Amy Weigelt

Fairfax, Virginia

703-***-****

adzxd8@r.postjobfree.com

Marketing / Public Relations

Event Planning Business Development Marketing Automation Strategic Planning Brand Messaging

PROFESSIONAL SUMMARY

Results-oriented professional with the proven ability to identify and build relationships within the local community. Active learner, always looking to expand on knowledge and committed to continuous learning and growth of organizations, employees, and community. Recognized as being organized, professional, and approachable, using well-honed marketing and leadership skills to solve problems and find solutions. Excel in leadership roles, utilizing data to generate meaningful insights by leveraging skills in digital marketing to offer sound analysis and develop engaging grassroots campaigns. Excellent written and verbal skills for effective communication and the ability to conduct entertaining presentations. Experience in studying the market, creating effective marketing plans, and developing strategy for each point in prospect’s journey to final decision.

CORE COMPETENCIES

Public Relations

Brand Messaging

Business Development

Strategic Fundraising

Grassroots Campaigns

Project Management

Sales Planning

Digital Marketing

Vendor Management

Salesforce CRM

Marketing – Content Creation

Prospecting/Cold Calling

Social Media Management

Creative Execution

B2B/B2C Lead Generation

COMMUNITY SERVICE EXPERIENCE

Celebrate Fairfax – Volunteer

Provided leadership for Celebrate Fairfax. Coordinated community outreach. Tracked, maintained, and reported on fundraising efforts. Updated management reports. Recorded and reported fundraising statistics to stakeholders.

Determined marketing direction for Celebrate Fairfax based on research and data. Supported creation of new marketing campaigns (local/grassroots) and promotions while being responsible for executing fundraising plans.

oDeveloped and implemented a donor engagement strategy that increased annual giving via a new CRM.

oRaised $250,000 for Celebrate Fairfax through a successful crowdfunding campaign.

oAssisted in securing a $200,000 grant by putting in place new process for grant proposals and presentations.

Divine Mercy Care

Raised donations from annual dinner and fundraiser by building relationships within the local area to drive community engagement. Organized strategic marketing events prior to annual dinner to promote Divine Mercy Care.

oDeveloped the marketing and budget for 9X ROI between marketing spend and fundraising results.

oStudied previous marketing and created a successful new Marketing Plan that used CRM software.

oDeveloped grassroots marketing to fill donor pipeline prior to actual fundraising event. Led in mapping out (in CRM) donor path for each prospect from initial inquiry through to actual donation.

Gracing Spaces

Led in decorating apartments/homes for families (single women, victims of domestic violence) to be comfortable in their first home. Scheduled furniture to new homes and organized unloading of furniture into the home.

Managed project budgets to include labor and vendor expenses and its impact on Gracing Spaces’ bottom line.

Utilized public relations (PR) skills to tell the Gracing Spaces story by positively sharing success stories (move-in day) across social media to organically grow community awareness.

oGenerated media coverage through press releases, resulting in increased visibility and credibility.

oDeveloped campaigns that engaged the target audience and increased Gracing Spaces’ social media following.

WORK EXPERIENCE

Marketing Director June 1999 – November 2007

Cushman & Wakefield Washington, DC

Cushman & Wakefield is a global commercial real estate services firm (one of the "Big Three") and among the world's largest commercial real estate services firms, with revenues of US $9.4 billion in 2021. The company operates from 400+ offices in 60 countries, has around 50,000 employees and manages about 4,100 million sq. ft. of commercial space.

Reported weekly updates to landlords while efficiently designing presentations for various brokerage firms.

Reported and maintained relationships with developers & investors such as the head of Prudential.

Created marketing plans for commercial real estate landlords and developers in the DC Metro area. Planned large broker events for 100 to 700 people. Coordinated closely with economic development organizations to find leads.

Worked closely with Cushman & Wakefield Corporate in scheduling marketing events for the DC Metro Regional portfolio. Provided leadership in implementing company volunteer opportunities for the region.

Responded quickly to client needs, ensuring that administrative and building technical staff resolved problems promptly. Led in completing property inspections and overseeing vendor services throughout projects.

Built customer-focused relationships – advancing prospects through the sales process and gaining client commitment.

Oversaw marketing staff of 10 while maintaining the needs of 280 brokers.

Marketing Automation/ Account Management / Business Development / Sales Management / Team Leadership

Implemented marketing strategy and selling plan, and ensured objectives were met and property opportunities were handled to the benefit of each client.

Demonstrated ability in establishing and maintaining effective business relationships within the organization and with clients and external agencies to promote and achieve targets.

Participated in development of systems and processes to identify potential customers - their profiles and requirements so that products and services were highly marketable and established targets were achieved.

Prepared market comparison to determine competitive market price.

Efficiently accompanied customers during visits and inspections of property, advising them on the suitability and value of the property they were visiting.

Advised clients on market conditions, prices, mortgages, legal requirements, and related matters. Prepared business reports regularly to clients. Developed relationships with aim of securing appointments in the future.

Event Manager June 1996 – August 1999

Galaxy Exchange Frederick, MD

Served as a Lead Contact with Associations. Oversaw registration process for annual conventions and meetings with 2,000 - 100,000 attendees. Compiled and reported numbers and demographics to the Board of Directors.

Created registration forms, sent corporate membership information, ordered tags and onsite booth supplies, and followed up with Associations while providing outstanding customer service.

Oversaw onsite registration booth and hired temporary help to give daily updates during convention.

Broke down booth onsite, sent overall analysis and changes suggested for upcoming conventions and meetings.

Served as a point of contact – applying excellent communication and interpersonal skills with knowledge of event stakeholders to effectively present information and respond to questions and inquiries.

Implementation and Service Delivery

Exercised sound judgment and prioritized convention tasks in managing correspondence with stakeholders.

Worked with clients to understand logistics, type of work environment, and design a location-specific plan to maximize engagement during conventions and meetings. Monitored event registration and modified arrangements.

EDUCATION

Bachelor’s in Biology & Psychology (double major) – May 1996

McDaniel College – Westminster, MD

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