Andrew J. Conroy

*** * **** ******, **********, KY, 40206

614-***-****

adzydi@r.postjobfree.com

Portfolio: https://www.andyconroy.work/

Creative Director/Copywriter UX Writer (Certified through the UX Content Collective) Work Experience

Robert Half, Louisville, KY, // Contract Writer, 07-2022 - Present

● Currently working as a contract writer for an Atlanta based furniture company, Rooms To Go, to help them establish messaging guidelines for a new modular furniture line. Portfolio Creative, Louisville, KY // Contract Writer, 04/2021 - 06/2022

● Wrote thought leadership articles for a healthcare technology company, CoverMyMeds, that appeared on their website and in third party publications. Current360, Louisville, KY // Senior Writer, 01/2020 - 04/2021

● Created multi-channel campaigns for Baptist Health, OPC Pest Services, and Papa John’s. Also was part of the team responsible for creating a brand from scratch for Distilled Diamonds, a local manufacturer of lab grown diamonds.

DBS Interactive, Louisville, KY // Creative Director, 09/2018 - 12/2019

● Created digital marketing solutions for global clients including Kao Collins, Zeon Chemicals, and American Printing House for The Blind.

● Managed and created robust interactive content that quadrupled sales leads for Kao Collins, an international manufacturer of inkjet ink.

Generator Creative, Louisville, KY // Creative Director, 01/2017-09/2018

● Provided strategic, affordable marketing solutions for smaller clients who need high-level thinking, but can’t afford traditional agencies.

● Leveraged an extensive network of marketing experts from all disciplines to create a streamlined team that best suits the project at hand.

● Created and delivered disruptive, cross-channel marketing solutions for Mathnasium, Kizito Cookies, oGoLead (David Novak), Networld Media Group, National Safe Place Network, and HomeCuisineOnline.

Scoppechio Advertising, Louisville, KY // Creative Director, 2014-2017

● Managed and mentored creative teams that delivered strategic, fully integrated marketing campaigns for KFC, Pepsi International, LongHorn Steakhouse, General Electric, and Kentucky Travel & Tourism.

● Led creative team responsible for winning Long John Silver’s national account in a multi-agency pitch.

● Created and supervised highly successful digital CRM campaigns, including email and social media efforts for LongHorn Steakhouse that engaged customers and significantly increased engagement.

● Cultivated relationships with internal and external stakeholders that gained trust, confidence, and respect.

Freelance Creative Director/Writer, Denver, CO // 2012-2014

● Created and executed high-performing traditional, digital, and social marketing campaigns for agencies and clients across the country, including TBWA/Integer, Q’Doba, Miller/Coors, Scoppechio Advertising, SpaceJunk Media, and Sterling Rice Group. TBWA/Integer, Denver, CO // Associate Creative Director/Senior Writer, 2009-2012

● Created and managed successful ecommerce campaigns on Amazon for global P&G brands, including Pampers, Duracell, and Gillette.

● Developed extremely effective digital advertising and email campaigns that leveraged P&G’s sponsorship of the Olympics to drive online sales for multiple P&G brands on Amazon.

● Created a highly effective mobile campaign & app for Coors Light designed to increase sales to Millennials in NYC and Boston by promoting free, unadvertised concerts. Resource Interactive, Columbus, OH // Associate Creative Director, 2007-2009

● Led creative team that pitched and won Hewlett Packard’s consumer printer and ink business, which eventually led to more business from that client.

● Managed team of designers, developers, and copywriters that created websites, original content, and digital advertising for global brands, including Head & Shoulders, Scotts Lawn, Limited Brands, and Shaw Floors.

Freelance Creative Director, Columbus, OH // 2004-2007

● Created and executed high-performing traditional and digital campaigns for Resource Interactive, GSW-Worldwide, and SpaceJunk Media.

Fahlgren Advertising, Columbus, OH // Associate Creative Director, 2000-2004

● Was one of the creative leads who pitched and won NAPA Auto Parts national work. •Managed and created Dana Auto Parts global B2B work.

● Managed teams and created nationally recognized work for Florida Tourism, OSU Hospitals, and Cooper Tires.

Sive/Young & Rubicam, Cincinnati, OH // Associate Creative Director 1997-2000

● Created an internationally recognized broadcast campaign for Totes Umbrellas that won a Clio and greatly increased holiday sales.

Education:

•BA Journalism, The Ohio State University

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