Samit Chakraborty

E-Mail: adzztx@r.postjobfree.com

Mobile: +243-********* (call and WhatsApp) Skype id: samit2481970

FMCG Sales& Marketing / Business Development & Distribution Management/Profit Center Head

AREAS OF EXPERTISE

Strategizing long term business directions of the region (business group) to ensure maximum profitability in line with organizational objectives.

Formulating strategies & reaching out to the unexplored market segments through feedback from the concerned branches by providing a systematic network plan

Forecasting sales targets, driving sales initiatives to achieve business goals, and managing the team to achieve them.

Managing channel partners, distributors and partners as well as pioneering a product sales and distribution program resulting in successful market penetration and major account acquisition

Devising marketing and sales strategies for identification and development of channel partners for business and performing various lead generation activities

Utilizing client feedback & personal network to develop marketing intelligence for generating leads.

Developing relations with key decision makers in target organizations for business development

Providing necessary training to the Sales Teams regarding product presentation and customer management

ORGANIZATIONAL EXPERIENCE

BNB Groupe- Congo since 8th May 2023

Sr Manager Sales and Distribution -Katanga Region-FMCG Business

The biggest business house of Congo, engaged in a diverse range of business activities such as Manufacturing, Trading and Distribution, Retail, Real Estate, Pharmaceutical and many more services in more than 5 countries.

Own manufacturing: Bon Appetit brand of Mayonnaise, Ketchup, Milk, Spaghetti, Macaroni, Sardine, Biscuits, covering 5000 outlets including General trade, Modern trade, wholesale, HORECA, Van route and Door to Door operation.

Authorized Distribution: P&G, Godrej, Chemi & Cotex,

Role:

Responsible for establishing, coordinating, and growing the business sales channel to ensure the achievement of the commercial objectives. Evaluates sales performances, formulates, and reviews corporate commercial medium and long-range plans, goals and objectives for specific products and services.

Managing recruiting, objectives setting, coaching and performance monitoring of Sales and Marketing team and Plan and assign daily workload to sales team.

Gathering, investigating, and summarizing market data and trends to draft reports.

Develop new sales techniques for business growth and profitability.

Understand customer needs and suggest changes in products to meet these needs.

Suggesting new products and coordinating with accounts, sales, stores, and higher management.

Working as a Profit center head.

Northern Palms - Bahrain since March-2020 to April-2023

Sales & Marketing Head

Founded in 2017, NORTHERN PALMS is a Bahrain based company that provides food packaging products and solution to HORECA, Traders/Whole seller, Hyper markets, Corporates, and industrial sectors with a specialization in food and beverage packaging products. (PET, PP, PAPER, PAPER BAGS, PAPER BOWL/CONTAINER, PLASTIC CONTAINER, CURTLERY, SUGAR CANE CONTAINER)

Role:

Responsible for establishing, coordinating, and growing the business sales channel to ensure the achievement of the commercial objectives. Evaluates sales performances, formulates, and reviews corporate commercial medium and long-range plans, goals and objectives for specific products and services.

Managing recruiting, objectives setting, coaching and performance monitoring of Sales and Marketing team and Plan and assign daily workload to sales team.

Gathering, investigating, and summarizing market data and trends to draft reports.

Develop new sales techniques for business growth and profitability.

Understand customer needs and suggest changes in products to meet these needs.

Responsible for local procurement and suggest new products and coordinate with accounts, sales, stores and higher management.

Achievements:

Created a positive work environment with a professional sales team that provided a pleasurable experience for our customers.

Instituted a sales metrics program in weekly sales meetings aimed at increasing items per transaction.

Increased client base by 100% in first three years through delivering exceptional client service.

Developed corporate sales program.

Created company’s sales scripts, incentive structures to keep all teams motivated and working together.

Consistently came up with innovations to decrease expenses and increase revenue by rationalization of products, product mix ratio, route mapping, RTM.

Grown manifold in every sector like Corporate and industrial sectors, Hyper/supermarket, HORECA, Wholesalers and traders, Van routes and e-platforms and attained CAGR of 33% for last three years.

Maskati Commercial Services BSC© Bahrain since 26th August 2018 to Feb-2020

Sales Manager

Leading Manufacturer of manufacturing of pet perform, containers (PPT), bottles and cans (PET); plastic bags (LDPE, MDPE, HDPE), sheets, table cover, tapes, gloves, tray (PS & PP); manufacture of hygienic paper products including sanitary tissue and Disposable containers (PPT), and Paper core.

