Social Media Digital Marketing

MARYBETH CASEY

SALES AND MARKETING PROFESSIONAL

Indian Trail, NC 28079 704-***-**** ***********@*****.*** Professional Summary

Motivated marketing professional with a strong foundation in sales and a passion for driving business growth through customer connections and marketing strategies. Seeking an opportunity to leverage my sales expertise and marketing skills to help businesses thrive.

Skills

● Sales Management

● Sales and business development

● Self starter

● Interpersonal skills

● Time management

● Written and verbal communication

● Leadership

● Customer relations

● Google Ad Search certified

● UNCC Digital Marketing Science certified

● Google Analytics certified

● Hubspot Email Marketing certified

● New business launch

● Adaptability

● Marketing

● Project management

● Analytics

● Social media management

● Technology

● SEO/SEM knowledge

Work History

Social Media Manager/Owner 05/2021 to Current

J4Hoops Media – Charlotte, NC

● Produce original, relevant, and valuable social media content across multiple platforms, to promote elite basketball players in Middle and High School, driving sales through engagement strategies.

● Utilize SEO, keywords, hashtags, ads, analytics, and optimization tools to boost visibility, traffic, and conversions.

● Engage with customers on photography and video inquiries and create sales contracts.

● Lead Sales Efforts: Proactively engage with followers to generate leads, address inquiries, and boost sales.

Teacher 11/2007 to 06/2022

Union County Public School System/YMCA – Charlotte, NC

● Plan and implement integrated lessons to meet national standards.

● Integrating various web-based applications for teaching, research, and assignments.

● Promote physical, mental, and social development using various technologies.

● Foster team collaboration between students through group projects. Breath Of Fresh Air Cleaning Service (Owner)– Charlotte, NC 01/2010 to 03/2020

● Consult with customers to assess needs and deliver services accordingly.

● Use time management and efficient cleaning methods to meet customer needs.

● Maintain finances, goals, and daily operations records for the company.

● Utilize the internet and networking to build and sustain a successful business. Adorablicious Sweet Treats, Cake Decorator (Owner)– Charlotte, NC 01/2013 to 06/2018

● Decorate and design unique artistic cakes.

● Organize and prioritize tasks to complete orders on time.

● Financial management and record keeping.

● Use of ad campaigns to drive sales.

Purchasing Manager, Sales/Marketing Assistant 03/2003 to 12/2005 Paragon Metals Inc – Charlotte, NC

● Sales negotiation: Managed pricing negotiations for metal castings between US and China operations, achieving profitable outcomes.

● Diversify and enhanced online presence to boost reach.

● Created sales contracts and product literature, aiding in exceeding sales targets.

● Customer support and the implementation of corrective actions.

● Boost team profits using analytics and resource management.

● Coordinated logistics and shipping across international territories. Marketing Coordinator 11/1999 to 12/2002

Contact Lens Manufacturing Co, Coopervision Inc – Rochester, NY

● Coordinate and implement email marketing campaigns.

● Conduct market research and sales analysis to identify trends and ensure the competitiveness of company products.

● Independently coordinate marketing and community events, overseeing logistics, registrations, creating itineraries, and ordering marketing materials and signage.

● Support marketing department initiatives, planning and facilitating meetings with the sales department to effectively roll out materials and promotions to respective clients.

Education

Associate Degree: Business Administration Rochester Business Institute - Rochester, NY 2002

UNCC Certification: Digital Marketing Science 2023

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