Social Media Information Technology

DWAYNE WINGFIELD

Communications Change Specialist

adzz08@r.postjobfree.com

Montgomery, AL

LinkedIn: https://www.linkedin.com/in/dwayne-wingfield-54a0b910/

RELEVANT EXPERIENCE:

Summary: Highly accomplished and motivated Communications Change Specialist with extensive experience in internal communications and digital content consulting. Skilled at bridging strategies with implementation across diverse digital fields. Proven track record of developing and overseeing internal communication plans aligned with organizational goals and culture.

Communications Change Specialist: Adept at crafting compelling messaging on various topics, including change management, diversity, and inclusion. Trusted advisor to executive and senior leadership, representing the voice of employees. Proficient in managing communication tools, such as intranet, Teams, Yammer, email, and video. Strong expertise in brand marketing and employer branding.

Communication Skills: Experienced in leading and nurturing feedback loops to foster trust and transparency. Exceptional ability to collaborate with cross-functional teams and gain a clear understanding of audience needs. Known for establishing and maintaining high standards.

PROJECT EXPERIENCE:

Various Clients • Digital Content Consultant

07/2020 to Present

• Helped businesses and organizations connect their strategies to implementation across different digital fields.

• Managed company branding by communicating with customers through social media, email, mobile, or local marketing campaigns.

Microsoft, One Microsoft Way • Program Manager/Communications Specialist

03/2022 to Present

• Developed and oversaw internal communication plan and ensured strategies aligned with Microsoft's goals, objectives, vision and mission and that strengthened Microsoft's culture and employee experience.

• Developed, wrote and edited messaging around various topics, including company strategy, objectives, change management, equity, diversity, and inclusion and cultural programming, perks and benefits, and safety and security.

• Led and nurtured open employee feedback loops to support trust and transparency, including internal and external surveys and feedback platforms.

• Served as internal voice for executive and senior leadership and simultaneously represented the voice of Microsoft employees in designing effective communications strategies and outreach across a dispersed employee base.

• Led, fostered, and grew key competencies of internal communication team members, as well as managed and mentored professional development to ensure quality and timeliness of work produced.

• Collaborated and coordinated across business groups to gain a clear understanding of audience, objectives and to align internal and external messages.

• Designed and led communication-focused events including annual kick-off employee conference and quarterly staff meetings and built visual presentations to drive engagement and understanding of content.

• Partnered with brand marketing and HR leadership in updating and implementing an authentic employer brand of choice.

• Oversaw the management, implementation and scale of communication tools including intranet, Teams, Yammer, Email, video, etc.

• Established, managed, and regularly reported on internal communication performance metrics for all mediums.

SAP America, Inc. • Program Manager/Communications Specialist

09/2021 to 02/2022

• Served as a communications advisor and program manager to the SAP Customer Influence and Interaction team on the most effective and engaging strategies and tools to share our Identity Management vision; developed a deep understanding of the executive's style, voice, and preferences.

• Built and drove integrated communications plans for internal audiences.

• Pitched ideas that would further SAP's Customer influence and interaction position as an innovator and leader in the security and threat intelligence market.

• Raised, developed, and drove breakthrough ideas that showcased vision, thought leadership, products, and core values using new and engaging formats and channels.

• Produced highest-quality communication materials, including video scripts, social media copy, keynote presentations, blogs, and other thought leadership content.

• Collaborated with a variety of stakeholders to include sales, marketing, product, PR/AR, and HR to tell stories that were compelling for all audiences, ensured executive had a strong external presence with press, analysts, and social media.

• An expert on recent market trends, news, and social media coverage, and industry research to proactively provide recommendations for forward-thinking content development.

Entergy Services, Inc. • Communications Lead, IT

06/2019 to 07/2021

• Led a team of Communications Partners in the development and execution of public and employee communication strategies for Entergy's Information Technology Chief Information Officer.

• Provided counsel and direction to senior IT leadership regarding communications plans, strategies and/or tactics to ensure products, services and/or business initiatives were effectively positioned with internal and/or external audiences.

• Supervised the production, design and content of multifaceted publication materials, employee communications, bulletins, video scripts, and informational materials, using expert knowledge of color theory, contrast, typography and Visio for internal audiences with a primary focus on Information Technology team members.

