Social Media Project Management

Kaitlin Sicard

adzy90@r.postjobfree.com ● 413-***-**** ● Stamford, CT ● http://www.linkedin.com/in/kaitlinsicard SUMMARY

A results-oriented marketing professional with a passion for driving business growth. Skilled at fostering cross-team collaboration, written and verbal communication, and quick comprehension of complex concepts. Efficient at project management including timelines, prioritization, and organization. A self-starter and intellectually curious with a strong work ethic.

EXPERIENCE

Fluent, Inc., New York, NY (Hybrid) June 2023- September 2023 Creator Success Manager (CSM)

• Recruited, onboarded, and managed 150 micro-influencers that were fit to promote our client’s brands and offers

• Educated influencers on 30+ offerings to maximize the value of their content, generate revenue, and capitalize on every relevant opportunity to help them grow and monetize efficiently

• Pitched our platform to creators and their representatives by having the critical knowledge to answer questions, overcome objections, and drive new business

• Built strategic roadmaps to help influencers use key promotional practices and follow compliance Fluent, Inc., New York, NY (Hybrid) June 2022- August 2022 Marketing Intern

• Engaged with internal stakeholders to collect data on their work experiences and the culture of the firm to develop articles for the weekly internal newsletter called Fluent Flash

• Developed Consumer Packaged Goods (CPG) campaign through the firm’s survey platform called Fluent Pulse and built awareness of offerings for CPG marketers on targeting consumers

• Delivered briefs to appropriate stakeholders and was the hub of information when critical questions emerged throughout the life of projects

• Directed internship campaign on social media through HubSpot

• Developed content calendars and strategy across all social media platforms o +35% accounts reached, +188% accounts engaged, +240% non-follower engagement

• Published 2 blog posts about Fluent’s internship program and CPG campaign using WordPress Driven Media Management, Northport, NY (Remote) March 2021- September 2021 Social Media Marketing Manager

• Managed multiple social media accounts for small startup businesses

• Created copy and creative through Canva for social media posts

• Planned monthly content calendars per client for Instagram, Facebook, and Pinterest

• Created sales promotions for business accounts

• Produced company merchandise designs using branding SKILLS

Market Research Strategic Planning Project Management Content Development Data Collection and Analysis Social Media Management Creativity and Design Qualitative and Quantitative Research Influencer Marketing Computer: Microsoft Excel & Word, PowerPoint, Google Suite, Capital IQ, Canva, Slack, Outlook, Facebook Creator Studio, HubSpot, Asana, WordPress, Tune, Intercom

Social Media: Instagram, Facebook, TikTok, Pinterest, YouTube EDUCATION

Quinnipiac University, School of Business, Hamden, CT Bachelor of Science in Marketing, Minor in Management, GPA: 3.85, Magna Cum Laude May 2023 Honor Societies: Gamma Sigma Alpha Honor Society, Order of Omega Honor Society QUINNIPIAC LEADERSHIP

Event Planner, Director of Campus Events- Chi Omega Sorority Fall 2019- Spring 2023

• Coordinated and executed events in collaboration with my sorority and various campus organizations

• Organized yearlong fundraising for charity events

• Provided weekly updates to the Chapter on important information and events

• Cross-planned with the executive board members to provide a more integrated atmosphere

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