Role:

Distribution of all range of Products throughout Bahrain—both the industrial/Projects Clients and wholesale/Traders

Overseeing the entire gamut of tasks including marketing plan, client retention, research, utilization of manpower, costing and pricing, performance evaluation and review

Assessing the scope of new product development and achieving top & bottom-line objectives

Responsible for stores for smooth distribution.

Product development plan.

Creating and managing promotional collateral to establish and maintain product branding.

Managing the budget for advertising and promotional items

Competitor and customer insights analysis

Analysis of sales forecasts and relevant financials and reporting on product sales

Researching and analyzing consumer behavior, market trends and competitor activity.

Establishing budgets, performance specifications and sales estimates.

Developing and implementing strategies that resonate with the target market.

Planning and executing marketing initiatives

Ensure Gross Margin

Training and Re training

Internationalization of product

Ravi foods Ltd. India, since 24th Nov-2016 to August 15th, 2018

Sr.Area Sales manager

Leading manufacturer of ‘DUKES’ brand Biscuits, wafer, chocolate, one of the leading & 100 global brands

Role:

Managed the functions of 1091 SKUs, 18 super stockiest, 187 distributors and volume of 2.5 crore INR/month.

Interfaced with Depot Sales and Distribution Team for ensuring correct pack mix and validating the primary plans.

Assured stock availability as per plans and monitor depots & retail outlets.

Tracked the supply chain metrics like forecast accuracy and ensured profitable gross margin.

Coordinated with various suppliers and local transport requirements with Depot.

Handled all agreements with Modern Trade Team and carried out discussions with all retail chains regarding commercial terms & conditions.

Involved in establishing the system and process for RTM/Sales force management.

Monitored the sales and profitability for hypermarket, institution, retailers, and whole seller.

Ensure Profitability, Gross margin.

Market leaders ltd (Jaber Group), Dar es Salaam-Tanzania since 4th feb-2016 to Oct-2016

Marketing manager

Products: WESTPOINT appliances the French giant in-home appliances and leader in big and small appliances,

Selva brand pasta and vermicelli, Saf instant bakery yeast, most renowned brand in East Africa.

Role:

Distribution of consumer goods throughout Tanzania—both the division (home appliances and food)

Overseeing the entire gamut of tasks including procurement of materials, marketing plan, client retention, research, utilization of manpower, costing and pricing, performance evaluation and review

Assessing the scope of taking new agencies and achieving top & bottom-line objectives

Responsible for WESTPOINT service center and working out AMC (annual maintenance contract) to make the service center a profit center.

Responsible for stores for smooth distribution.

Product development plan.

Ensure Gross Margin

Product development-‘own brand “DELTA’ in small appliances in middle lower segment -introduced and appointed 2 major hub-(1) Dodoma (2) Arusha for Mass distribution.

Store operation,

Completes store operational requirements by scheduling and assigning employees, following up on work results.

Maintains store staff by recruiting, selecting, orienting, and training employees.

Maintains store staff job results by coaching, counseling, and disciplining employees, planning, monitoring, and appraising job results.

Achieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.

Identifies current and future customer requirements by establishing rapport with potential and actual customers and other persons in a position to understand service requirements.

Ensures availability of merchandise and services by approving contracts, maintaining inventories.

Formulates pricing policies by reviewing merchandising activities; determining additional needed sales promotion; authorizing clearance sales; studying trends.

Markets merchandise by studying advertising, sales promotion, and display plans; analyzing operating and financial statements for profitability ratios.

Secures merchandise by implementing security systems and measures.

Protects employees and customers by providing a safe and clean store environment.

Maintains the stability and reputation of the store by complying with legal requirements.

Determines marketing strategy changes by reviewing operating and financial statements and departmental sales records.

Maintains operations by initiating, coordinating, and enforcing program, operational, and personnel policies and procedures.

.