• Supervised and ensured communication needs were accurate, concise and consistent for Entergy Leadership, including Town Halls, executive messaging, employee meetings, newsletters, presentations, and business-related messaging.

• Identified and maintained editorial and departmental standards for internal communications strategies on behalf of the IT team.

• Coordinated with the CIO, Information Technology executive team, leaders, and employees across functional groups to strategize, plan and implement high-quality, high-impact communications that advanced the organization's mission and goals.

• Interacted daily with IT CIO, executive team, leadership, SME and influencers to strategize and implement high-quality and effective communications with business end users and Entergy corporate leadership.

• Extensive knowledge and experience working with technical documentation for cloud projects. This included the last project as the communications lead for the transfer and implementation of Entergy's IT Application Transition and Transformation Project.

Used modern tools such as Confluence and Search Engine Optimization (SEO) for researching key words and relevant topics.

USAA • Communications Specialist

09/2018 to 06/2019

• Produced and repurposed written content for brand's websites and blogs including website communications and sustained a detailed content calendar.

• Researched relevant topics and keywords using modern tools such as Confluence and Search Engine Optimization (SEO).

• Designed and maintained technical documentation, including user guides and product training materials.

• Created and provided graphics/infographics for videos, eBooks, guides, and other various pieces of downloadable content working with technical documentation in the cloud.

Department of Veteran Affairs, Office of the Assistant Secretary for Public and Intergovernmental Affairs • 1035/GS 11 Public Affairs Specialist/Technical Writer (Internal Communications)

09/2016 to 07/2018

• Managed the VA's internal website (Internal news blog), as well as interactions on social community, posting content and discussions.

• Coordinated and implemented content strategies to communicate with 360,000 VA employees using a variety of communications channels, including websites, social media platforms, video, info graphics and kinetic typography.

• Liaised with external publishing contractor (Atlas Research) in support of VA's ongoing innovation efforts to advance the way Government cared for Veterans. Worked with internal and external stakeholders to develop and execute promotion plans.

• Supervised company and industry themes/news and relevant social media for regular engagement opportunities.

• Consulted with VA Office of Public Affairs regional offices, VA operational and staff offices, and VA special event project offices on protocol and procedures related to digital video support.

Department of Veterans Affairs, Office of the Assistant Secretary for Public and Intergovernmental Affairs • 1035/GS 11 Public Affairs Specialist (Digital Media)

09/2010 to 09/2016

• Administered and updated written/digital portfolios for all VA social media platforms (Facebook, Twitter, YouTube, Instagram, Blog, and Flickr), as well as contributed as writer/editor to flagship website to ensure branding and messaging was consistent with VA strategic objectives and policies.

• Evaluated new and existing digital online services and latest trends in web design, recommended and evaluated adoption of new technologies when appropriate.

• Planned and executed national digital engagement campaigns to convey complex information for use on VA's online properties (blog, social media).

Additional Experience Provided Upon Request

TOOLS/TECHNOLOGIES:

Adobe Creative Suite, Adobe Premiere, Confluence, Database Management Software, Digital Content, EBooks, Flickr, Identity Management, Information Technology, Online Services, SAP, Signal Intelligence, Visio, Web Content, Web Technologies, Webcasts, Yammer

CERTIFICATIONS/TRAINING:

• Certificate of Training in Public Affairs and Electronic Journalism Course, The Defense Information School (DINFOS)

• Certificate of Training in Army Signal Intelligence School, U.S. Army Signal Interception

• National Association of Broadcasters Conference Training

• RTNDF Broadcast News Management Conference Training

• National School Public Relations Conference Training

• Completion of the 51st National Press Photographers News Video Workshop

• Completion of the 2011 Office of Public Affairs National Training Conference

• Completion of the 2013 Office of Public Affairs National Training Conference and Workshop

• Completion of 2015 Certification of Adobe Premiere and Suite products

• Certificate of Training in Electronic Journalism Course at The Defense Information School

• Completion of the 2016 Office of Public Affairs National Training Conference and Workshop

• Completion of the 2017 Office of Public Affairs National Training Conference and Workshop

EDUCATION:

Alabama State University, BA, Communications, Concentration: TV Journalism/PR and Internet, Minor: Print Production and Management Technology

Organizations and Memberships

Kappa Alpha Psi Inc.

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