organic Optimization, Google Analytics.……………………7yrs

Network Systems Administration Database Design & Development

F5 Load Balancer, DNS, TCP/IP, IIS6 & IIS7.……………………7yrs

ASP to SQLDB Scripting (ADO, ADO.net).……………………9yrs

Experience

D&M Holdings, North American Web Application Manager

www.usa.denon.com, www.bostonacoustics.com, www.mcintoshlabs.com, www.us.marantz.com, www.denondj.com

Mahwah, NJ 09/07 – Present

The D&M companies represent top brands in the premium home theater and audio/video consumer and professional markets. The D&M brands include Denon, Marantz, McIntosh, Boston Acoustics, Snell Acoustics, D&M Professional, Denon DJ, Allen & Heath, Calrec, and Escient. I have been acknowledged as exceptional in ability to translate business needs into functional specifications and execute them on schedule and within budget.

Global CMS Deployment

Managed internal and external resources for redesign and global re-launch of Denon Marantz, Boston Acoustics, McIntosh Labs, and Denon DJ websites.

Worked with global marketing team to standardize brand online presence.

Led IT in building infrastructure to support SharePoint MOSS 2010 global sites

Managed the rollout of Denon 100 year anniversary site, collaborated with marketing teams print initiatives.

Primary liaison for external online marketing agencies and technology consultants.

RedDot Development

Upgrade existing CMS platform by deploying a new RedDot server installation and upgrading all projects from a SQL 2000 to SQL 2005.

Build RedDot content classes and custom applications and train staff on work flow and CMS editor specifics.

Perform routine RedDot server manager operations; project exports, RedDot Server optimization, user maintenance.

Strive to enhance existing dealer relationships by building brand-specific SQL-fed .asp-coded data admin tools to allow public-based data administration.

Responsible for supporting brand requests of 20 North American websites by delivering custom coded applications, flash enhancements, CMS and traditional development.

eCommerce – ASP.net Development

Led a team to develop a eCommerce driven firmware upgrade portal for Denon AVR receivers that delivers 500k in annual sales.

Replaced a dated sales operation with an efficient e-commerce portal. Tasked by D&M Holdings to replace their aging manual accommodations sales methods.

Lead a multi-functional team to design an e-commerce based operation. Standardized accommodations sales fulfillment and reporting across all D&M brands leading to a 20% increase in profits and a 60% decrease in personnel expenses.

Managed development of Denon e-commerce micro-site, resulting in online sales increase of over 500%.

Standardized Omniture website statistics for North American websites and consulted with international resources to coordinate global implementation.

Managed development of Denon e-commerce micro-site, resulting in online sales increase of over 500%.

Web Server Administration

Brought in to replace outgoing strategic marketing team and serve as lead developer & project manager for over 70 global web sites.

Migrated North American servers to new hosting colo, aided in the architecture and design of a 5 server dual load-balanced win 2003K SAN environment.

Administer DNS requests and configuration for all global domains.

Serve as lead in development of new east coast team while managing all third party developers.

Served as quasi DBA in a SQL 2005/2008 SAN based cluster environment.

Created multiple maintenance plans to ensure reliable backups and routinely perform SQL fail-overs to ensure maximum up time.

Responsible for the management of F5 load balancers and firewall access and configuration.

Lanelabs USA, LLC Lead Web Developer

Allendale, NJ 10/03 – 10/07

I was hired to evaluate the effectiveness of $40 Million Pharmaceutical/Marketing companies business Internet strategy and to develop a plan to increase sales and simplify operational tasks associated with order fulfillment. This consisted of creating a secure SSL based ecommerce portal to sell an already established catalog of items directly to consumers. I hand-wrote code using ASP and VBScript and linked to an in-house AIX financial system. The system was efficiently designed to handle thousands of orders per day during peak holiday periods and returns $600,000 annually.

Deployed a robust, hand-coded custom ecommerce website, fed from an Access/SQL/VBScript environment. Prominent part of this was the transferring of data via FTP into our in-house Unix AIX environment. Additional features include an administrative backend for web based order processing.

