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Visual Merchandising Market Research

New York, NY
September 26, 2023

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Katherine Chooi

New York, NY 929-***-****


New York City College of Technology – City University of New York New York, NY Bachelor of Science in Business and Technology of Fashion Spring 2023

• GPA: 3.5/4.0

• Relevant Coursework: Merchandising Planning and Buying, Fashion Buying Technologies Project: Open-to-buy Project

• Designed and executed an open-to-buy (OTB) project for a simulated retail business in a class setting, utilizing inventory data, sales forecasts, and financial analysis to optimize purchasing decisions.

• Utilized retail math formulas and calculations to determine the appropriate merchandise assortment and quantities, resulting in a 10% reduction in excess inventory and improved cash flow. SKILLS

Expertise: Inventory Management, Fashion Merchandising, CAD Software, Manufacturing & Distribution ERP System

Software: Microsoft suite (Excel, Word, PowerPoint), Adobe Illustrator & Photoshop, Info M3 ERP Ecommerce: ETSY, Poshmark, Shopify

Languages: Cantonese, Mandarin, Malay

Programming: Python


Century 21 New York, NY

Assistant Merchandise Planner/ Allocator Jul 2023 – Present

● Utilized sales and inventory data to develop demand forecasts, achieving a 90% forecast accuracy rate.

● Produced weekly sales reports and analyzed product performance, aiding in data-driven buying decisions.

● Analyzed historical sales data and identified trends, assisting in product selection and inventory allocation.

● Supported the team in optimizing merchandise flow, leading to a 25% improvement in order processing efficiency.

● Generated markdown reports on sell-through rates and inventory aging, leading to a 30% to 50% reduction in slow-moving inventory.

Express, LLC New York, NY

Visual Merchandiser / Operations Associate Nov 2022 – Jul 2023

● Developed and implemented a visual merchandising strategy based on market research and competitor analysis, resulting in a 10% increase in foot traffic and a 15% increase in sales.

● Collaborated with sales, visual merchandisers, and management team to execute store layout changes and ensure consistency with Planogram guidelines.

● Assisted in conducting market research and trend analysis to stay updated on current industry styles and incorporate them into displays.

● Launched a new product line that generated $320,000 in revenue in the first week of launching. Banana Republic New York, NY

Senior Visual Merchandiser Associate May 2022 – Jul 2023

● Participated in the creation and implementation of merchandising displays, resulting in a 10% increase in customer engagement and sales.

● Trained store associates on visual merchandising standards and techniques, promoting a cohesive and visually appealing store environment.

● Implemented inventory management strategies, analyzing product performance and adjusting stock levels, accordingly, resulting in a 10% reduction in excess inventory and improved stock turnover.

● Monitored and tracked key performance indicators (KPIs) related to visual merchandising, such as sales per square foot and sell-through rates, and provided regular reports to management, contributing to informed decision-making and strategic planning.

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