Al Faisal LLC, Sultanate of Oman since Jan’14 to jan 16’

Business Manager - Distribution Division

Products: Perfume like Police, Palzelari, Kim Ka darshan, Momo Design, SPPC and Royal London Wristwatch

Role:

Establishing a new division for distribution of consumer goods throughout the Sultanate of Oman

Overseeing the entire gamut of tasks including procurement of materials, marketing plan, client retention, research, utilization of manpower, costing and pricing, performance evaluation and review

Assessing the scope of taking new agencies and achieving top & bottom-line objectives

Ensures availability of merchandise and services by approving contracts, maintaining inventories.

Formulates pricing policies by reviewing merchandising activities; determining additional needed sales promotion; authorizing clearance sales; studying trends.

Markets merchandise by studying advertising, sales promotion, and display plans; analyzing operating and financial statements for profitability ratios.

Secures merchandise by implementing security systems and measures.

Riyam Investment & Trading Est. LLC, Oman (Dr. Omar Zawawi Group) from Jan’11 – Jan’14

Sales Manager (Oman)

Manufactured Goods: Al Kuff Liquid Soap, Reem Liquid Soap, Bahja Multi-purpose Liquid Soap, Reem Air Freshener, Touch Body Deo Spray, Reem EDC, Sparkle Hair Shampoo etc.]

Trading Goods: Lavenia Body Lotion and Talc, Pompia &Revedor EDC, Jo Body Soap, Splash Body Soap and Lotion]

Role:

Managed the functions of 320 SKUs which handled manufacturing and trading goods.

Interfaced with Depot Sales and Distribution Team for ensuring correct pack mix and validating the primary plans.

Assured stock availability as per plans and monitor depots & retail outlets.

Tracked the supply chain metrics like forecast accuracy and ensured profitable gross margin.

Coordinated with various suppliers for imported items and local transport requirements.

Handled all agreements with Modern Trade Team and carried out discussions with all retail chains regarding commercial terms & conditions.

Involved in establishing the system and process for RTM.

Monitored the sales and profitability for hypermarket, institution and company owned showrooms.

India Exposure (till Dec-2010)

Gufic Biosciences Ltd. (Consumer Product Division), Eastern India, based at Kolkata from Nov’09 – Dec”10

Zonal Sales Manager (East—Bengal / Bihar / Jharkhand / Orissa)

[Products: Shapers Sanitary Napkin, Acti-slim Sanitary Napkin, Stretch Nil Anti Stretch Mark Cream and Roll-on Cold Rub Oil]

Nilon’s Enterprises Pvt. Ltd., Bengal, Sikkim, Bhutan based at Kolkata as Area Sales Manager (State Head-Bengal) from Sep’08 – Oct”09(India’s no 1 brand in pickles, vermicelli, and sauce)

Bengal Beverages Pvt. Ltd (Authorized Bottler of Coca Cola—Bengal)., Kolkata as Area Sales Manager from Sep’04 - Aug’08 (Coca Cola, Thumps up, Sprite, Limca, Fanta, Minute maid juice, Kinley Bottled water(consumer and Bulk pack)

Matsushita Lakhanpal Battery Ind. Ltd., Kolkata& North Bengal as Area Sales Supervisor from Jun’01 - Aug’04(Novino and Panasonic brand, leading Dry cell and flashlight from Matsushita Japan)

Bharat Margarine Ltd., Kolkata as Sales Officer from Jul’99 - May’01(Spredit Brand margarine, most popular brand in India)

TRAININGS ATTENDED

“Managerial Leadership & Team Effectiveness” Management Development Program (MDP) from IIM-Kolkata

“Managerial Training” from Coca-Cola

ACADEMIC DETAILS

Doctorate in Management Studies (DMS) from ISBM –INDIA., in the field of Strategic plan formulation of SME’s

Masters In Export and Import management from National Institute of Business Management, Trivandrum in 2016

Executive master’s in business administration (Marketing) from National Institute of Business Management, Trivandrum in 2006

Bachelor of Commerce from Andrews College, Kolkata, University of Calcutta in 1993

IT Skills: MS-Office and Internet Applications

PERSONAL DETAILS

Date of Birth: 24th August 1970

Present Address: Lubumbashi, DRC

Permanent Address: Block L-2, Flat No. 1, Regent Estate, Kolkata - 700092, West Bengal, India

Languages Known: English, Bengali and Hindi

Driving License: GCC and India

Samit Chakraborty

Skill Set

Strategic Planning

Business Development

Sales & Marketing

Channel Management

Product Promotion

Strategic Alliances & Partnerships

Team Management

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