Worked within an ASP/SQL environment to create a fully database driven website. Features include a detailed site search engine.

Built a customer acquisition database tool that captured and stored rich marketing data. This information was then used to accompany corresponding online marketing eblasts.

Created rich graphical elements to be used for marketing email campaigns. Top efforts devoted toward making an impactfull marketing message while maintaining image size constraints and cross browser accommodations.

Responsible for administering and monitoring various pay-per-click campaigns within Google and Overture. Overall focus on creating and delivering top ranked natural search engine placement pages through specific SEO tactics. These include maintaining keyword density specific pages and the aim of achieving the highest Google page rank possible.

Developed new graphical materials for print and web within PhotoShop/Fireworks. Emphasis on optimized image delivery along with dynamic Flash content.

Created print ads for industry specific publications to extend our marketing/branding efforts across multiple mediums. Worked within Illustrator and PhotoShop to deliver unique mutilated art.

Created and established an online branding presence, making sure that this became standardized though cross marketing materials (print and web).

Complete search engine optimization of site and ongoing review of increased web traffic.

Video Corporation of America VCA Director of e-Communications

New York, NY 04/01 - 11/05

I was hired into the VCA marketing department to create an online marketing presence for the company and to more accurately represent each of VCA's 4 business divisions. This process consisted of creating a robust Flash-driven website and an accompanying .asp/SQL database driven corporate intranet. Marketing tasks included the development and consistent delivery of html rich email blasts.

Main site was served primarily as a static marketing tool that featured complex Flash animation that I hand-coded in a Flash 5 ActionScripting environment. A 50% increase in site traffic was quickly realized as unique impressions grew to 70,000 per month.

Created and delivered a monthly eZine/newsletter. Responsibilities included image optimization and click through analysis. Worked as a liaison with third party vendors to convey targeted product announcements to various audiences.

Pioneered and deployed a fully functioning web based marketing infrastructure, including email campaigns, various online and print communication campaigns; responsibilities included graphic design, copy writing, editing, and direct mail delivery.

VCA wanted a tool to measure customer satisfaction or lack there of on completed engineering jobs. I hand coded a web based survey tool that would capture user responses then graphically display results to upper management.

Designed an ASP customer survey application to analyze data from multiple perspectives and generate sales rep performance reports.

Instituted a company intranet to include training requirements, personnel data, electronic time sheet and attendance applications, storing/retrieving daily administrative data.

Delivered a high impact company story board Flash CD ROM to accompany print advertising.

Education & Training

Montclair State University, Upper Montclair, NJ (BA cum laude Psychology, 05/95)

Microsoft Certified Classes… Programming Microsoft .NET Framework Applications with Microsoft Visual Studio, Core Foundations of Microsoft .NET 2.0 Development, Advanced Web application Technologies with Microsoft .NET 2.0 Development, Visual Studio 2008: ASP.NET 3.5, Visual Studio 2008: ADO.NET 3.5, Microsoft SharePoint 2010, Application Development

Programming Languages

C#, asp.net, VBScript, JavaScript, Visual Basic, Flash ActionScript, ASP to SQL DB Scripting (ADO/ODBC), SQL (standard queries and stored procedures), exposure to CGI and Perl

Web Technologies

C#, ASP.net, CSS, ASP, XML, SSL, HTML, Flash, FTP, Macromedia Dreamweaver

Graphics

Adobe CS Suite: PhotoShop, Illustrator, InDesign, Acrobat, MacroMedia Studio MX (Flash, Fireworks, Dreamweaver), exposure Quark

Network Protocols/OS

Windows 2003/2008 Server including Active Directory, DNS, TCP/IP, HTTPS/SSL, IIS6 & IIS7, UNIX, AIX, MS-DOS, Mac OS, VNC, Hyper-V, Remote Administration, Cisco Switches, Hubs, LAN/WAN Administration, F5 Administration

Interests & Hobbies

Everything listed above plus...

Fitness trainer/body builder, outdoor enthusiast, music aficionado, lover of food

Professional references available upon request.

Contact this candidate